The key to branding products is credibility, not merely visibility. Public relations gives you credibility. As your communications partner, Essence strategises, positions and implements marketing, public relations and communications initiatives to help you drive media results back to your business goals. At Essence, we seek the audience where they are, not where you want or hope them to be. We help achieve and maintain credibility by creating a whole image – for product and company simultaneously – over time. Integration is equally as important. Marketing communications must reinforce each other.