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Ogilvy: IKEA Why We Make
Ogilvy: IKEA Why We Make
Highlighting benefits for consumers, employees and the Earth
People want to do everything they can to make their home a sanctum, live by their values and fulfil their individual needs. Everyone knows that IKEA sells affordable furnishings, but not everyone knows that IKEA makes choices – throughout their business and their supply chain – to have a more positive impact on people and the planet.
Ogilvy’s campaign for IKEA, Why We Make, outlines the purpose and the “why” behind many of IKEA’s long-standing corporate practices and initiatives.
