Today, Social is about more than social. Which is one of the reasons we’re going back to our original name, Wildfire. Word of Mouth. Influencers. Ambassadors. Advocacy. The full power of peer-to-peer programmes on consumer purchase journeys extends far beyond the newsfeeds of Facebook, Twitter, Snapchat, TikTok or Twitch. We are, and always have been, proud to be specialist experts in Consumer-Driven Marketing. What we do is bring people closer to brands through the shared passion and experiences of friends and connections they trust. From our unique algorithm for Early Adopter Identification to our proven successful global programmes for Word of Mouth Activation, no one believes more in understanding what consumers want. By nature, and now once again by name, we are Wildfire.