B2B shopping: seamless and digital

Hugh Fletcher of WPP’s Wunderman Thompson and Naji El-Arifi of WPP’s Wunderman Thompson Commerce explain what the future B2B shopper is looking for – and it includes a much better digital experience

Amazon Prime Day 2023: all in the numbers

Launched in the US in 2015, Amazon Prime Day has spread globally to become one of the major events on the annual shopping calendar

Private labels as growth levers

Private labels are the next opportunity for European retailers, providing affordability and quality for shoppers while generating loyalty and profitability for brands