|No. 154 - December 2011
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24/7 Real Media to acquire US digital video advertising services company Panache
24/7 Real Media, a WPP Digital company, has agreed to acquire Panache, a digital video advertising fulfillment software and services company which specialises in helping premium publishers grow their digital video advertising business. The company employs 17 people, primarily in technology development; major clients include Fox News, CBS, MTV Networks and the UK´s Channel 4. Panache was founded in 2006 and is based in Los Angeles. The acquisition of Panache expands 24/7 Real Media´s technology offer by adding digital video ad fulfillment to its award-winning Open AdStream advertising management platform.
GroupM forecasts 2012 global ad spending to increase by 6.4%
A vigorous Japanese advertising recovery coupled with anticipated spending on the Olympics, European football and the US elections will contribute to an estimated 6.4% growth in measured worldwide advertising spending in 2012, according to a newly-revised forecast from GroupM. GroupM´s biannual worldwide report, This Year, Next Year, predicted that globally, 2011 advertising spending in measured media would hit $490 billion, a 5% increase over 2010 spending of $467 billion.The 70-country forecast also predicted that global ad spending in 2012 would reach $522 billion, a 6.4% increase over 2011 spending. The figure is down from an earlier worldwide forecast of a 6.8% increase made in July.
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WPP agrees to acquire The Glover Park Group
Founded in 2001, The Glover Park Group (GPG) employs 140 people, and has become one of the fastest growing and most respected firms in the country. Headquartered in Washington, DC and with offices in New York, Los Angeles and Boulder, CO, GPG offers their clients a suite of fully integrated services including public affairs, media relations, government affairs, opinion research, crisis communications, digital strategy, corporate reputation, advertising and brand positioning.
WPP invests in mobile device-based consumer insight company, Lumi
WPP has taken a minority stake in Lumi Technologies Limited. Founded in 2008, Lumi provides mobile engagement services to a broad range of clients and will partner with Kantar, WPP´s consumer insight group, in order to further develop Lumi´s technology platforms. Lumi has offices in London, New York and Finland; key clients and partners include EMI, Endemol and Channel 4 in the UK, ABC in the US and Mediaset and YLE in Europe.
Cohn & Wolfe agrees to acquire majority stake in Greater China PR agency, impactasia
Cohn & Wolfe has agreed to acquire, subject to regulatory approval, a majority stake in impactasia, an independent public relations agency with an established network of offices throughout Greater China. The agency is known for its work in the travel and tourism, art and design, luxury goods, professional services and FMCG sectors. It employs some 50 people; clients include Rolls Royce, Hotels.com, Guinness, Pernod Ricard, MGM Hospitality, Robert Half International, Mandarin Oriental Hotel Group and Sofitel Luxury Hotels.
BlackArc Ogilvy launches new digital unit for Chinese real estate companies
Real estate specialist agency BlackArc Ogilvy has launched BlackArc OgilvyOne Organization (BAOOO), a new unit which will provide a full range of digital marketing, customer relationship management (CRM) and one-to-one marketing services for Chinese real estate companies.
Burson-Marsteller appointed Agency of Record by Great Place to Work(R) Institute.
China Airlines selects Spafax for content management services.
JWT´s Lo Sheung Yan (Mayan) appointed as first Chinese Jury President at Cannes.
Christian Guinot named President for MEC China.
Burson-Marsteller founder Harold Burson honoured with the Council for Economic Education´s Visionary Award.
GroupM named Holding Company of the Year by both Media magazine and OMMA magazine.
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