Affectiva grew out of collaborative research at the MIT Media Lab to help people on the autism spectrum. We apply innovations in affective computing to help solve difficult problems that stem from misunderstanding how people feel. Our customers are people in science and industry who use new technology that helps improve understanding of emotion. Affectiva envisions a world where effective opt-in emotion measurement and communication increases understanding and improves lives. We strive to transform products, processes and lives by making emotion measurement and communication affordable and respectful. We are committed to building a profitable and thriving business while serving the greater good.