WPP iQ

Transformative industry intelligence

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08 Jun 2023

Resilience in retail is everything

World Retail Congress 2023 focused heavily on resilience – not just in terms of the retail industry banding together to face whatever challenges are on the horizon, but also in terms of individual retailers surviving and thriving

shopping carts

08 Jun 2023

An age of fluidity for marketers

Shoptalk Europe 2023 revealed that ‘fluidity’ is everything. Be it fluid channels, fluid consumers/shoppers or fluid technology. WPP's VMLY&R Commerce was there

Collage of woman holding credit card surrounded by financial icons

07 Jun 2023

How to win at retail media

Retail media is today’s fastest growing advertising channel. CPG companies have already caught onto its potential, but there is still so much for brands to explore. Laura Badea, Digital Commerce Partner, at WPP’s Wavemaker explains

Mae Karwowski

01 Jun 2023

Obviously: influencer marketing made simple

Mae Karwowski – CEO of WPP’s recently acquired company Obviously – says that companies turn to Obviously to access the world of influencers as easily as possible

Two women unpacking grocery shopping

24 May 2023

Beyond Convenience

What consumers really value about the modern grocery run

Karen

23 May 2023

Racial equity is crucial to our industry

All businesses must get comfortable with talking about race. The future of the advertising industry and its clients relies on it, says WPP’s Karen Blackett OBE

LJ

23 May 2023

Racial equity at WPP: what is the vision?

At WPP, we're just getting started,” says LJ Louis. “We have solid early returns and we have a lot to do"

Pedro

23 May 2023

Allyship – vital in the quest for racial equity

Pedro Reiss, of WPP’s Wunderman Thompson in Brazil, says that allyship has been a valuable tool when bringing about transformational change in the workplace

Image of people on phones to represent Social Network

17 May 2023

Social commerce: building brand love and delivering growth

Debbie Ellison, of WPP’s VMLY&R Commerce, says that both how and where consumers are shopping is changing radically, and we are seeing a confluence of social and commerce on media platforms powered by influence and brand love

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16 May 2023

B2B: invest in experience to deliver on inspiration

B2B: invest in experience to deliver on inspiration

Image of bar graph with shopping trolley going up and down

11 May 2023

UK shoppers love promotions

Customers are becoming more and more savvy about marketing tactics and techniques. These are the findings of the second in the series of ‘What the Brits want from promotions’ from WPP’s Mando

Sprinter running with blur behind him

10 May 2023

Gen Z: a lesson for sports brands

The growth in sports brands has been unrelenting: more participants, more viewers, more followers. But, for the first time, this growth is being challenged – by the difficulty in attracting Gen Z audiences

Image representing a brain on blue background with people walking around it

04 May 2023

The B2B boom: don’t let these myths bust your momentum

Despite the surge in B2B marketing, most marketers aren’t tailoring their storytelling to reach their target audiences. Selena Cameron of WPP’s content marketing agency SJR debunks some common B2B myths

Collage of hearts, magnifying glass and hands on red and purple background

27 Apr 2023

B2B marketing – be moving and motivational

Let’s be done with clichéd stock images. B2B might deliver different messages from B2C, but that’s no reason not to inspire, touch, move and motivate. James Irvine and Simon Law of WPP’s Wunderman Thompson talk us through the rationale for inspirational B2B

Futuristic organic sphere on green background

20 Apr 2023

Innovation – protector of people and the planet

Thinking and acting sustainably can drive both commercial growth and deliver on business imperatives – while also tackling real world problems, says WPP’s Hannah Harrison

Text that says RG Black with a group of people behind

14 Apr 2023

RGBlack: AI causes history to repeat itself

WPP’s Racial Equity Programme has supported AKQA’s RGBlack initiative in a new phase of development. Tim Devine, of WPP’s AKQA, explains

Profile of woman in head scarf created by AI

12 Apr 2023

Gen AI: how the world could look

So much has been said about the wonders and the worries associated with generative AI. But re-imagining a world without violence and prejudice is very much a new use of the technology. Jason Carmel at WPP’s Wunderman Thompson explains

Profile of AI figure

12 Apr 2023

How you use AI will be a critical part of messaging

Communicating how you use AI – in a way that people who are not data scientists can understand – is, and increasingly will be, vital for companies. That is why WPP’s BCW has launched BCW Navigate, says Harry Stovin-Bradford

Michelle Whelan

08 Mar 2023

Connected moments that matter to achieve growth

Shoppers are voting with their wallets, buying from brands that demonstrate meaningful engagement across the entire customer journey, says Michelle Whelan of WPP’s VMLY&R Commerce

Group of 7 people around a rectangular table in discussion

08 Mar 2023

Diverse talent is at the heart of creative commerce

With creativity firmly at the centre of commerce, creative talent in all its diversities is the differentiator, say Laura Jordan Bambach of WPP’s Grey and Laurent Simon of WPP’s VMLY&R