http://www.wpp.com/wpp/marketing/?utm_medium=RSS Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwide 16 Oct 2012 16:00:00 GMT 15 http://www.wpp.com/wpp/marketing/digital/gamification-brands-put-their-game-face-on.htm?utm_medium=RSS By Landor (2012). The jury is still out on whether gamification is going to be a game-changer for brands or simply another faddish afterthought. But traditional forms of media are changing and evolving more rapidly than ever before. 16 Oct 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/gamification-brands-put-their-game-face-on.htm http://www.wpp.com/wpp/marketing/digital/amazon-and-advertising.htm?utm_medium=RSS By Mindshare (2012). Amazon's data based recommendations is one of the Internet's best known sales tools. 15 Oct 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/amazon-and-advertising.htm http://www.wpp.com/wpp/marketing/design/eight-principles-of-creativity.htm?utm_medium=RSS By Landor (2012). Forget titles, job descriptions, and hierarchy — creativity is not a skillset, it’s a mindset, an orientation that resists habitual thinking and invites courageous exploration. 10 Oct 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/design/eight-principles-of-creativity.htm http://www.wpp.com/wpp/marketing/digital/from-social-media-to-social-business.htm?utm_medium=RSS By CIC (2012). This second installment of 'From Social Media to Social Business' explains '4 in 1' social media research, its features and the key points of difference with traditional market research. 09 Oct 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/from-social-media-to-social-business.htm http://www.wpp.com/wpp/marketing/digital/youtube-channels-football-club.htm?utm_medium=RSS By Mindshare (2012). As part of the broader move by Google to reposition You Tube from user-generated content to something akin to commercial programming on television tailored to the Web, Gillette has teamed up with Google to launch a dedicated football channel on YouTube. 05 Oct 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/youtube-channels-football-club.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-joy-of-shopping-its-all-in-the-mind.htm?utm_medium=RSS By FITCH (2012). A new model for success in an increasingly splintered retail world. 28 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-joy-of-shopping-its-all-in-the-mind.htm http://www.wpp.com/wpp/marketing/consumerinsights/sustaining-brand-relevance-with-the-connected-consumer.htm?utm_medium=RSS By TNS (2012). The digitally-empowered consumer behaves very differently to those who are still yet to plug in, and brands have to work hard to catch up. 27 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/sustaining-brand-relevance-with-the-connected-consumer.htm http://www.wpp.com/wpp/marketing/consumerinsights/winners-losers-along-the-digital-path-to-purchase.htm?utm_medium=RSS By TNS (2012). Brand owners need to take the right approach to ensure that their digital strategy doesn?t distract from sales. 26 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/winners-losers-along-the-digital-path-to-purchase.htm http://www.wpp.com/wpp/marketing/digital/google-comparison-ads.htm?utm_medium=RSS By Mindshare (2012). Google has been steadily rolling out new ?Ad innovations?, with the latest launched on September 10 in the United Kingdom. The new insurance comparison ads are similar to other ad innovations that Google Advisor is targeting in order to make the search experience faster and easier for users and advertisers. 26 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-comparison-ads.htm http://www.wpp.com/wpp/marketing/digital/k-pop-goes-viral-gangnam-style.htm?utm_medium=RSS By Mindshare (2012). Based on a satirical look at wealth in-equality in Seoul, K-Pop sensation Psy's music video ? Gangnam Style is spreading like crazy through online media and enjoyed growing popularity crossing into news, talk shows and advertising campaigns, so what can marketers learn? 21 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/k-pop-goes-viral-gangnam-style.htm http://www.wpp.com/wpp/marketing/digital/pinterest.htm?utm_medium=RSS By Mindshare (2012).With early adopters flocking from interest areas such as Arts, Design, Architecture, Crafts, Food & Fashion with no limit to the topic areas you might want to pin against this is rapidly expanding to Products, Retail & Brands. 20 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/pinterest.htm http://www.wpp.com/wpp/marketing/digital/twitter-interest-based-targeting.htm?utm_medium=RSS By Mindshare (2012).For the first time Twitter is casting the net even further by allowing brands to target the Twitter sphere based on users? interests. 17 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitter-interest-based-targeting.htm http://www.wpp.com/wpp/marketing/branding/breakaway-brands-2012.htm?utm_medium=RSS By Landor (2012).According to Landor?s Breakaway Brands study published by Forbes, which measures sustained growth in brand strength over a three-year period, Facebook was leading the pack as the most relevant and differentiated brand up until 2011. 14 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/breakaway-brands-2012.htm http://www.wpp.com/wpp/marketing/digital/iphone-5-the-biggest-thing-to-happen-to-iphone-since-iphone.htm?utm_medium=RSS By Mindshare (2012). In what might be described as one of the most predictable Apple launches to date, Tim Cook (Apple CEO) and co. have still managed to deliver a mouthwateringly enviable product launch that retains all the Apple magic you?d expect. 14 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/iphone-5-the-biggest-thing-to-happen-to-iphone-since-iphone.htm http://www.wpp.com/wpp/marketing/branding/what-your-brand-can-learn-from-anna-wintour.htm?utm_medium=RSS By Landor Associates (2012). What can brands learn from Anna Wintour? Here are 10 key insights. 12 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/what-your-brand-can-learn-from-anna-wintour.htm http://www.wpp.com/wpp/marketing/design/make-the-most-of-your-brand-through-packaging.htm?utm_medium=RSS By Landor Associates (2012). How to get the most of a packaging refresh and real world examples of brands that have done it well. 11 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/design/make-the-most-of-your-brand-through-packaging.htm http://www.wpp.com/wpp/marketing/consumerinsights/entrepreneurship-a-genuine-genius-called-you-me-and-everyone.htm?utm_medium=RSS By Penn Schoen Berland (2012). Entrepreneurship stands for the people and for seizing the opportunity every single time. And a successful entrepreneur is one who is from the people, one of the people, and yet propped up by the people. 07 Sep 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/entrepreneurship-a-genuine-genius-called-you-me-and-everyone.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0307888347?utm_medium=RSS By Dimitri Maex (2012). In this book - the first of its kind - Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency's global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business - into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. 04 Sep 2012 16:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0307888347 http://www.wpp.com/wpp/marketing/digital/social-tv.htm?utm_medium=RSS By Mindshare (2012). Despite waning interest in viewing political debate on TV, thousands of people visited social media sites this week to follow the Republican National Convention live across Facebook, Twitter, Google+ and YouTube. 31 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/social-tv.htm http://www.wpp.com/wpp/marketing/digital/the-connected-ceo-2012.htm?utm_medium=RSS By Added Value Saffron Hill (2012). Digital technology adoption by Asia CEOs mainly limited to device ubiquity; more contactable than ever through digital devices and channels. 28 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-connected-ceo-2012.htm http://www.wpp.com/wpp/marketing/digital/facebook-tests-new-non-social-ads.htm?utm_medium=RSS By Mindshare (2012). The added accountability and pressure created by Facebook's stock market listing has forced it to concentrate on monetizing its platform, with new ads not featuring social context. 23 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-tests-new-non-social-ads.htm http://www.wpp.com/wpp/marketing/digital/foursquare-promoted-offerings.htm?utm_medium=RSS By Mindshare (2012). Foursquare recently rolled out its new promoted products to large retail chains in order to monetize its service. 22 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/foursquare-promoted-offerings.htm http://www.wpp.com/wpp/marketing/digital/microsoft-skype.htm?utm_medium=RSS By Mindshare (2012). When Microsoft acquired the video calling software in May 2011 (for a cool $8.5 billion), there was uncertainty over how they could make money from it, however the partnership with Microsoft has boosted its reach and accessibility. 21 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/microsoft-skype.htm http://www.wpp.com/wpp/marketing/digital/facebook-when-you-are-down-and-troubled.htm?utm_medium=RSS By GroupM (2012). Rob Norman offers a refreshing take on Facebook despite the public scrutiny that has surrounded the company since talk of its IPO began. 08 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-when-you-are-down-and-troubled.htm http://www.wpp.com/wpp/marketing/branding/collaboration-and-cocreation-brand-innovation.htm?utm_medium=RSS By Y&R (2012). Brand communication has evolved from one-to-many and one-to-one-to-many. 03 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/collaboration-and-cocreation-brand-innovation.htm http://www.wpp.com/wpp/marketing/digital/near-field-communication.htm?utm_medium=RSS By Burson-Marsteller (2012). What is near field communication and it's role in mobile payments. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/near-field-communication.htm http://www.wpp.com/wpp/marketing/digital/personalisation-the-power-of-me.htm?utm_medium=RSS By Burson-Marsteller (2012). Consumers are now able to influence how and what they buy across every industry and nearly every part of the globe. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/personalisation-the-power-of-me.htm http://www.wpp.com/wpp/marketing/publicrelations/time-to-look-to-the-future.htm?utm_medium=RSS By Cohn & Wolfe (2012). Olympic sponsors have maximised their involvement and must now decide on their legacy says Cohn & Wolfe's Rebecca Grant. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/time-to-look-to-the-future.htm http://www.wpp.com/wpp/marketing/digital/splendid-isolation.htm?utm_medium=RSS By Mindshare (2012). Apple seems to live in Splendid Isolation from the rest of the world; a paradise island with a closed ecosystem that thrives while its neighbours continue to poke each other in the eye. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/splendid-isolation.htm http://www.wpp.com/wpp/marketing/consumerinsights/chinas-challenges.htm?utm_medium=RSS By The Futures Company (2012). Analysis of the opportunities that will emerge as China sets out on the path of quality control, sustainability and logistics. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/chinas-challenges.htm http://www.wpp.com/wpp/marketing/digital/rise-of-data-journalism.htm?utm_medium=RSS By Burson-Marsteller (2012). According to Sir Tim Berners-Lee, Journalists need to be data-savvy since data-driven journalism is the future. 02 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/rise-of-data-journalism.htm http://www.wpp.com/wpp/marketing/digital/working-with-advocates-social-media-disclosure.htm?utm_medium=RSS By Mindshare (2012). By 2012 In order to help marketers adhere to ethical marketing practices in a constantly evolving industry, the Word of Mouth Marketing Association (WOMMA) has recently released a revised Social Media Marketing Disclosure Guide. 01 Aug 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/working-with-advocates-social-media-disclosure.htm http://www.wpp.com/wpp/marketing/marketing/olympic-ambush.htm?utm_medium=RSS By MEC (2012). Ambush Marketing as the Olympic committee try desperately to protect and please their official sponsors of the games. 27 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/olympic-ambush.htm http://www.wpp.com/wpp/marketing/consumerinsights/luxury.htm?utm_medium=RSS By Burson-Marsteller (2012). The 12th Consumer Connect survey focuses on Luxury to better understand the perception and purchasing behavior of CNN brand users towards a particular market/category. 