KBM Group is the global leader in knowledge-based marketing solutions, helping businesses worldwide use their data to improve marketing performance, and increase profits and ROI. The data experts at KBM Group help marketers integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects. The company’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services, data and marketing outsourcing. KBM Group is the only company in the WPP network focused solely on data management and optimization. Its data technology, processes, and thought leadership deliver breakthrough results in reducing costs, increasing sales and enabling clients worldwide to dramatically and cost efficiently grow their businesses. KBM Group’s expanding worldwide presence now includes 14 offices in nine countries serving global, enterprise and B2B2C-focused companies.