The WPP Sports Practice

We are The WPP Sports Practice. We are a global network of sports marketing and communications experts sitting at the heart of WPP that exist to help our clients transform their business through sport. We offer clients a variety of sports marketing services amplified by WPP’s core Communications, Commerce, Experience and Technology capabilities. We believe that modern sports marketing requires a bespoke combination of these capabilities at a global scale, paired with specialist regional and local sports knowledge that only WPP can provide. The Practice exists to draw together the best talent from across WPP to deliver meaningful results for clients around the world.
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