INGO: Al-Futtaim IKEA’s Guilty Pets

The image shows a golden retriever dog lying on a teal-colored IKEA sofa cushion. The dog has caused some damage to the cushion, with stuffing and fabric scattered on the floor around it. The text on the image reads "KARLEKSGRAS Cushion Dhs 15" and "Don't worry, you can afford it."

INGO: Al-Futtaim IKEA’s Guilty Pets

Finding an original way to talk about low prices

Animals worldwide are increasingly being treated as family members.

Recent studies reveal that 67% of people aged 18-32 choose pets over parenthood.

Naturally, as these furry friends become integral parts of households, the frequency of little domestic accidents also increases.

INGO: Al-Futtaim IKEA’s Guilty Pets

To highlight affordability by featuring iconic IKEA products accidentally broken by cats and dogs.

Showcasing the heartfelt moments and challenges that pet parents often experience at home in their everyday lives, while also comforting them: with IKEA, their furry  friends’ mischiefs are problems they can afford.

A cozy lounge area in the WPP Toronto office. Two plush orange couches face each other, flanked by wooden chairs and small tables. Two pieces of colorful abstract art hang on the wall in the background.
A cozy lounge area in the WPP Toronto office. Two plush orange couches face each other, flanked by wooden chairs and small tables. Two pieces of colorful abstract art hang on the wall in the background.
A cozy lounge area in the WPP Toronto office. Two plush orange couches face each other, flanked by wooden chairs and small tables. Two pieces of colorful abstract art hang on the wall in the background.
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