The new brand promise
The consumer desire for convenience and transparency
Kirk McDonald, GroupM’s CEO in North America, on what consumers will crave from brands in 2022, how only those brands that are looking to disrupt themselves will get ahead of the curve and the importance of building more customer intimacy without being customer intrusive.
published on
09 December 2021
Category
More in Communications
Engaging authentically with LGBTQAI+ communities
Exploring inclusion through a market-specific lens
Women must have a seat at the table in Japan
The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now
Content studios are back and driving ROI
There's a direct link between content and ROI. That’s what’s driving the emergence of the latest iteration of content studios, says Jai Kotecha CEO of Ogilvy Netherlands and EMEA capability lead of WPP Open X