14 Apr 2023

RGBlack: AI causes history to repeat itself

WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

12 Apr 2023

Gen AI: how the world could look

So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains

12 Apr 2023

How you use AI will be a critical part of messaging

Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

06 Mar 2023

Generative AI: a new phase of innovation

‘Transformational’, ‘augmenting’, ‘magical’ – these are the words that were peppered throughout WPP’s roundtable on generative AI (a forum of experts from across WPP, partners and clients). We asked what this technology means for the creative industries

06 Feb 2023

How should we think about AI?

WPP’s Chief AI Officer and Satalia CEO, Daniel Hulme, says understanding the intended applications of AI technologies is perhaps the most compelling way of thinking about AI

14 Dec 2022

AI drives low-cost low-carbon delivery

It’s a lot to expect the human brain to figure out how to meet customers’ heightened demand for delivery while simultaneously reducing the cost of sales for the retailer and being mindful of the carbon impact of operations, says Paul Hart of WPP’s Satalia

14 Dec 2022

CX is king in commerce

Roberta Balcytyte at WPP’s Satalia explains how AI ensures that the customer experience (CX) is always king when it comes to commerce

30 Aug 2022

What if? A digital twin can tell you ‘what’

There is nothing like a digital twin for working out what might happen in the future based on existing data – even in the creative world, says AI expert Theodoros Lappas of WPP-company Satalia