X
The rise of occasion-led marketing
WPP's Stephan Pretorius discusses the impact that richer data and better analytics will have on the consumer experience
published on
01 December 2022
Category
More in Communications
Healthcare communications – diverse, dynamic & different
Communicating about health and healthcare in APAC requires a nuanced and balanced approach
Mechanisms that Matter – How India is fuelling growth for global brands
CVL Srinivas tells Anna Hickey how WPP Open is fuelling a testbed for new working models, innovation, and automation.
Media in India: the future is now
Brands pursuing the Indian market must focus on personalised experiences and data-driven strategies