Sibling is a purpose-built agency dedicated solely to Westfield. Consolidating disciplines as varied as integrated strategy, digital, in-centre communications, public relations and media all under the one roof. Most Siblings, aside from a few creatives, have been united from within WPP AUNZ agencies, including Moon Communications, Ikon Communications and Pulse. Sibling focuses on customer, content and context with an agnostic path to idea generation. Sibling removes the divide between the client and the agency to become one.