The Store - WPP's Retail Practice - provides expertise, support and added value to client initiatives and projects in retail and fast-moving consumer goods. The Store is a knowledge-sharing resource that builds on collective skill sets across WPP companies to help clients navigate the changing landscape of shifting shopping behaviour, format development, technology, and sales activation. The Store hosts global retail workshops and conferences that bring together retailers, brand manufacturers and industry leaders to showcase best in class and discuss innovations and issues in retail.
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