Grey: Gillette's First Shave #MyBestSelf


Grey: Gillette's First Shave #MyBestSelf

Continuing the conversation on what it’s like to be a man in the modern world

In partnership with Grey, the Gillette team is on a mission to redefine masculinity for a new era. Together, they created First Shave #MyBestSelf, a Facebook documentary which follows a young, transgender man facing an iconic moment in his life: his first shave. As we watch his dad teach him how to shave, we are left with this clear message: “It's not just myself that's transitioning, it's everybody around me transitioning."

The documentary was viewed over 110 million times and received 15 billion media impressions.