WPP iQ

Transformative industry intelligence

Commerce Communications Experience Technology & data
Explore topics Artificial intelligence Augmented reality 5G B2B Branding COVID-19 Consumer behaviour Data privacy DE&I Ecommerce Esports Ethical advertising Fintech Future of mobility Future of work Health & wellness Industry insight Influencer marketing NFTs Retail Sports The metaverse Transportation Workplaces
 
Illustration of the metaverse featuring man in a space suit, virtuality reality headset, whale, planets and social media icons

28 Dec 2022

An escapist’s dream: the metaverse

The metaverse can only ever be as safe as we allow ourselves to be, says Friederike Sandow. But we don’t need to safeguard fantasy, we need to safeguard ourselves

Illustration of people and shapes in bright colours

06 Dec 2022

We must learn from our mistakes

It is vital for us to learn from our mistakes before it’s too late to safeguard the next version of the internet, the metaverse, writes Christina Fusco-House

3d render, abstract futuristic background, neon light, glowing ring, circle, blank round frame, copy space, cosmos.

01 Dec 2022

WPP on 2023

The marketing innovations to watch

Emma Chiu

01 Dec 2022

01.46

A more human-centric metaverse

"Brands will build enhanced empathy and emotional connections in the metaverse" – Wunderman Thompson's Emma Chiu

Man wearing VR technology interacting with virtual elements

29 Nov 2022

New possibilities powered by creativity in India

Both the accolades and the ideas associated with WPP’s use of technologies that underpin the metaverse stand out in India

In game image showing car with Red Bull advertising on

07 Nov 2022

Confidence for brands advertising in-game

WPP and Anzu explain what the Media Rating Council (MRC) and the Interactive Advertising Bureau (IAB) guidelines mean for brands and agencies

Bright city lights in a Chinese city

17 Oct 2022

Four lessons in ecommerce from China

As we head towards peak retail season, we speak to Eddy Dong, General Manager of Technology at WPP in China to understand what can be learned from China’s booming ecommerce market

Digital fingerprint

15 Sep 2022

Rethinking digital identities

Identities are becoming more fluid, crossing physical, and digital spaces and consumers are looking for products to reflect this

High-rise Buildings with lights connecting them

04 Jul 2022

Do you speak metalanguage?

As the metaverse and its meaning expands, WPP’s Loïs Della Valle and Stephane Dubard explore different definitions of the metaverse, analysing what this virtual realm is – and crucially, what it isn’t

Metaverse and Blockchain Technology Concepts. Person with an Experiences of Metaverse Virtual World via Smart Phone

25 Apr 2022

Why the metaverse is a chance for us to rethink how advertising is done

Preparing for the virtual future

running AI, metaverse concept background

14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

Clothing Store With Clothes, Shoes, Other Personal Accessories And Neon Lights

01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

abstract neon light door and staircase

19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

Image representing an analogic glitch in the monitor

17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

CES on Vegas Sign

14 Jan 2022

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year

modern room light space

13 Jan 2022

2022 tech trends through the lens of CES

Emerging tech-driven trends and what they mean for marketers this year

Family using VR headsets

06 Jan 2022

Inclusive innovation

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

Glass blocks representing the metaverse

06 Jan 2022

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

Image showing the metaverse featuring figures of people

06 Jan 2022

Join the Wunderman Thompson metaverse

Discover a new frontier of customer experience where the opportunities are limitless

Multicoloured abstract image

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all