Explicit perception versus emotion in multi-crises

There is a difference between consumers' perceptions of global crises and their emotional reaction to them, say Marcel Buettner and Lukas Burs of GroupM Science

Consumer equality: drive business growth to tackle racial inequality

When it comes to businesses tackling racial inequality, ‘doing the right thing’ as a means of brand growth is back to front, argues Ogilvy Consulting’s Shelina Janmohamed

India - A sleeping giant for sports brands and organisations

Leading experts within the WPP Sports Practice look at the specificities of the Indian market, and the steps that sports organisations and brands must take to stand ou