bcg2 is a full service, integrated agency with a unique culture, structure and approach to communications marketing. They are New Zealand’s only indie agency brand aligned to a global network. The agency launched in 2010 after the merger between the independent local agency Blackwood Communications Group and G2, the New Zealand arm of WPP’s global agency network Grey Group. Our mission is to create communications that go beyond the awareness and preference created by advertising, taking consumers to the next critical step: action. Whether delivered through a direct marketing programme, at point-of-sale, via an online campaign, or experienced in a multi-sensory branded retail environment, everything we do is designed to activate the relationship between the consumer and the brand. With specialist units such as Grey Healthcare and MediaCom as partners, our focus is the delivery of relevant, effective and coordinated creativity. To this end, we operate as one business incorporating specialist disciplines able to deliver relevant messages via the full range of media and communications channels.
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