25 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/luxury.htm http://www.wpp.com/wpp/marketing/digital/china-the-perfect-storm-of-market-growth.htm?utm_medium=RSS By Mindshare (2012). By 2012 China will potentially become the second largest consumer market, and brands are turning to digital as the key to unlock that market. 24 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/china-the-perfect-storm-of-market-growth.htm http://www.wpp.com/wpp/marketing/digital/microsoft-renovates-windows-shakes-up-tablet-space.htm?utm_medium=RSS By Mindshare (2012). The launch of The Surface reignites the Mac vs. PC war of the mid-2000s, and takes it to the mobile/ tablet battleground. 24 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/microsoft-renovates-windows-shakes-up-tablet-space.htm http://www.wpp.com/wpp/marketing/digital/sony-and-gaikai-sonys-silver-lining.htm?utm_medium=RSS By Mindshare (2012). Cloud gaming has been marked by many as the next big disruptive technology, which will herald a digital only future for the gaming industry. 23 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/sony-and-gaikai-sonys-silver-lining.htm http://www.wpp.com/wpp/marketing/branding/the-new-world-of-brands.htm?utm_medium=RSS By The Brand Union (2012). Tanita Sandhu looks at Middle Eastern brands that are making an impact on the world stage. 11 Jul 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/the-new-world-of-brands.htm http://www.wpp.com/wpp/marketing/branding/spelling-out-the-brand-message-for-smes.htm?utm_medium=RSS By The Brand Union (2012). Tanita Sandhu looks at the principles of branding best practice for smaller enterprises. 11 Jul 2012 10:00:00 GMT http://www.wpp.com/wpp/marketing/branding/spelling-out-the-brand-message-for-smes.htm http://www.wpp.com/wpp/marketing/digital/electronic-entertainment-expo.htm?utm_medium=RSS By Mindshare (2012). Founded in 1995, the Electronic Entertainment Expo (E3) now attracts over 45K attendees during its annual gathering in Los Angeles. 4 Jul 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/electronic-entertainment-expo.htm http://www.wpp.com/wpp/marketing/publicrelations/the-best-form-of-defence.htm?utm_medium=RSS By Cohn & Wolfe (2012). Transparency is the new kid on the block when it comes to corporate issues management. 3 Jul 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/the-best-form-of-defence.htm http://www.wpp.com/wpp/marketing/media/the-overlooked-power-of-media.htm?utm_medium=RSS By Millward Brown (2012). The success of marketing communication is judged on a variety of factors, and one of the fundamental criteria is that people remember the ideas conveyed. 2 Jul 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-overlooked-power-of-media.htm http://www.wpp.com/wpp/marketing/digital/facebook-exchange.htm?utm_medium=RSS By Brook Minto, Mindshare (2012). Facebook is trialing it's new advertising platform Facebook Exchange, which allows brands to bid on ads targeted at specific Facebook users. 27 Jun 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-exchange.htm http://www.wpp.com/wpp/marketing/digital/facebook-focuses-on-ad-platform-development.htm?utm_medium=RSS By Todd Steinman, Mindshare (2012). Since going public, Facebook has introduced many new products in an effort to develop its nascent advertising platform. 25 Jun 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-focuses-on-ad-platform-development.htm http://www.wpp.com/wpp/marketing/publicrelations/welcome-to-the-triple-a-era.htm?utm_medium=RSS By Jeff Smith, Cohn & Wolfe (2012). Why healthcare's hour of need demands a change in focus for health communications. 21 Jun 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/welcome-to-the-triple-a-era.htm http://www.wpp.com/wpp/marketing/brandz/brandz-latam-2012.htm?utm_medium=RSS By BrandZ (2012). This inaugural Latin America report focuses on the five leading Latam economies - Argentina, Brazil, Chile, Colombia and Mexico. These nations together represent GDP of about $4 trillion, the equivalent of the world's fourth largest economy after Japan. 21 Jun 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/brandz/brandz-latam-2012.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0091947561?utm_medium=RSS By Ajaz Ahmed, Stefan Olander (2012). Written as a fascinating and enjoyable conversation between the authors - Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA - Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive. 20 Jun 2012 14:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0091947561 http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=1907794182?utm_medium=RSS By Siemon Scamell-Katz (2012). This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy. 19 Jun 2012 14:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=1907794182 http://www.wpp.com/wpp/marketing/marketresearch/pictures-of-the-future-in-a-digital-world.htm?utm_medium=RSS By TNS Infratest (2012). This 2011 study focuses on people from six countries, who assess developments in ICT and media based on their particular backgrounds. 15 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/pictures-of-the-future-in-a-digital-world.htm http://www.wpp.com/wpp/marketing/digital/facebook-and-google-expand-their-mobile-offering.htm?utm_medium=RSS By Mindshare (2012). Facebook and Google announce seamless integration of mobile ad buying across their various ad buying platforms. 12 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-and-google-expand-their-mobile-offering.htm http://www.wpp.com/wpp/marketing/consumerinsights/reconciling-pros-and-cons-hispanic-online-research.htm?utm_medium=RSS By Added Value Cheskin (2012). The proliferation of Hispanic online panels has ignited a debate around the efficacy of online research among Hispanics. 12 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/reconciling-pros-and-cons-hispanic-online-research.htm http://www.wpp.com/wpp/marketing/digital/future-of-connected-tv.htm?utm_medium=RSS By Mindshare (2012). A Connected TV opens the door to many opportunities, but the fundamental role of TV remains the same. 12 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/future-of-connected-tv.htm http://www.wpp.com/wpp/marketing/design/five-tips-for-connecting-with-a-branded-app.htm?utm_medium=RSS By Landor Associates (2012). Much research is being published around technology and emotional engagement, specifically with smartphones. For consumers, the smartphone is a ubiquitous companion that provides a gateway to the digital universe. 12 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/five-tips-for-connecting-with-a-branded-app.htm http://www.wpp.com/wpp/marketing/marketresearch/what-do-bicultural-hispanic-women-want.htm?utm_medium=RSS By Added Value (2012). In the United States, a stereotypical description of a Hispanic woman represents less than 50% of the real story. New generations of women are adapting to new world realities. 07 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/what-do-bicultural-hispanic-women-want.htm http://www.wpp.com/wpp/marketing/publicrelations/fighting-the-will-of-the-web.htm?utm_medium=RSS By Cohn & Wolfe (2012). The rise of social media means policy-makers must arm themselves with facts, not opinion. 01 Jun 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/fighting-the-will-of-the-web.htm http://www.wpp.com/wpp/marketing/digital/the-prime-directive.htm?utm_medium=RSS By RTCRM (2012). The Prime Directive has a simple message: Watch and listen to understand how your participation could change the discussion and determine your long-term plan. 29 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-prime-directive.htm http://www.wpp.com/wpp/marketing/digital/google-knowledge-graph.htm?utm_medium=RSS By Mindshare (2012). The Holodeck simulates environments that stimulate our five senses is the reality today in immersive games. 28 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-knowledge-graph.htm http://www.wpp.com/wpp/marketing/digital/i-will-meet-you-on-the-holodeck.htm?utm_medium=RSS By RTCRM (2012). The Holodeck simulates environments that stimulate our five senses is the reality today in immersive games. 24 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/i-will-meet-you-on-the-holodeck.htm http://www.wpp.com/wpp/marketing/digital/visor-the-original-google-glasses.htm?utm_medium=RSS By RTCRM (2012). Coming soon, the Google Glasses that will improve humans' daily reality. 22 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/visor-the-original-google-glasses.htm http://www.wpp.com/wpp/marketing/digital/tricorders-the-next-generation.htm?utm_medium=RSS By RTCRM (2012). Over the last 50 years, handheld technology like the tricorder has advanced at warp speed, providing users with fast, increasingly accurate data. The question now is how this data will be used and for what purpose. 21 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/tricorders-the-next-generation.htm http://www.wpp.com/wpp/marketing/digital/google-changes-match-type.htm?utm_medium=RSS By Mindshare (2012). Google are rolling out a change to the way their algorithm reacts to Exact and Phrase match types in organic search. 14 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-changes-match-type.htm http://www.wpp.com/wpp/marketing/digital/google-locations-become-advance.htm?utm_medium=RSS By Mindshare (2012). Google Locations is a new feature which brings a new dimension to the way you target campaigns within Adwords. 10 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-locations-become-advance.htm http://www.wpp.com/wpp/marketing/digital/google.htm?utm_medium=RSS By Mindshare (2012). New features of Google+ to create a 'simpler more beautiful Google'. 09 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google.htm http://www.wpp.com/wpp/marketing/digital/sequential-messaging.htm?utm_medium=RSS By Mindshare (2012). Sequential messaging creates an opportunity to target high quality leads and transform initial user engagement into a transaction. 04 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/sequential-messaging.htm http://www.wpp.com/wpp/marketing/advertising/making-magic-using-logic.htm?utm_medium=RSS By OgilvyEntertainment (2012). Advertising has never been more fun. The entertainment industry is booming, and brands are getting in on the action, investing an increasing share of marketing dollars into branded entertainment ("BE") programs. 02 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/making-magic-using-logic.htm http://www.wpp.com/wpp/marketing/digital/hashtags.htm?utm_medium=RSS By Mindshare (2012). Although hashtags are still mostly associated with Twitter, their use has become a lot more widespread, especially with natural hashtag integration in such sites and mobile apps as Tumblr, Instagram and Pinterest. 01 May 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/hashtags.htm http://www.wpp.com/wpp/marketing/marketresearch/reframing-well-being.htm?utm_medium=RSS By The Futures Company (2012). How consumers' attitudes to wellness are changing 30 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/reframing-well-being.htm http://www.wpp.com/wpp/marketing/digital/how-mobile-raises-the-bar-for-brand-communications.htm?utm_medium=RSS By TNS (2012). A place on a consumer's mobile phone is becoming a powerful opportunity for marketers to influence behaviour, build loyalty and drive purchase. 30 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/how-mobile-raises-the-bar-for-brand-communications.htm http://www.wpp.com/wpp/marketing/digital/gamification-using-technology-to-motivate.htm?utm_medium=RSS By Digit (2012). Gain points for your brand by making consumer interactions more exciting through Gamification. 25 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/gamification-using-technology-to-motivate.htm http://www.wpp.com/wpp/marketing/publicrelations/the-rockefeller-effect.htm?utm_medium=RSS By Penn Schoen Berland (2012). How foreign owned entities can acquire U.S.-based assets in harmony with domestic public opinion. 25 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/the-rockefeller-effect.htm http://www.wpp.com/wpp/marketing/publicrelations/the-seven-errors-in-the-game-of-sustainability.htm?utm_medium=RSS By Y&R Brazil (2012). Walter Longo, head of strategy and innovation, pinpoints myths and mistakes in Man's attempts to overcome global warming. 