The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands

The Paris 2024 Olympic Games saw athletes become powerful influencers, redefining brand engagement and audience connection. WPP’s Vickie Segar (Village Marketing), Mae Karwowski (Obviously), Rahul Titus (Ogilvy PR) and Arron Shepherd (The Goat Agency) unpack the key takeaways for brands navigating this new era of influence.

Let’s add audio for visually impaired audiences

How to make advertising more accessible for visually impaired audiences

The Future 100: wellbeing, humanity, emotion and tech

This annual trend spotter – by WPP’s VML – gives us the context for the new normal for marketing in 2024.