22 Aug 2023

B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

04 Aug 2023

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar

25 Jul 2023

Private labels as growth levers

Private labels are the next opportunity for European retailers, providing affordability and quality for shoppers while generating loyalty and profitability for brands

11 Jul 2023

Automotive in Asia: a market driven by experiences

Asia – and China in particular – are at the vanguard of electric vehicle (EV) design and manufacture. Chris Reitermann, CEO of WPP’s Ogilvy in APAC & Greater China, explains what sets those markets apart

14 Jun 2023

Retail media – always embedded in a wider marketing plan

We ask Laura Badea, Digital Commerce Partner at WPP’s Wavemaker, about the role of retail media - as part of a fully embedded marketing strategy (never stand-alone)

08 Jun 2023

Resilience in retail is everything

World Retail Congress 2023 focused heavily on resilience – not just in terms of the retail industry banding together to face whatever challenges are on the horizon, but also in terms of individual retailers surviving and thriving

08 Jun 2023

An age of fluidity for marketers

Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

07 Jun 2023

How to win at retail media

Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

24 May 2023

Beyond Convenience

What consumers really value about the modern grocery run

17 May 2023

Social commerce: building brand love and delivering growth

Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

11 May 2023

UK shoppers love promotions

Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

08 Mar 2023

Connected moments that matter to achieve growth

Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

08 Mar 2023

Re-thinking brand growth

Addressing underserved audiences can insulate retail when market conditions are tough, says WPP’s Karen Blackett OBE

07 Mar 2023

The revolution starts now

Over 200 WPP clients, partners and agency team-members met to learn, share and be inspired by the very latest in commerce. The theme – ‘Commerce Revolution’

30 Jan 2023

Creativity + data propel end to end commerce

We now have the data to understand precisely where and how people engage in commerce, says Beth Ann Kaminkow, Global CEO of WPP’s VMLY&R Commerce. But let’s not underestimate the creativity required to design a compelling customer experience (CX) that converts – regardless of channel

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

24 Oct 2022

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new world of opportunities, says Charlie Toller of Prism Sport + Entertainment, part of WPP’s Wunderman Thompson

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market