Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant
published on
01 December 2022
Category
More in Communications

Humility and leadership – finding a sweet spot
WPP’s Kota Takaichi – in Japan – says it’s possible to lead with humility, even in the global context, without being negatively humble

Embracing bi-cultural diversity: fostering workplace connections
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Radical reconnection: the new brand KPI
The most powerful thing brands can do now is to bring people together, says Marie Stafford of WPP's Wunderman Thompson Intelligence