At JWT Folk we impact culture for commercial gain. To make the biggest impact on our clients bottom line, we’re obsessed with understanding people and the cultures they are influenced by. We don’t create ideas for ‘target audiences’ or ‘demographics’. We create ideas for real folk. Ideas infused with genuine cultural empathy. Ideas geared to tap into the cultural conversation. Ideas that will get talked about. For the 80 folks here in Northumberland Rd, this philosophy defines everything we do. We are driven to make an impact on culture with every campaign we deliver.