Road to 2025
Get ahead of the curve with WPP’s expert insights on the future of marketing. These videos explore the key trends for the year ahead, including the rise of short-form video as a path to brand fame, the power of AI in content creation and accessibility, and how gaming platforms will move from opportunities for experimentation to an integral part of global marketing strategies.
The rise of the AI agent, with humans at the wheel
Marketing’s future hinges on the partnership between AI agents and human skills, say WPP’s Stephan Pretorius and Google Cloud’s Umesh Vemuri. Empathy and critical thinking will be more crucial than ever.
AI’s promise realised
Amazon Ads’ Amy Armstrong and WPP OpenDoor’s Anna Hickey discuss how brands will reap the tangible benefits of their AI investments in 2025.
Inclusive design will be non-negotiable
Microsoft's Christina Mallon and VML’s Josh Loebner on how AI is poised to revolutionise accessibility, creating unprecedented opportunities to reach the vast and growing global disability community.
Effectiveness will match efficiency in AI marketing
NVIDIA’s Jamie Allan and Hogarth’s Priti Mhatre see data, creative vision and teamwork as key to unlocking marketing effectiveness in 2025, enabling hyper-personalisation through AI.
Roblox: beyond a platform for experimentation
Roblox’s Allison McDuffee and EssenceMediacom's John Scurfield discuss how brands will embrace gaming, from immersive experiences to full-funnel marketing. Measurement and collaboration are key.
A new path to brand fame
Cultural relevance. Authentic connection. Reaching audiences you didn’t know you had. Sanna Britsman (TikTok) and Rory Sutherland (Ogilvy) explore the surging power of short-form video for brands.