ESP Properties is a commercial and creative adviser for sports and entertainment rights holders, helping these organisations unlock greater value from their audiences and brand partnerships. Our Consulting team assesses, and advises how to grow, the value of rights holders’ commercial programmes. We do this through a full range of services across data, digital and content development to better understand their audience, and create more relevant ways to engage with them. This provides brand partners with new ways to connect with communities of fans and followers, growing the potential value of commercial partnerships. Our Sales team provides partnership strategy and sales representation to the world's most active sponsors, within and beyond the WPP network. We have an extensive network and deep insights into what it takes to create successful partnerships. This allows ESP Properties to better navigate any brand’s decision making process, and create more enduring partnerships.