The Pathways Network

Image of hands and sparks flying with the text "The Pathways Network" overlaid

Creating a coalition of WPP agencies and partners outside of our network to power diversity, equity and inclusion across the experiential event marketing industry. The Pathways Network – an industry-wide coalition – will foster meaningful, successful relationships between minority-owned vendors and buyer/agencies by not only building a database of diverse vendors, but by bringing equity in vendor procurement and creating a pathway to success for minority-owned businesses.