25 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/the-seven-errors-in-the-game-of-sustainability.htm http://www.wpp.com/wpp/marketing/consumerinsights/quickening-the-pace.htm?utm_medium=RSS By The Futures Company (2012). This Futures Perspective asks what are the future sources of growth in a global economy weighed down by a squeezed middle class in the developed West. 25 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/quickening-the-pace.htm http://www.wpp.com/wpp/marketing/marketresearch/the-future-of-the-eurozone.htm?utm_medium=RSS By The Futures Company (2012). Five possible scenarios for how the Eurozone crisis will pan out, examined by The Futures Company. 25 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/the-future-of-the-eurozone.htm http://www.wpp.com/wpp/marketing/marketing/working-and-winning-together.htm?utm_medium=RSS By Wing (2012). The only way clients can be effective is for them to have a total market communications plan, and an agency (or agencies) who can work collaboratively. 20 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/working-and-winning-together.htm http://www.wpp.com/wpp/marketing/digital/top-10-insights-for-magazine-tablet-advertising.htm?utm_medium=RSS By Kantar Media (2012). As the tablet technology has revolutionized consumer behavior, it has generated significant interest among media owners as a new platform for distributing content to audiences. 19 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/top-10-insights-for-magazine-tablet-advertising.htm http://www.wpp.com/wpp/marketing/digital/enter-the-dragon.htm?utm_medium=RSS By Mindshare (2012). Baidu, China's top digital player's foray into global markets will determine the path for the rest. 19 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/enter-the-dragon.htm http://www.wpp.com/wpp/marketing/digital/temporary-linsanity.htm?utm_medium=RSS By Mindshare (2012). In February 2012, unknown bench-warmer of the New York Knicks basketball team - Harvard graduate Jeremy Lin propelled into the upper echelons of auspicious notoriety. 18 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/temporary-linsanity.htm http://www.wpp.com/wpp/marketing/digital/facebook-and-instagram.htm?utm_medium=RSS By Mindshare (2012). Facebook has made its biggest purchase to date, buying the increasingly popular mobile photo-sharing app Instagram for $1 billion in cash and stock. 13 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-and-instagram.htm http://www.wpp.com/wpp/marketing/digital/putting-tv-on-the-cloud.htm?utm_medium=RSS By Hogarth Worldwide (2012). Innovative technology from WPP's ad implementation agency, Hogarth Worldwide, is set to revolutionise the way in which marketing assets are handled. 10 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/putting-tv-on-the-cloud.htm http://www.wpp.com/wpp/marketing/advertising/how-should-voiceovers-be-used-in-ads.htm?utm_medium=RSS By Millward Brown (2012). Voiceovers are commonly used in ads across the world, and they seem to aid the communication of factual messages. However, voiceovers are less commonly associated with distinctive ads, and continuous voiceovers can result in lower engagement. 03 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/how-should-voiceovers-be-used-in-ads.htm http://www.wpp.com/wpp/marketing/publicrelations/the-public-has-the-power.htm?utm_medium=RSS By Hill+Knowlton Strategies (2012). The past year's rise in global citizen action, influence and democratisation of information, fuelled by the growth of social networks, has had a profound impact on how marketers must treat their brand. 02 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/the-public-has-the-power.htm http://www.wpp.com/wpp/marketing/digital/mobile-shopping-during-the-2011-holiday-season.htm?utm_medium=RSS By JWT (2012). Launched in Apple's App Store in October 2010, Instagram is a photo sharing application famous for its easy to apply filters that magically improve the pictures we share with friends and followers. 01 Apr 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-shopping-during-the-2011-holiday-season.htm http://www.wpp.com/wpp/marketing/digital/three-things-brands-should-know-about-instagram.htm?utm_medium=RSS By Hill + Knowlton Strategies (2012). Voiceovers are commonly used in ads across the world, and they seem to aid the communication of factual messages. However, voiceovers are less commonly associated with distinctive ads, and continuous voiceovers can result in lower engagement. 31 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/three-things-brands-should-know-about-instagram.htm http://www.wpp.com/wpp/marketing/digital/mobile-will-change-our-lives.htm?utm_medium=RSS By JWT (2012). If one thing's clear, mobile will disrupt it all, and earlier than we could have expected. 26 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-will-change-our-lives.htm http://www.wpp.com/wpp/marketing/digital/time-to-act-an-pinterest.htm?utm_medium=RSS By Mindshare (2012). Everyone is talking about Pinterest right now and with its growing user base, brands are wondering if this is the next social platform for which they need to start preparing a strategy. 23 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/time-to-act-an-pinterest.htm http://www.wpp.com/wpp/marketing/digital/sxsw-buzz-goes-beyond-a-single-platform-or-app.htm?utm_medium=RSS By MEC (2012). The big question people have is "what's the buzz at SXSW?" And, as a SXSW newbie, the big question I had coming down to Austin is "what makes SXSW different than every other conference?" 16 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/sxsw-buzz-goes-beyond-a-single-platform-or-app.htm http://www.wpp.com/wpp/marketing/digital/mobile-world-congress.htm?utm_medium=RSS By MEC (2012). Mobile World Congress is the mobile industry event of the year. It brings together all sections of the mobile value chain, from all corners of the globe. 15 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-world-congress.htm http://www.wpp.com/wpp/marketing/digital/apple-upgrades-apple-tv-and-ipad.htm?utm_medium=RSS By Mindshare (2012). Three years after its introduction the iPad still reigns supreme in the eyes of the consumer and media alike. No other tablet has yet to make a real dent into this arena when it comes to desirability or simplicity. 15 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/apple-upgrades-apple-tv-and-ipad.htm http://www.wpp.com/wpp/marketing/digital/pret-a-portable.htm?utm_medium=RSS By Mindshare (2012). Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. 14 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/pret-a-portable.htm http://www.wpp.com/wpp/marketing/advertising/do-tv-ads-wear-out.htm?utm_medium=RSS By Millward Brown (2012). Broadly speaking, the response generated by a TV ad doesn't change much over time. True "wearout" of a TV ad is rare, and many TV ads could have a longer useful life than advertisers realize. 14 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/do-tv-ads-wear-out.htm http://www.wpp.com/wpp/marketing/digital/pinterest-ing.htm?utm_medium=RSS By Burson-Marsteller (2012). The last few months have seen a new social networking phenomenon rattling at the doors of the house of Facebook. 13 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/pinterest-ing.htm http://www.wpp.com/wpp/marketing/branding/brand-rich-china.htm?utm_medium=RSS By Millward Brown (2012). An opportunity to define some of the specific challenges currently facing Chinese brands. 12 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-rich-china.htm http://www.wpp.com/wpp/marketing/digital/basic-instinct.htm?utm_medium=RSS By Jon Steel (2012). The theme of this conference, like that of many conferences I have attended over the years, is how things have changed. How they are changing faster than ever, and how we, as retailers and marketers, must in turn change everything we do in order to keep up. 12 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/basic-instinct.htm http://www.wpp.com/wpp/marketing/digital/future-of-leadership.htm?utm_medium=RSS By Burson-Marsteller (2012). Future leaders should embrace technology and shed the fat cat mentality. 06 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/future-of-leadership.htm http://www.wpp.com/wpp/marketing/digital/review-preview.htm?utm_medium=RSS By MEC (2012). Welcome to our second Review Preview, which attempts to pull together the most significant trends of 2011 and predict what 2012 may have in store. 06 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/review-preview.htm http://www.wpp.com/wpp/marketing/digital/the-future-of-television.htm?utm_medium=RSS By Mindshare (2012). What follows is an analysis of the Future of Television, which we've prepared for advertisers and media owners, which we gleaned from a mixture of qual and quant research. 05 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-future-of-television.htm http://www.wpp.com/wpp/marketing/digital/the-future-of-mobile.htm?utm_medium=RSS By Mindshare (2012). The consumer desire for connectivity on the move presents marketers with a huge opportunity for location specific communications. 05 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-future-of-mobile.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-2012-tgi-product-book.htm?utm_medium=RSS By Kantar Media (2012). Welcome to this free publication of extracts from TGI's immense database of product usage information from around the world. 02 Mar 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-2012-tgi-product-book.htm http://www.wpp.com/wpp/marketing/digital/3-d-printing-revolution.htm?utm_medium=RSS By Burson-Marsteller (2012). Dictionaries have multiple definitions of the verb "to print" but none of them remotely conjure up images of objects like prosthetic jaws, jewellery, lampshades, iphone covers , shoes or even museum exhibits - all of which can now be printed with the help of special 3D printing machines. 01 Mar 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/3-d-printing-revolution.htm http://www.wpp.com/wpp/marketing/digital/twitter-goes-after-the-long-tail.htm?utm_medium=RSS By Mindshare (2012). Twitter is one of the biggest platforms that have arisen in social media for businesses to expand their reach and engage with a wider range of customers both locally and internationally. 29 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitter-goes-after-the-long-tail.htm http://www.wpp.com/wpp/marketing/branding/brand-ideals.htm?utm_medium=RSS By Millward Brown (2012). What made the top 50 brands so successful and fueled their growth. 28 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-ideals.htm http://www.wpp.com/wpp/marketing/digital/what-if-the-presidents-had-used-social-media.htm?utm_medium=RSS By RTCRM (2012). During the height of the Great Depression, President Franklin Delano Roosevelt turned to technology to unite the country. 23 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/what-if-the-presidents-had-used-social-media.htm http://www.wpp.com/wpp/marketing/digital/touchless.htm?utm_medium=RSS By Mindshare (2012). Microsoft's Xbox 360 Kinect is just one example of new technology that is changing the way we engage with devices. 23 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/touchless.htm http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-focus-on-the-horizon.htm?utm_medium=RSS By Kantar Retail (2012). Welcome to Kantar Retail's semi-annual collection of Breakthrough Insights - our recent research pieces that we feel best reflect the key issues in the rapidly changing retail landscape. 16 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-focus-on-the-horizon.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/what-does-data-cleansing-and-enhancement-mean.htm?utm_medium=RSS By Celsius International (2012). This White Paper lists the major elements of data cleansing and enhancement, together with why they are necessary, and provides a framework for RoI cost-benefit analysis. 15 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/what-does-data-cleansing-and-enhancement-mean.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/b2b-email-marketing-european-legislation.htm?utm_medium=RSS By Celsius International (2012). What you need to know to run cross-border B2B email campaigns in Europe. 