- WPP round four programmes to advance racial equity (2023)
- Crias Project
- OG | Creative Technology Academy
- Round three programmes
- Round two programmes
- Round one programmes
WPP, Ogilvy Consulting and GroupM: Consumer Equality Equation report
This pioneering project was a two year-long collaboration between WPP, GroupM and Ogilvy Consulting with original research from Kantar, BAV and Choreograph, and features data from 8,300+ participants from six ethnic groups: Black, East and South East Asian, Middle Eastern, Mixed Ethnicity, South Asian, and White.
The study revealed that brands stand to miss out on a cumulative disposable income of up to £727 billion by the end of 2023, £3.06 trillion by 2031 and £16.7 trillion by 2061, unless they invest in ways to connect meaningfully with these consumers.