Wunderman Thompson: Thai Airways #StayHome Miles Exchange


Wunderman Thompson: Thai Airways #StayHome Miles Exchange

Rewarding members with air miles for staying at home

Thailand’s national carrier, Thai Airways, is handing out up to 3 million free miles to its members in its latest ad campaign. But there’s a caveat – they have to stay at home.

The campaign, created by Wunderman Thompson, encourages the airline’s members to stay at home during the coronavirus pandemic (COVID-19). At the same time, the airline hopes members will use the downtime to plan for their travel beyond COVID-19.

To take part in the promotion, members with an active Thai Airways frequent flyer membership (Royal Orchid Plus) need to download the Stay Home Miles Exchange app on their device. The app uses geolocation technology to determine if the user stays home.

Read more on wundermanthompson.com