First-party data will spur new growth opportunities

GroupM and Choreograph’s Krystal Olivieri explains why 2023 will be the year to unlock the full potential of first-party data

 

Discover more trends for 2023

published on

01 December 2022

Category

Communications Experience

Related Topics

Data Industry insight

More in Communications

Digitally generated image of futuristic cubes, digital data flowing and network structure.

Healthcare communications – diverse, dynamic & different

Communicating about health and healthcare in APAC requires a nuanced and balanced approach

CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"

Mechanisms that Matter – How India is fuelling growth for global brands

CVL Srinivas tells Anna Hickey how WPP Open is fuelling a testbed for new working models, innovation, and automation.

Purple perspex panels growing in size from small to large, with a sunset in the background and water reflection in the foreground

Media in India: the future is now

Brands pursuing the Indian market must focus on personalised experiences and data-driven strategies