WPP iQ

Transformative industry intelligence

Friends laughing together after morning run

18 Jul 2023

A democratisation of the consumer health landscape

Matt Coy, Head of WPP’s BCW Life, explains what this democratisation of consumer health means for clients

Portrait of cheerful mixed age range multi ethnic women

14 Jun 2023

Women’s health: opportunities to effect change

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains

Image showing person using Microsoft Seeing AI app to view packaging

05 Dec 2022

Haleon: turning words into action

WPP’s Richard Hau explains how AI is helping blind and low vision consumers – and others – access information on healthcare packaging

Group of women standing together smiling

10 Nov 2022

Health On Her Terms

Women’s health communications must step up if women’s health outcomes are to improve

Waiting room of children's hospital, featuring parents and children in pastel pink room with modern furniture

08 Nov 2022

The changing face of healthcare

Driven by emerging technology and a shift in patient expectations, healthcare now stands on the edge of significant change