Benenson Strategy Group (BSG) is a premier consulting and strategic research firm that enables organizations to thrive in the toughest, most competitive situations. Our approach marries our language expertise with innovative qualitative and quantitative methods to uncover the “Hidden Architecture of Opinion” that shapes audiences’ decision frames. Over our 20-year history, we have consistently delivered insights and strategies that have enabled our clients to achieve better results and connect with their audiences—resulting in historic victories, above-market performance, and stronger brands.
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