Coley Porter Bell
In today’s fast-moving world, businesses and brands are facing unprecedented levels of change. Coley Porter Bell is a global branding agency that applies creativity to help clients and their brands turn the challenge of change into a growth opportunity, whatever form that change takes. In that context of change, it's more important than ever to understand how people actually decode the world and make decisions about the businesses and brands in their lives. Whatever the circumstances, successful brands need to first ‘seduce’ the instinctive and intuitive part of our brain (our ‘System 1’) and then ‘convince’ the more reflective ‘System 2’ part. To achieve this, Coley Porter Bell has worked with academic and scientific experts to understand how learnings from neuroscience can be applied to brand creation and brand design. Part of WPP and Ogilvy, the agency has 40 years’ experience of design and branding.