Shopper2Buyer (S2B) is a shopper-focused communications planning and buying agency and part of tenthavenue. With a combination of data, knowledge and intelligence, we find the touchpoints that convert shoppers to buyers. With a deep, data-driven understanding of the relevant media channels, we are able to touch shoppers at relevant points of influence; reaching and motivating people when they are in the shopping mindset. Our approach starts with enlisting proprietary research and tools, identifying first the “purchaser”, creating target profiles against these buyers to understand their motivations and behaviors. We align these optimal targets with the right pre-trip and in-store media combinations to drive action at retail and ultimately, close the sale. Whether a national plan or retailer specific plan, we infuse shopper mindsets into the strategic communications plan; following through with relevant tactical touch-points, channels and environments.