Across the globe, people are increasingly integrating the online and off line worlds while they shop. The path to purchase can get very complex, as people gather information and opinions repeatedly and fluidly in both digital and physical retail spaces. The omnichannel consumer have many options in seeking information, validating choices and making purchases. But not all at once. Only the right channel at the most convenient time for them. We combine smarter stragegy, broader capability, and focus on creativity to evolve activation into something more personal, more relevant, and more effective: something more precise.