TANK Worldwide: GSK Vaccines’ Shingles Season

People over 50 are used to routine vaccines such as flu and COVID-19, but for those who live healthy and active lifestyles it’s hard to make them realise that they are also at risk of shingles.

The difference is that these 'seasonal' diseases tend to strike at a specific time of year, driven by exterior factors like change of weather. But shingles is an internal enemy. 90% of adults 50+ already have the virus that causes shingles, and it can strike at any time.

TANK Worldwide worked with GSK Vaccines to research the most common locations of the shingles rash and leveraged them into powerful visuals to help raise awareness of the issue.

The consolidated media impressions of the campaign were 79,026,200 and translated into 132,820 independent visits to the website for people learning more about shingles and SHINGRIX.

Most importantly vaccination intent was reported to grow to 72% after the campaign versus only 66% before launch. Over two in five of consumers who recall seeing the campaign, stated that it encouraged them to get vaccinated.