14 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/b2b-email-marketing-european-legislation.htm http://www.wpp.com/wpp/marketing/digital/super-bowl-2012.htm?utm_medium=RSS By Mindshare (2012). The success of second screen viewing and integration with mobile/tablet apps in the context of a mega media event. 14 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/super-bowl-2012.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/b2b-email-marketing-best-practice-guide.htm?utm_medium=RSS By Celsius International (2012). What you need to know to optimise your B2B email campaigns. 14 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/b2b-email-marketing-best-practice-guide.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/managing-the-outputs-of-multi-channel-marketing-digital-and-traditional.htm?utm_medium=RSS By Celsius International (2012). How to process, control and qualify multi-channel contacts, wherever they come from. 10 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/managing-the-outputs-of-multi-channel-marketing-digital-and-traditional.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/multi-country-telemarketing.htm?utm_medium=RSS By Celsius International (2012). Deciding on a strategy for a multi-country campaign. 10 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/multi-country-telemarketing.htm http://www.wpp.com/wpp/marketing/digital/your-customers-are-on-mobile-where-are-you.htm?utm_medium=RSS By ZAAZ (2011). Mobile has seen explosive consumer growth with the advent of smartphones, increasing the need for dedicated marketing and improved user experience. 07 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/your-customers-are-on-mobile-where-are-you.htm http://www.wpp.com/wpp/marketing/digital/google-privacy-policy-change.htm?utm_medium=RSS By Mindshare (2012). Is Google putting its own interests above those of users by tracking what users do across its portfolio of products? 06 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-privacy-policy-change.htm http://www.wpp.com/wpp/marketing/digital/new-eu-data-regulation.htm?utm_medium=RSS By Mindshare (2012). The new proposed regulation introduces quite a few major changes that have to be taken into consideration particularly by data-driven advertising businesses, because it will provide for a stronger data protection regime across EU markets, stricter conditions and heavier fines. 06 Feb 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/new-eu-data-regulation.htm http://www.wpp.com/wpp/marketing/consumerinsights/a-brand-new-lavarropas.htm?utm_medium=RSS By Wing (2012). Family plays an important role for Hispanics. They celebrate birthdays with home cooked meals, they care for their elders and want to be happy together. 03 Feb 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/a-brand-new-lavarropas.htm http://www.wpp.com/wpp/marketing/digital/digital-advertising-in-canada-beer-category.htm?utm_medium=RSS By Kantar Media (2012). As we start off the New Year and look back on Canada's 2011 advertising trends, the Consumer Packaged Goods (CPG) industry stands out as one that has historically been, and continues to be, a leading source of advertising expenditure. 26 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/digital-advertising-in-canada-beer-category.htm http://www.wpp.com/wpp/marketing/marketing/proving-value-in-uncertain-times.htm?utm_medium=RSS By Cohn & Wolfe (2012). Will the pharmaceuticals industry need to change the way they operate in a depressed market? 24 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/proving-value-in-uncertain-times.htm http://www.wpp.com/wpp/marketing/digital/yahoo-names-the-who-now-the-what.htm?utm_medium=RSS By Mindshare (2012). How will the new Yahoo CEO change the company's fortunes? 20 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/yahoo-names-the-who-now-the-what.htm http://www.wpp.com/wpp/marketing/branding/china-new-year.htm?utm_medium=RSS By BrandZ (2012). For anyone interested in unlocking opportunities in China and succeeding in the next wave of China's growth, understanding the Chinese New Year is a master key. 20 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/china-new-year.htm http://www.wpp.com/wpp/marketing/digital/the-impact-of-digital-on-growth-strategies.htm?utm_medium=RSS By TNS (2012). This report is based on one-to-one interviews with Chief Marketing Officers (CMOs) from a range of international organisations. 19 Jan 2012 14:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-impact-of-digital-on-growth-strategies.htm http://www.wpp.com/wpp/marketing/digital/ces-2012-mindshare-conference-review.htm?utm_medium=RSS By Mindshare (2012).This year's Consumer Electronics Show in Las Vegas attracted over 150,000 industry professionals, eager to see what over 2,700 technology companies had to offer. 17 Jan 2012 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/ces-2012-mindshare-conference-review.htm http://www.wpp.com/wpp/marketing/digital/online-how-to-videos.htm?utm_medium=RSS By RTCRM (2011). How-to guides have made a strong move online where they can be easily found, consumed and executed. 17 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/online-how-to-videos.htm http://www.wpp.com/wpp/marketing/consumerinsights/not-just-different-but-meaningfully-different.htm?utm_medium=RSS By Millward Brown (2012). A meaningful difference is one that is considered to be important - one that provides a brand with a meaning that is likely to have an influence on a person's brand choice. 12 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/not-just-different-but-meaningfully-different.htm http://www.wpp.com/wpp/marketing/consumerinsights/luxury-vs-premiums.htm?utm_medium=RSS By Added Value (2012). Does it make a difference to the consumer if a brand is premium or luxury? 11 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/luxury-vs-premiums.htm http://www.wpp.com/wpp/marketing/design/how-design-thinking-can-enrich-marketing-and-business-innovation.htm?utm_medium=RSS By Added Value (2012). Innovation is key to competitiveness in the global economy. But, too often this so-called "innovation" is just a rearrangement of an existing offer (a "renovation"), or it fails altogether. 11 Jan 2012 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/how-design-thinking-can-enrich-marketing-and-business-innovation.htm http://www.wpp.com/wpp/marketing/digital/gifts-for-the-social-media-obsessed.htm?utm_medium=RSS By RTCRM (2011). This holiday, why not give your social media-obsessed friend or family member a tangible reminder of their social network? Like a Twitter necklace or book of all their posts and pictures? While hokey, gifts like this might actually be a desirable keepsake and a perfect holiday gift for your favorite social media addict. 27 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/gifts-for-the-social-media-obsessed.htm http://www.wpp.com/wpp/marketing/consumerinsights/sustainability-and-luxury.htm?utm_medium=RSS By Added Value (2011). Should the luxury industry admit defeat and never embrace sustainability? We think not for several reasons. 27 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/sustainability-and-luxury.htm http://www.wpp.com/wpp/marketing/digital/will-the-bells-toll-louder-on-a-mobile-phone.htm?utm_medium=RSS By RTCRM (2011). The Salvation Army is taking Christmas mobile. In a two-fold approach, it is aiming to capitalize on the adoption of smartphones in the hope of increasing charitable donations. 20 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/will-the-bells-toll-louder-on-a-mobile-phone.htm http://www.wpp.com/wpp/marketing/digital/xbox-live-environment-refresh.htm?utm_medium=RSS By Mindshare (2011). Microsoft is making a number of major advancements in the Xbox LIVE environment, and is being very strategic in its rollout to make sure that users are excited while not capsizing any of its audience. 16 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/xbox-live-environment-refresh.htm http://www.wpp.com/wpp/marketing/digital/twitter-brand-pages.htm?utm_medium=RSS By Mindshare (2011). Twitter is to enable brands to customise their profile pages, allowing them to take greater control of the look and feel of the page, as well as making it easier to share more content. 16 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitter-brand-pages.htm http://www.wpp.com/wpp/marketing/consumerinsights/cashing-in-on-culture-breathing-new-life-into-old-brands.htm?utm_medium=RSS By Added Value (2011). One of the biggest challenges of consumer research is that it is often focused on the present; consumers tend only to play back what they are currently experiencing and what they know is going on around them right now. 13 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/cashing-in-on-culture-breathing-new-life-into-old-brands.htm http://www.wpp.com/wpp/marketing/digital/google-bottom-ads.htm?utm_medium=RSS By Mindshare (2011). With Google's recent unveiling of a new format to the Search Engine Results Pages (SERPs) many advertisers are concerned with the removal of ads from the right side and being moved to the bottom below most results. 14 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-bottom-ads.htm http://www.wpp.com/wpp/marketing/digital/rise-of-qr-codes.htm?utm_medium=RSS By Burson-Marsteller (2011). It's only now, following the rise in uptake of smartphones and the parallel development of new mobile marketing strategies, that QR codes are becoming mainstream. 14 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/rise-of-qr-codes.htm http://www.wpp.com/wpp/marketing/digital/call-of-duty-modern-warfare.htm?utm_medium=RSS By Mindshare (2011). Call of Duty is big, in fact, the franchise is so big that it quite frankly puts more traditional entertainment mediums like movies to shame. 14 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/call-of-duty-modern-warfare.htm http://www.wpp.com/wpp/marketing/digital/google-analytics-multi-channel-funnels.htm?utm_medium=RSS By Mindshare (2011). Can Google Analytics' new multi-channel funnel really help solve the web marketer challenge? 13 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-analytics-multi-channel-funnels.htm http://www.wpp.com/wpp/marketing/digital/yahoo-living-ads.htm?utm_medium=RSS By Mindshare (2011). Yahoo has followed-up their recent Livestand iPad application launch with a new innovative advertising format called Living Ads. 13 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/yahoo-living-ads.htm http://www.wpp.com/wpp/marketing/digital/managing-corporate-reputation-in-the-digital-age.htm?utm_medium=RSS By Burson-Marsteller (2011). Corporate reputation is facing unprecedented challenges. Driven by ever higher expectations of good behavior and disclosure as regulators and disaffected employees are scrutinizing corporate behavior as never before. 13 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/managing-corporate-reputation-in-the-digital-age.htm http://www.wpp.com/wpp/marketing/publicrelations/future-of-disaster.htm?utm_medium=RSS By Burson-Marsteller (2011). 21st century organisations need to be ready with well-tuned capacities for anticipation and adaptation, innovation and collaboration to disasters. 13 Dec 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/future-of-disaster.htm http://www.wpp.com/wpp/marketing/digital/digital-life.htm?utm_medium=RSS By TNS (2011). Based on conversations with over 72,000 people in 60 countries, TNS' Digital Life's size, scale and detail make it the most comprehensive view of consumer attitudes and behaviour online, on a global and local level. 21 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/digital-life.htm http://www.wpp.com/wpp/marketing/digital/politically-correct-discussing-politics-in-social-media.htm?utm_medium=RSS By RTCRM (2011). Discussing politics in social media should be approached with the same civility and consideration as discussing politics at a cocktail party or professional event. 18 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/politically-correct-discussing-politics-in-social-media.htm http://www.wpp.com/wpp/marketing/digital/a-one-stop-shop-for-political-content-on-youtube.htm?utm_medium=RSS By RTCRM (2011). With its social media power and wide-reaching audience, YouTube has the power to influence the way citizens access and digest political information. 