Transformative industry intelligence

Blue background image with purple graphic circles and headshots of Ray Van Der Fort and Dylan Choong

28 Sep 2023

Engaging authentically with LGBTQAI+ communities

Exploring inclusion through a market-specific lens

Light green background image with purple graphic circles and headshots of Josh Loebner and Adjuba Willoughby

27 Sep 2023

Advocating for inclusive design

The role of self-identification and technology in creating an increasingly inclusive future

Red background with graphic blue circles and headshots of Rachel Lowenstein and Jarred Trembath

26 Sep 2023

Neuro-inclusive workplaces fostering innovation and creativity

The transformative power of a neurodiverse workforce

Kyoko Matsushita

26 Sep 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now

Manchester campus

08 Sep 2023

A space designed for creativity and collaboration

WPP's campus strategy is driven by people and creativity. Paul Cooper from WPP's EssenceMediacom believes this is particularly true for the Manchester, UK, Campus

People from above inside colourful circles

31 Aug 2023

Client centricity: It’s all about collaboration 2

WPP Singapore's David Dahan shares why collaboration is the key to serving up the best work by the best teams, who are also the most satisfied with their work

View from the river of WPP's Amsterdam Campus

30 Aug 2023

The Netherlands: nexus of innovation and expansion

Country Manager of WPP in the Netherlands, Eric Kramer, discusses how Dutch businesses succeed around the world and how WPP's Amsterdam Campus is helping global companies tap into Dutch talent right in the heart of the EU

Image's from WPP's campaign for SK-II featuring female athletes

21 Aug 2023

Athletes: from performers to creators

Athlete-brand partnerships are evolving. WPP’s Sports Practice explains why it is a good thing for brands that the days of athletes just being athletes are over

Busy city scene with neon signs and people walking

08 Aug 2023

Getting to grips with brand marketing in Japan

WPP’s Mike Busby says that brand marketing in Japan still lags product marketing – not surprising given Japan’s reputation for high standards, engineering excellence and best practice in product design. But brand marketing is valuable too

Digital Display Advertising Segmentation - Conceptual Illustration

08 Aug 2023

Going hyperlocal in India

India is a vast country, and advertising that works in one part of the country may not work well in another. We speak to Nidhee Kekre of WPP in India about hyperlocalisation


04 Aug 2023

A cause for celebration in Indonesia and Vietnam

Festivals have long been an opportunity for brands to connect with consumer audiences. Ranjana Singh, Country Head for Indonesia and Vietnam, explains how consumer behaviour shifts during major festivals in Indonesia and Vietnam

Two people holding a bottle of Coca-Cola between them on bright red background

27 Jul 2023

When diversity goals align, the result is great work

Gabriel Sotero of WPP’s Wunderman Thompson in Brazil explains how a diverse agency team enabled Coca-Cola to talk about the brand's Real Magic campaign while establishing a closer relationship with Brazilian Black audiences

Rose Herceg

21 Jul 2023

Let’s be frank: going ‘glocal’ in Australia

WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up marketing for the local market

athlete running crossing finish line

07 Jul 2023

Partnership: the key to sport unlocking sport’s social impact

WPP’s Sports Practice works with a range of organisations and brands to design campaigns that take seriously the responsibility to generate social impact by driving social change and contributing to community development

Portrait of cheerful mixed age range multi ethnic women

14 Jun 2023

Women’s health: opportunities to effect change

Research conducted by WPP’s CMI Media Group – targeted at both healthcare professionals and consumers – consistently surfaces areas where brands can help improve women’s health. The team at CMI Media Group explains


23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE


23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"


23 May 2023

Allyship – vital in the quest for racial equity

Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

Sprinter running with blur behind him

10 May 2023

Gen Z: a lesson for sports brands

The growth in sports brands has been unrelenting: more participants, more viewers, more followers. But, for the first time, this growth is being challenged – by the difficulty in attracting Gen Z audiences

Futuristic organic sphere on green background

20 Apr 2023

Innovation – protector of people and the planet

Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison