Kantar Millward Brown

Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Kantar Millward Brown Digital (a leader in digital effectiveness and intelligence) and Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division.
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