18 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/a-one-stop-shop-for-political-content-on-youtube.htm http://www.wpp.com/wpp/marketing/digital/lessons-the-campaigns-can-learn-from-occupy-wall-street.htm?utm_medium=RSS By RTCRM (2011). The "Occupy Wall Street" protests rapidly expanded into a movement, spurring protests about social and economic inequality around the world. Here as with many of the most successful movements of the modern age, digital media played a critical role in engaging individuals in many different ways. As we approach the 2012 presidential elections, the candidates can learn some key tactics to create a movement of their own. 16 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/lessons-the-campaigns-can-learn-from-occupy-wall-street.htm http://www.wpp.com/wpp/marketing/digital/will-mobile-payments-transform-political-fundraising-in-2012.htm?utm_medium=RSS By RTCRM (2011). Now that digital and social media are core parts of the political campaign toolkit - what can we expect in 2012? In the 2012 elections we expect to see mobile being the big story. With the rise of mobile payments and digital wallets, we can expect to see mobile fundraising as a potential game changer for political campaigning. 16 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/will-mobile-payments-transform-political-fundraising-in-2012.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0956437338?utm_medium=RSS By Rory Sutherland (2011). The book takes you on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material to give a rich and engaging introduction to Rory's mind. 16 Nov 2011 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0956437338 http://www.wpp.com/wpp/marketing/digital/politics-and-fashion.htm?utm_medium=RSS By RTCRM (2011). Fashion and politics have always coexisted - voters form impressions about candidates based on what they wear and what they look like. For women in politics, this sensitivity to clothing and appearance is heightened. 16 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/politics-and-fashion.htm http://www.wpp.com/wpp/marketing/digital/online-advertising-heats-up.htm?utm_medium=RSS By RTCRM (2011). In political advertising, the majority of a candidate's advertising budget is usually spent on TV. While this will not change in the 2012 presidential campaign, the total amount spent on online media will increase by 354% from the 2008 presidential campaign. 16 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/online-advertising-heats-up.htm http://www.wpp.com/wpp/marketing/branding/venus-and-mars.htm?utm_medium=RSS By Young & Rubicam (2011). This 10-step guide to 'stellar partnerships' is fully grounded in well-established brand-building principles. 15 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/venus-and-mars.htm http://www.wpp.com/wpp/marketing/digital/google-pages-for-business.htm?utm_medium=RSS By GroupM Search (2011). Insight from GroupM on why a +Pages strategy is critical to success, and immediate steps to take for your business. 11 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-pages-for-business.htm http://www.wpp.com/wpp/marketing/digital/google-pages.htm?utm_medium=RSS By Mindshare (2011). Google is now allowing brands to have official pages on its much hyped Google+ social network. Google+ Pages enables brands to have brand hub for the site's 40m plus unique users. 09 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-pages.htm http://www.wpp.com/wpp/marketing/digital/google-moves-listings.htm?utm_medium=RSS By GroupM Search (2011). On November 2, Google announced that in many cases of search results, they will begin to eliminate the usage of right-side rail sponsored listings in favor of bottom of page paid listings. 09 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-moves-listings.htm http://www.wpp.com/wpp/marketing/publicrelations/a-diverse-workforce.htm?utm_medium=RSS By Cohn & Wolfe (2011). How to improve ethnic diversity within your agency. 08 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/a-diverse-workforce.htm http://www.wpp.com/wpp/marketing/media/learning-from-female-creators.htm?utm_medium=RSS By MEC Global (2011). Women who create social content online have much to teach us about communication. 08 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/learning-from-female-creators.htm http://www.wpp.com/wpp/marketing/digital/from-intent-to-in-store.htm?utm_medium=RSS By GroupM Search (2011).How entwined is the Web in consumers' path-to-purchase for retail goods? Understanding the full impact of online requires looking beyond the obvious metrics. 03 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/from-intent-to-in-store.htm http://www.wpp.com/wpp/marketing/digital/youtube-channels.htm?utm_medium=RSS By Mindshare (2011). After months of speculation, Google has finally announced the launch of over 100 new YouTube channels. 03 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/youtube-channels.htm http://www.wpp.com/wpp/marketing/publicrelations/establishing-meaningful-dialogue.htm?utm_medium=RSS By Cohn & Wolfe (2011). The pharmaceutical industry needs to develop well constructed and targeted programmes, that consider the wider social determinants on a patient's health. 03 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/establishing-meaningful-dialogue.htm http://www.wpp.com/wpp/marketing/publicrelations/communications-in-finance.htm?utm_medium=RSS By Cohn & Wolfe (2011). Financial firms can make communications an agent for change, in spite of compliance. 03 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/communications-in-finance.htm http://www.wpp.com/wpp/marketing/publicrelations/personality-and-authenticity.htm?utm_medium=RSS By Cohn & Wolfe (2011). Ros Hunt on the need to avoid over-spun corporate language. 03 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/personality-and-authenticity.htm http://www.wpp.com/wpp/marketing/consumerinsights/mainstream-green.htm?utm_medium=RSS By Ogilvy (2011). Report on the Green Gap project, designed to bridge the gap between consumers green intentions and green actions. 02 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/mainstream-green.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/marketing-in-the-now.htm?utm_medium=RSS By Blast Radius (2011). To create mobile experiences that create value for brands, you need to understand the context. 02 Nov 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/marketing-in-the-now.htm http://www.wpp.com/wpp/marketing/digital/visible-metrics.htm?utm_medium=RSS By Mindshare (2011). Visible Metrics is the ability to measure the visible time an ad is displayed on the visible window of the user browser. 25 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/visible-metrics.htm http://www.wpp.com/wpp/marketing/digital/get-some-culture.htm?utm_medium=RSS By RTCRM (2011). QR codes present museums with the opportunity to invite visitors to a more dynamic and interactive experience, to educate visitors on works of art and to promote events and exhibits. 25 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/get-some-culture.htm http://www.wpp.com/wpp/marketing/digital/google-art-bringing-new-meaning.htm?utm_medium=RSS By RTCRM (2011). The Google Art Project technology creates interesting new opportunities for any business with a product that involves a physical space. 19 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-art-bringing-new-meaning.htm http://www.wpp.com/wpp/marketing/digital/explore-americas-parks-online-via-social-media.htm?utm_medium=RSS By RTCRM (2011). The National Park Service has begun to utilize various social media platforms and has utilized its .gov website to engage with audiences. 19 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/explore-americas-parks-online-via-social-media.htm http://www.wpp.com/wpp/marketing/digital/checking-in-at-the-museum-with-foursquare.htm?utm_medium=RSS By RTCRM (2011). Foursquare remains a niche service that lacks widespread adoption: The number of museum visitors who check in is a tiny fraction of total visits. How much should they invest in using Foursquare? 18 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/checking-in-at-the-museum-with-foursquare.htm http://www.wpp.com/wpp/marketing/digital/seeing-differently-vision-technology-in-museums.htm?utm_medium=RSS By RTCRM (2011). Museums have always existed to make art, culture and history more accessible to everyone. New technological innovations are redefining the traditional museum experience by changing how visitors can access and engage with exhibited artifacts. 18 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/seeing-differently-vision-technology-in-museums.htm http://www.wpp.com/wpp/marketing/digital/groupon-good-for-consumers-good-for-museums.htm?utm_medium=RSS By RTCRM (2011). Social couponing sites such as Groupon drive not only media coverage, but also foot traffic for cultural institutions and cultural events that otherwise may go unnoticed. 18 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/groupon-good-for-consumers-good-for-museums.htm http://www.wpp.com/wpp/marketing/digital/google-analytics-premium.htm?utm_medium=RSS By Mindshare (2011). Will Google be able to get their 'FREE' or 'STANDARD' version users pay for a premium GA account? 13 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-analytics-premium.htm http://www.wpp.com/wpp/marketing/media/paid-search-and-display-advertising.htm?utm_medium=RSS By Kantar Media (2011). Kantar Media take a broad look at the travel category over a six-month period and perform an in-depth analysis of the leading travel segments and advertisers. 07 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/paid-search-and-display-advertising.htm http://www.wpp.com/wpp/marketing/digital/paid-search-campaigns.htm?utm_medium=RSS By Mindshare (2011) Advertiser expect efficiencies in media buys and reducing CPC's with year-on-year investment - but given the nature of the medium, it has resulted in increase in CPC's in some of our campaigns. 04 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/paid-search-campaigns.htm http://www.wpp.com/wpp/marketing/digital/generic-top-level-domain-names.htm?utm_medium=RSS By Mindshare (2011) The first major domain name shake up since .com's introduction will provide companies with the opportunity to re-think how their customers experience their web site. 04 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/generic-top-level-domain-names.htm http://www.wpp.com/wpp/marketing/digital/kindle-fire-the-ipad-killer.htm?utm_medium=RSS By Mindshare (2011) The Kindle Fire is being positioned as Amazon's iPad killer, and Bezos has taken direct aim at what is arguably Apple's Achilles heel: price. 03 Oct 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/kindle-fire-the-ipad-killer.htm http://www.wpp.com/wpp/marketing/digital/facebook-f8.htm?utm_medium=RSS By Mindshare (2011) Will recently announced changes dramatically change the way that users interact on Facebook? 27 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-f8.htm http://www.wpp.com/wpp/marketing/marketing/building-a-subscription-services-business.htm?utm_medium=RSS With increasing frequency, subscription-based business models are becoming a popular way for companies to deliver products and services. 27 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/building-a-subscription-services-business.htm http://www.wpp.com/wpp/marketing/digital/get-the-internet-generation-to-pay-attention.htm?utm_medium=RSS Stimulating and continually engaging students in classrooms has always been a challenge for teachers. 26 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/get-the-internet-generation-to-pay-attention.htm http://www.wpp.com/wpp/marketing/digital/using-social-media-to-get-an-internship.htm?utm_medium=RSS Companies and brands can adapt some student strategies for finding work for their own self-promotion. 26 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/using-social-media-to-get-an-internship.htm http://www.wpp.com/wppedcream/2011/?utm_medium=RSS The Creme de la Creme have been chosen in the 5th annual WPPED Cream awards - visit the new website to see the results! 23 Sep 2011 12:00:00 GMT http://www.wpp.com/wppedcream/2011/ http://www.wpp.com/wpp/marketing/digital/what-googles-purchase-of-zagat-means-for-local.htm?utm_medium=RSS By GroupM Search (2011). Zagat fills an interesting hole for Google in that it represents a professional content acquisition for a company that has, historically, only been about organizing the information created by others. 