X
Back to home
Consumers will value consistency
"The biggest opportunity for brands is not to chase the new but to focus on a persistent truth" – BCW's Rebecca Grant
Category
Explore More Topics
More in Communications
From compliance to connection
Why the icons of tomorrow need to be not just recognisable but deeply felt
Australia 2035 and Beyond: Understanding the changing face of Australian consumers
Is your brand ready to connect with a nation demanding radical change?
The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
The Paris 2024 Olympic Games saw athletes become powerful influencers, redefining brand engagement and audience connection. WPP’s Vickie Segar (Village Marketing), Mae Karwowski (Obviously), Rahul Titus (Ogilvy PR) and Arron Shepherd (The Goat Agency) unpack the key takeaways for brands navigating this new era of influence.