The metaverse: new ground for creative transformation
The metaverse: new ground for creative transformation
In response to the metaverse explosion, we explore the opportunities for brands to build new relationships with consumers
An escapist’s dream: the metaverse
The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves
GAMIFICATION
Confidence for brands advertising in-game
WPP and Anzu explain what the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) guidelines mean for brands and agencies
SAFETY
We must learn from our mistakes
It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House
Metaverse and More Academy
Discussing a range of metaverse and Web 3 topics with experts from WPP and special guests. The podcast series provides a foundation for emerging Web 3 trends, covers established concepts and tracks new developments in the area
New possibilities powered by creativity in India
Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India
We need to make the metaverse safe for everyone. Here's how
Our CEO Mark Read explores the exciting potential for businesses and metaverse users, and the need to design better algorithms and business models that put safety first
Liminal retail: digitising physical shopping
How retailers are bringing the metaverse into the physical world
The metaverse workforce
Teleportation, holograms and roaming avatars – this isn’t sci-fi, it’s the future of work
Helping clients embrace opportunities in the metaverse
30 Mar 2022
VMLY&R: Super Wendy’s World
How Wendy’s and VMLY&R established brand presence in virtual worlds
06 Jan 2022
AKQA: P&G's BeautySphere
P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA
Grey: Frank’s RedHot Bonecoin
Using NFTs to breathe new life into an age-old tactic: contests
30 Mar 2022
Berlin Cameron: Genesis Curry Flow NFTs
The metaverse is real – just ask Under Armour