22 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/what-googles-purchase-of-zagat-means-for-local.htm http://www.wpp.com/wpp/marketing/digital/my-enemys-enemy.htm?utm_medium=RSS By Mindshare (2011). In an unexpected move last week, AOL, Yahoo and Microsoft formed a partnership to sell each other's online display inventory. 21 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/my-enemys-enemy.htm http://www.wpp.com/wpp/marketing/digital/kindle-textbooks.htm?utm_medium=RSS By RTCRM (2011). Amazon recently announced that it would begin a rental program for Kindle-compatible textbooks. 20 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/kindle-textbooks.htm http://www.wpp.com/wpp/marketing/digital/the-ipad-as-a-study-buddy.htm?utm_medium=RSS By RTCRM (2011). While paper textbooks are still the norm, more and more iPads are making their way into the classroom. 20 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-ipad-as-a-study-buddy.htm http://www.wpp.com/wpp/marketing/marketing/tackling-the-opportunity-of-rugby-sponsorship.htm?utm_medium=RSS By MEC Access (2011). What can rugby uniquely offer and how can interested brands capitalise on the opportunity? 16 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/tackling-the-opportunity-of-rugby-sponsorship.htm http://www.wpp.com/wpp/marketing/digital/whats-next-for-yahoo.htm?utm_medium=RSS By Norm Johnston, Mindshare (2011). The departure of Carol Bartz is the latest episode in Yahoo's efforts to solidify their place amongst an increasingly competitive landscape. 12 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/whats-next-for-yahoo.htm http://www.wpp.com/wpp/marketing/digital/facebook-changes-privacy-settings.htm?utm_medium=RSS By Paul Armstrong, Mindshare (2011). Facebook announced some major (and sweeping) changes with regards to sharing and privacy on the social network last week that are beginning to be seen on the site. 06 Sep 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-changes-privacy-settings.htm http://www.wpp.com/wpp/marketing/digital/the-cdc-knows-social-media.htm?utm_medium=RSS By Sara Weiner, RTCRM (2011). Marketers can draw lessons from the CDC use of social media. 31 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-cdc-knows-social-media.htm http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman.htm?utm_medium=RSS By Vic Corsi, Landor (2011). Any marketer who hopes their brand will win the hearts and minds of Asian women should first consider the complexity of the Asian region. 31 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/marketing-to-the-modern-asian-woman.htm http://www.wpp.com/wpp/marketing/publicrelations/happynomics.htm?utm_medium=RSS By Burson-Marsteller (2011). Burson-Marsteller look at why there is a happiness deficit in spite of our relatively affluent Western lifestyles. 31 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/happynomics.htm http://www.wpp.com/wpp/marketing/branding/brand-launches.htm?utm_medium=RSS By Hayes Roth, Landor (2011). A new brand launch today not only endures dissection, it must also run the gauntlet of virtually every marketing and branding expert-wannabe on the planet. 30 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-launches.htm http://www.wpp.com/wpp/marketing/design/press-play-to-innovate.htm?utm_medium=RSS By Landor (2011). The past year saw many companies place more emphasis on innovation as retailers placed greater pressure on brands in mature categories to justify their existence. 30 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/press-play-to-innovate.htm http://www.wpp.com/wpp/marketing/digital/funny-money.htm?utm_medium=RSS By Burson-Marsteller (2011). How will the world look as we move closer and closer to a moneyless society. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/funny-money.htm http://www.wpp.com/wpp/marketing/digital/at-wmata.htm?utm_medium=RSS By RTCRM (2011). In an effort to increase transparency into the system's operations and improve customer communication, WMATA is rededicating its social media efforts and has made key hires devoted to managing its social presence. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/at-wmata.htm http://www.wpp.com/wpp/marketing/digital/three-lessons-from-the-launch-of-dcs-new-beer-industry.htm?utm_medium=RSS By RTCRM (2011). Washington D.C. is brewing up a homegrown beer industry, and social media is powering its marketing campaign. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/three-lessons-from-the-launch-of-dcs-new-beer-industry.htm http://www.wpp.com/wpp/marketing/digital/dot-com-to-dot-brand.htm?utm_medium=RSS By Ogilvy (2011). An overview of the shift toward the new gTLDs and how gTLDs can be registered, what it means to operate one and the exciting opportunities they provide brands. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/dot-com-to-dot-brand.htm http://www.wpp.com/wpp/marketing/digital/the-future-of-influence.htm?utm_medium=RSS By Burson-Marsteller (2011). From the value of virtual currency to the value of online opinion and e-reputation. Your reputation has a huge influence on your daily life as well as your private and professional future. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-future-of-influence.htm http://www.wpp.com/wpp/marketing/digital/small-businesses-expand-your-social-horizons.htm?utm_medium=RSS By Rebecca Johnson, RTCRM (2011). Facebook and Twitter are so ubiquitous that for small D.C. businesses and organizations, having a presence on both has become a cost of entry. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/small-businesses-expand-your-social-horizons.htm http://www.wpp.com/wpp/marketing/digital/social-media-and-the-phillips-collection.htm?utm_medium=RSS By Michelle Fares, RTCRM (2011). The Phillips Collection is a private museum in Washington, D.C., that makes expert use of social media sites like Facebook, Twitter, and Flickr to draw millions of visitors each year. 26 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/social-media-and-the-phillips-collection.htm http://www.wpp.com/wpp/marketing/digital/nielsen-online-campaign-ratings.htm?utm_medium=RSS By Francesca Hills, Mindshare, 2011. Bridging the gap between TV and online planning currencies has been contentious, challenging, and complex. However, the industry seems to be making some strides forward, and Nielsen's approach is another step in that direction. 24 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/nielsen-online-campaign-ratings.htm http://www.wpp.com/wpp/marketing/digital/are-grps-too-simple-for-online.htm?utm_medium=RSS By Francesca Hills, Mindshare, 2011. Methodologies created to use GRPs as a common denominator are a simplistic way to provide a means for comparison and will not offer a real overview of reach nor of campaign effectiveness. 24 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/are-grps-too-simple-for-online.htm http://www.wpp.com/wpp/marketing/digital/dc-food-trucks-can-i-get-social-with-that.htm?utm_medium=RSS By David BenBassett, Mindshare, 2011. The food truck craze has made it's way to the US capital and they are thriving on social media. 24 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/dc-food-trucks-can-i-get-social-with-that.htm http://www.wpp.com/wpp/marketing/branding/green-brands-2011.htm?utm_medium=RSS By Mindy Romero, Landor, 2011. Highlights from this year's ImagePower Green Brands Survey, conducted by Landor, Cohn & Wolfe, and Penn Schoen Berland. 18 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/green-brands-2011.htm http://www.wpp.com/wpp/marketing/branding/smart-pharma.htm?utm_medium=RSS By Allen Adamson, Landor, 2011. How smart pharmaceutical marketers are turning to tangible branding cues to distinguish their product and associate it with a meaningfully brand promise. 18 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/smart-pharma.htm http://www.wpp.com/wpp/marketing/design/studio-culture.htm?utm_medium=RSS By Jason Little, Landor, 2011. What does the culture of your studio contribute towards creativity? 18 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/studio-culture.htm http://www.wpp.com/wpp/marketing/digital/what-nfc-can-do-for-brands.htm?utm_medium=RSS By Landor, 2011. An interview with Landor's digital branding director about the potential applications of near field communications technology. 18 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/what-nfc-can-do-for-brands.htm http://www.wpp.com/wpp/marketing/consumerinsights/marketing-to-the-new-majority.htm?utm_medium=RSS By David Burgos, Millward Brown, 2011. Strategies for connecting with the new mainstream in America's increasingly diverse consumer population 18 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/marketing-to-the-new-majority.htm http://www.wpp.com/wpp/marketing/marketing/follow-the-path-to-purchase.htm?utm_medium=RSS By Jonathan Dodd, G2 Worldwide, 2011. A discussion on the increased focus on Path to Purchase Planning, exploring different models. 09 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/follow-the-path-to-purchase.htm http://www.wpp.com/wpp/marketing/advertising/time-for-action.htm?utm_medium=RSS By Tim Hipperson, G2 Joshua UK, 2010. The service provided to brands by the siloed agency model is bankrupt and must be replaced. 09 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/time-for-action.htm http://www.wpp.com/wpp/marketing/media/understanding-and-reframing-integrated-channel-planning.htm?utm_medium=RSS By Jim Tyalor, G2, 2011. What actually is Integrated Channel Planning?. 09 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/understanding-and-reframing-integrated-channel-planning.htm http://www.wpp.com/wpp/marketing/media/new-beginnings-for-integrated-planning.htm?utm_medium=RSS By Pietro Leon and Jim Tyalor, G2, 2010. What's next in Integrated Marketing? This article explains how "as an industry, we have failed to deliver a consistent form of integration of communication to clients". 09 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/new-beginnings-for-integrated-planning.htm http://www.wpp.com/wpp/marketing/branding/hotels-need-to-differentiate.htm?utm_medium=RSS By Lulu Raghavan, G2, 2011. Hotels that want to differentiate their brands need to invest in every aspect of the guest experience. 09 Aug 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/hotels-need-to-differentiate.htm http://www.wpp.com/wpp/marketing/digital/spotworld-crowd-sourcing-customized-travel-guides.htm?utm_medium=RSS By David BenBassett, RTCRM, 2011. SpotWorld is a new mobile app created to make sightseeing a location-based, social experience. 28 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/spotworld-crowd-sourcing-customized-travel-guides.htm http://www.wpp.com/wpp/marketing/digital/travel-photography.htm?utm_medium=RSS By Michelle Fares, RTCRM, 2011. Taking vacation photos allows travelers to remember their trips and share the experiences with others who were not there. 28 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/travel-photography.htm http://www.wpp.com/wpp/marketing/digital/travel-as-trigger-for-technology-adoption.htm?utm_medium=RSS By David BenBassett, RTCRM, 2011. This summer has the potential to be a tipping point for greatly hyped discovery and check-in apps that have yet to see mainstream adoption. 28 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/travel-as-trigger-for-technology-adoption.htm http://www.wpp.com/wpp/marketing/consumerinsights/fixed-shopping-budget.htm?utm_medium=RSS By Grey, 2011. How much gets filled into a shopping cart and the types of brands which gets thrown in is determined by the consumer's budget. 20 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/fixed-shopping-budget.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-endangered-species-of-the-marketing-world.htm?utm_medium=RSS By Grey, 2011. Brand loyalists, brand evangelists or however you may want to define them, are amongst the most precious people in any brand owners life. 20 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-endangered-species-of-the-marketing-world.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-unexploited-powers-of-the-trial-pack.htm?utm_medium=RSS By Grey, 2011. Tryvertising, or trying-before-buying was first spotted as a global trend by Trendwatching.com in 2005 and continues to proliferate until today. 