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The rise of unconventional collaborations
The partnerships that exhibit real bravery to get across the line will pay off, explains WPP’s Katie Rigg-Smith
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The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
The Paris 2024 Olympic Games saw athletes become powerful influencers, redefining brand engagement and audience connection. WPP’s Vickie Segar (Village Marketing), Mae Karwowski (Obviously), Rahul Titus (Ogilvy PR) and Arron Shepherd (The Goat Agency) unpack the key takeaways for brands navigating this new era of influence.
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