20 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-unexploited-powers-of-the-trial-pack.htm http://www.wpp.com/wpp/marketing/digital/here-comes-the-cookie-monster.htm?utm_medium=RSS By Banner, 2011. Making sense of the EU Data Protection Legal Framework 19 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/here-comes-the-cookie-monster.htm http://www.wpp.com/wpp/marketing/digital/mobile-payments.htm?utm_medium=RSS By Mindshare, 2011. The media and marketing industry has spent the last couple of years in anticipation of the full-scale launch of mobile 18 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-payments.htm http://www.wpp.com/wpp/marketing/digital/microsoft-nuads.htm?utm_medium=RSS By Joe Koszulinski, Mindshare, 2011. Microsoft Advertising recently announced their new global advertising platform, Natural User Interface ads (NUads), offering supposedly unparalleled levels of user interactivity with ads 15 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/microsoft-nuads.htm http://www.wpp.com/wpp/marketing/digital/crowdsourcing.htm?utm_medium=RSS By Kim Bohling, Mindshare, 2011. By outsourcing creative responsibilities to the crowd there is a sense of community support. The community comes together and interacts spawning positive energy, which could turn into positive PR and social mention. 15 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/crowdsourcing.htm http://www.wpp.com/wpp/marketing/digital/launch-of-google-plus.htm?utm_medium=RSS By Mindshare, 2011. Google+ integrates a number of new social features, including allowing consumers greater control over whether their shared content is public or private. 07 Jul 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/launch-of-google-plus.htm http://www.wpp.com/wpp/marketing/digital/schema-org.htm?utm_medium=RSS By Mindshare, 2011. In June 2011, Google, Bing and Yahoo! announced a joint effort to improve the consistency of the various structured data formats being used. 29 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/schema-org.htm http://www.wpp.com/wpp/marketing/digital/sharing-information-its-as-easy-as-saying-pound-it.htm?utm_medium=RSS By RTCRM, 2011. As more people adopt smartphones, the ability to digitally share and organize contact information, resumes and business cards has become increasingly useful. An innovative solution to this problem is the application Bump, which allows for fast-paced, on-the-go connecting. 22 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/sharing-information-its-as-easy-as-saying-pound-it.htm http://www.wpp.com/wpp/marketing/digital/the-neer-experience.htm?utm_medium=RSS By RTCRM, 2011. Neer is a location-sharing mobile app that has been described by some as 'the app that will save your marriage.' 22 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-neer-experience.htm http://www.wpp.com/wpp/marketing/digital/e3-2011-wrapup.htm?utm_medium=RSS By Mindshare, 2011. For the past 15 years, the Electronic Entertainment Expo (E3) has served as the video game industry's gathering behemoth. 21 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/e3-2011-wrapup.htm http://www.wpp.com/wpp/marketing/digital/nextbus.htm?utm_medium=RSS By RTCRM, 2011. To help bus riders gain control over their schedules and cut down on travel times, there is the NextBus app, which provides real-time bus arrival times for a variety of metropolitan bus systems. 21 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/nextbus.htm http://www.wpp.com/wpp/marketing/digital/dailyfeats-doing-good-isnt-its-only-reward.htm?utm_medium=RSS By RTCRM, 2011. DailyFeats.com (Feats) is a relatively new social network that rewards users for doing good deeds in the real world. 21 Jun 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/dailyfeats-doing-good-isnt-its-only-reward.htm http://www.wpp.com/wpp/marketing/digital/the-great-social-debate.htm?utm_medium=RSS By Mindshare, 2011.In today's landscape where brand communications are becoming increasingly globalized due to waning digital boundaries, the issue of whether to approach social media via global or local programs (particularly with regards to Facebook fan pages) has recently plagued brands working towards defining an effective social strategy. 10 Jun 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-great-social-debate.htm http://www.wpp.com/wpp/marketing/marketing/the-grocery-aisle.htm?utm_medium=RSS By George Patterson Y&R, 2011. Second in Black Book series on the soap operas played out among the cornflakes in the grocery aisle - otherwise known as shopper marketing. 08 Jun 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/the-grocery-aisle.htm http://www.wpp.com/wpp/marketing/digital/mobile-power-to-the-people.htm?utm_medium=RSS By MEC, 2010. A six-country study looking at how the mobile internet has transformed access to information, entertainment and social networks. 08 Jun 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-power-to-the-people.htm http://www.wpp.com/wpp/marketing/advertising/how-should-you-take-tv-advertising-clutter-into-account.htm?utm_medium=RSS By Millward Brown, 2011. The level of TV advertising clutter varies greatly by country, and the amount of clutter affects the ability of ads to cut through. 02 Jun 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/how-should-you-take-tv-advertising-clutter-into-account.htm http://www.wpp.com/wpp/marketing/digital/google-wallet.htm?utm_medium=RSS By Mindshare, 2011. Google Wallet is a mobile payment system designed to make it simple and easy to purchase goods, earn awards, and get instant discounts via your smartphone. 31 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-wallet.htm http://www.wpp.com/wpp/marketing/consumerinsights/wassup.htm?utm_medium=RSS By Ogilvy & Mather Asia Pacific, 2011. Amidst all this cultural and political maelstrom, fresh content kept gushing - underlying our belief that sometimes, the best ideas emerge during times of great adversity. 31 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/wassup.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-future-rises-in-the-middle-east.htm?utm_medium=RSS By Ogilvy Noor, 2011. An article on the political upheaval in the Middle East and North Africa, and the role of Futurists among the population. 26 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-future-rises-in-the-middle-east.htm http://www.wpp.com/wpp/marketing/media/the-future-of-tv.htm?utm_medium=RSS By MediaCom, 2011. A White Paper on the challenges facing broadcasters and the ways in which digital platforms will shape the future of TV. 26 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-future-of-tv.htm http://www.wpp.com/wpp/marketing/consumerinsights/communicating-in-the-peoples-republic.htm?utm_medium=RSS By Added Value, 2011. China's consumer demographics are diverse and disparate, making it puzzling to try and segment or make sense of the world's most populous market. 25 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/communicating-in-the-peoples-republic.htm http://www.wpp.com/wpp/marketing/consumerinsights/brand-building-in-the-brics.htm?utm_medium=RSS By TGI, 2011. Using research-based evidence to provide guidance for marketers, it examines the similarities and differences between the BRICs, and suggests strategies for building successful brands in these huge and dynamic markets. 25 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/brand-building-in-the-brics.htm http://www.wpp.com/wpp/marketing/advertising/do-men-and-women-respond-differently-to-ads.htm?utm_medium=RSS By Millward Brown, 2011. While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads. 20 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/do-men-and-women-respond-differently-to-ads.htm http://www.wpp.com/wpp/marketing/digital/workplace-digital-etiquette-101.htm?utm_medium=RSS By Kara Reinsel, RTCRM, 2011. Navigating what is and is not appropriate when it comes to digital etiquette in the workplace. 19 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/workplace-digital-etiquette-101.htm http://www.wpp.com/wpp/marketing/digital/all-about-me.htm?utm_medium=RSS By Carlen Lea Lesser, RTCRM, 2011. About.me can help recent college grads - and seasoned professionals - create a compelling professional homepage to give that resume some oomph. 18 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/all-about-me.htm http://www.wpp.com/wpp/marketing/digital/job-skills-for-new-hires.htm?utm_medium=RSS By Michelle Fares, RTCRM, 2011. In order to achieve their full potential on the job, these former students must proactively ask questions, seek out knowledge and research their new jobs. 18 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/job-skills-for-new-hires.htm http://www.wpp.com/wpp/marketing/digital/facebook-cleansing-for-the-college-grad.htm?utm_medium=RSS By Sara Weiner, RTCRM, 2011. How to manage your Facebook history to improve your chances of successfully gaining employment. 17 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-cleansing-for-the-college-grad.htm http://www.wpp.com/wpp/marketing/digital/facebook-credit-for-ad-views.htm?utm_medium=RSS By Mindshare, 2011. Do brands want consumers to get used to being paid to watch ads?. 12 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-credit-for-ad-views.htm http://www.wpp.com/wpp/marketing/consumerinsights/innovation-can-change-the-world.htm?utm_medium=RSS By Added Value, 2011. Innovation changes the world. Brands like Apple and Virgin have built their businesses on the idea that change - often radical change - can be very, very good for business. 11 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/innovation-can-change-the-world.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/the-little-black-book-of-customer-migration.htm?utm_medium=RSS By George Patterson Y&R, 2011. The first in George Patterson Y&R Sydney's Little Black Book series, which tackles marketing issues from a human perspective, treating the audience not as consumers but people you seek relationships with - the names in your little black book. 10 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/the-little-black-book-of-customer-migration.htm http://www.wpp.com/wpp/marketing/marketing/the-next-five-years-in-marketing.htm?utm_medium=RSS By MediaCom. This White Paper identifies the challenges that marketers will face over the next five years. 10 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/the-next-five-years-in-marketing.htm http://www.wpp.com/wpp/marketing/digital/television-at-the-crossroads.htm?utm_medium=RSS By Syzygy. How will we watch television in the future? That was the question explored by the Lab team at Internet agency Syzygy. 10 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/television-at-the-crossroads.htm http://www.wpp.com/wpp/marketing/design/are-todays-students-fit-for-purpose.htm?utm_medium=RSS By Coley Porter Bell. Article from newdesign magazine arguing that art schools should take a more disciplined approach to teaching. 09 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/design/are-todays-students-fit-for-purpose.htm http://www.wpp.com/wpp/marketing/media/transmedia-rising.htm?utm_medium=RSS By JWT. A white paper on the trend for media content to arc across different platforms. 09 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/media/transmedia-rising.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/the-5-shares.htm?utm_medium=RSS By Kantar Retail. Kantar Retail's Guide to Retailer/Supplier Strategy for the next five years. 09 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/the-5-shares.htm http://www.wpp.com/wpp/marketing/branding/meet-lulu.htm?utm_medium=RSS By Landor. An interview from Campaign India with Landor's country director of India, Lulu Raghavan. 09 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/meet-lulu.htm http://www.wpp.com/wpp/marketing/branding/brandz-2011.htm?utm_medium=RSS By Millward Brown, Kantar. This year has seen the combined value of all brands in the Top 100 ranking rise by 64% since its launch in 2006 and up 17% since 2010; it is now worth a staggering $2.4 trillion. 09 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brandz-2011.htm http://www.wpp.com/wpp/marketing/consumerinsights/frandship.htm?utm_medium=RSS By TNS Research International. The ultimate goal for many brands is to achieve an emotional connection with a consumer. 05 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/frandship.htm http://www.wpp.com/wpp/marketing/digital/eu-privacy-directive-update.htm?utm_medium=RSS By Hannah Evershed, Mindshare. In May 2011 an EU Privacy Directive will be interpreted and enacted via local country legislation. The Directive's main ambition is to protect and inform consumers of their digital rights and how their data is being used to target them with advertising across digital devices. 05 May 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/eu-privacy-directive-update.htm http://www.wpp.com/wpp/marketing/media/brand-new-metrics.htm?utm_medium=RSS By G2. Mary Pocsik discusses guidelines for navigating the variety of new media choices now available. 28 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/media/brand-new-metrics.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/the-big-picture.htm?utm_medium=RSS By G2. According to Eric Pakurar, to build loyalty for your brand, you must find innovative ways to engage consumers at all touchpoints of the customer journey. 28 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/the-big-picture.htm http://www.wpp.com/wpp/marketing/advertising/transformers-more-than-just-advertising-as-usual.htm?utm_medium=RSS By Mindshare. Brands like Nike are transforming their advertising by mashing-up content and code in new innovative ways. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/transformers-more-than-just-advertising-as-usual.htm http://www.wpp.com/wpp/marketing/consumerinsights/in-store-advice-and-the-asian-shopper.htm?utm_medium=RSS By Grey Group Asia Pacific. The value of in-store advice is much more complex and has a multilayered element to how the information is absorbed by the Asian shopper. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/in-store-advice-and-the-asian-shopper.htm http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/the-rise-of-social-entrepreneurship.htm?utm_medium=RSS By Burson-Marsteller. A Certain Disenchantment with Charities is Leading to a Surge in Interest in Social Entrepreneurship. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/the-rise-of-social-entrepreneurship.htm http://www.wpp.com/wpp/marketing/digital/april-fools-as-product-testing-its-no-joke.htm?utm_medium=RSS By RTCRM. April Fool's jokes can easily go from clever marketing ploys to an integrated part of product testing and development. ThinkGeek is an online retailer known for their April Fool's jokes, and eventually bringing the most popular to market. Take a look at this year's jokes and see what the next trend in the geek-set might be. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/april-fools-as-product-testing-its-no-joke.htm http://www.wpp.com/wpp/marketing/marketing/quisma-display-advertising-retargeting.htm?utm_medium=RSS By QUISMA. To improve the conversion rate, QUISMA has developed a retargeting strategy with the clear objective to increase sales. The retargeting technology turns users into buying success rate. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/quisma-display-advertising-retargeting.htm http://www.wpp.com/wpp/marketing/marketing/retail-renegades.htm?utm_medium=RSS By G2. A White Paper discussing discuss retailers who break the mould in the quest to establish deeper shopper connections. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/retail-renegades.htm http://www.wpp.com/wpp/marketing/digital/digital-utility.htm?utm_medium=RSS By G2. Mike Dennelly discusses building brand commitment through digital marketing. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/digital-utility.htm http://www.wpp.com/wpp/marketing/branding/store-brands-vs-national-brands.htm?utm_medium=RSS By Landor. How technology flops can spawn the next generation of innovation. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/store-brands-vs-national-brands.htm http://www.wpp.com/wpp/marketing/marketing/failing-forward.htm?utm_medium=RSS By G2. In the future, store brands and national brands will need to work together for mutual success. 27 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/failing-forward.htm http://www.wpp.com/wpp/marketing/digital/twitter-lessssons-from-the-bronz-zoo-cobra-and-ryan-sssseacrest.htm?utm_medium=RSS By Kara Reinsel, RTCRM. The day that Ryan Seacrest's Twitter account was hijacked by a Cobra. 21 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitter-lessssons-from-the-bronz-zoo-cobra-and-ryan-sssseacrest.htm http://www.wpp.com/wpp/marketing/digital/coffee-scooters-and-strategy.htm?utm_medium=RSS By Sara Weiner, RTCRM. Convenience, expedience and service are common themes evident in Starbucks' strategy, ones that often set them apart from other retailers. 21 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/coffee-scooters-and-strategy.htm http://www.wpp.com/wpp/marketing/digital/revolution-2.0.htm?utm_medium=RSS By Burson-Marsteller. Social media has played a role in the sudden and rapid change that has recently swept across the Arab world. 21 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/revolution-2.0.htm http://www.wpp.com/wpp/marketing/digital/facebook-real-time-ads.htm?utm_medium=RSS By Mindshare. Beginning in March, Facebook has started testing "Real-Time" advertising with 1% of its user base. Users are immediately served relevant messages based what they post to their profiles. 21 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-real-time-ads.htm http://www.wpp.com/wpp/marketing/consumerinsights/they-are-not-just-shoppers-they-are-students.htm?utm_medium=RSS By Grey Group Asia Pacific. No matter what kind of a student you once were, you never stop being one, even when you grow up. It comes through in little ways and this is especially so, when you are out shopping. 21 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/they-are-not-just-shoppers-they-are-students.htm http://www.wpp.com/wpp/marketing/digital/smart-cities.htm?utm_medium=RSS By Burson-Marsteller. What will population centres look like in 20 years' time 19 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/smart-cities.htm http://www.wpp.com/wpp/marketing/marketing/the-death-and-rebirth-of-publishing.htm?utm_medium=RSS By Burson-Marsteller. The publishing industry is dead: True or False? 19 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/the-death-and-rebirth-of-publishing.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-promotion-needs-a-makeover.htm?utm_medium=RSS By Grey Group, Asia Pacific. The end is near for what we fondly know as 'the promotion'... well, not completely come to an end but like big hair, and 80s fashion, 'the promotion' needs a well-deserved update. 14 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-promotion-needs-a-makeover.htm http://www.wpp.com/wpp/marketing/digital/google-plus-1.htm?utm_medium=RSS By Mindshare. Whilst Google has dominated the world of digital marketing for most of its existence, in recent years many have argued that Facebook could overtake it. 12 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-plus-1.htm http://www.wpp.com/wpp/marketing/consumerinsights/gaming-as-a-tv-sport.htm?utm_medium=RSS By Steve Yi, Grey Group Korea. In Korea, gaming is a popular TV sport with dedicated channels, teams, leagues, superstar players, adoring female fans and multimedia branding opportunities that multinationals have so far largely ignored. 11 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/gaming-as-a-tv-sport.htm http://www.wpp.com/wpp/marketing/digital/i-am-playr.htm?utm_medium=RSS By Mindshare. Can gaming companies merge the lines between gaming and real life further? 08 Apr 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/i-am-playr.htm http://www.wpp.com/wpp/marketing/digital/new-york-times-metered-model.htm?utm_medium=RSS By Mindshare. The New York Times (NYTimes) model is a metered model designed to maximize reach for light readers while earning subscription fees from heavy, loyal users of the service. 29 Mar 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/new-york-times-metered-model.htm http://www.wpp.com/wpp/marketing/digital/mobile-life.htm?utm_medium=RSS By TNS. Mobile Life is an annual investigation from TNS designed to provide a deep understanding of today's global mobile device consumers and the future impact mobile will have on our digital landscape. 29 Mar 2011 15:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-life.htm http://www.wpp.com/wpp/marketing/digital/the-slow-demise-of-rss-feeds.htm?utm_medium=RSS By Kara Reinsel, RTCRM. RSS feeds were once considered a critical component of any Web 2.0 strategy, but in reality, RSS feeds never gained widespread use. They required the use of another technology, didn't fulfill the promise to make reading content easier and were quickly eclipsed by other technologies such as Facebook and Twitter. 28 Mar 2011 15:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-slow-demise-of-rss-feeds.htm http://www.wpp.com/wpp/marketing/digital/whatever-happened-to-livejournal.htm?utm_medium=RSS By Carlen Lea Lesser, RTCRM. LiveJournal.com was one of the original community and personal blogging platforms. It offered a place to connect with friends and meet people with similar interests. 25 Mar 2011 15:00:00 GMT http://www.wpp.com/wpp/marketing/digital/whatever-happened-to-livejournal.htm http://www.wpp.com/wpp/marketing/digital/the-apple-newton.htm?utm_medium=RSS By Michelle Fares, RTCRM. After the demise of the Apple Newston, key takeaways for other companies include incorporating usability into product design and creating marketing campaigns that adequately describe the product. 18 Mar 2011 15:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-apple-newton.htm http://www.wpp.com/wpp/marketing/digital/survival-of-the-fittest.htm?utm_medium=RSS By Rebecca Johnson, RTCRM. In the mid- to-late 1990s, Internet access and usage were rapidly spreading across the U.S., creating new opportunities for businesses to create innovative business models that met consumer needs and demands. 17 Mar 2011 15:00:00 GMT http://www.wpp.com/wpp/marketing/digital/survival-of-the-fittest.htm http://www.wpp.com/wpp/marketing/digital/the-rise-and-demise-of-pets-dot-com.htm?utm_medium=RSS By Greg Bulmash, RTCRM. Pets.com lived fast and died young. It was created in 1998, went public in 1999 and went out of business in 2000. At the time of its IPO, Pets.com seemed to have all the potential in the world, but it took almost no time for the company to fold alongside many other dot-com start-up firms. 17 Mar 2011 14:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-rise-and-demise-of-pets-dot-com.htm http://www.wpp.com/wpp/marketing/digital/lessons-from-aggressive-inline-skating.htm?utm_medium=RSS By Justin Kohut, RTCRM. The quick rise and even quicker fall of the aggressive inline skating movement sparks insight into how today's brands live and die by their ability to differentiate what they offer, unite behind a vision and bring that vision to life through a clear ambassador. 17 Mar 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/lessons-from-aggressive-inline-skating.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=074946125X?utm_medium=RSS By Erik Du Plessis. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. 16 Mar 2011 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=074946125X http://www.wpp.com/wpp/marketing/marketresearch/shaping-ideas-to-shape-the-future.htm?utm_medium=RSS By TNS Infratest. This year's study provides concrete recommendations for a successful, sustainable pathway into the future of ICT and media. 16 Mar 2011 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/shaping-ideas-to-shape-the-future.htm http://www.wpp.com/wpp/marketing/marketresearch/what-makes-for-successful-mobile-creative.htm?utm_medium=RSS By Paul Edwards, Dynamic Logic. What makes for successful mobile creative? Should advertisers and agencies seeking to advertise on mobile devices simply adopt the same creative approach they use for their online campaigns? 15 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/what-makes-for-successful-mobile-creative.htm http://www.wpp.com/wpp/marketing/digital/facebook-and-warner-brothers.htm?utm_medium=RSS By Mindshare. Last week Warner Bros Entertainment announced that it will begin renting and ultimately selling films through Facebook. The announcement is a first from a movie studio and marks a major new initiative by Facebook to further monetize its rapidly growing social network. 14 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-and-warner-brothers.htm http://www.wpp.com/wpp/marketing/digital/apple-google-subscription-models.htm?utm_medium=RSS By Mindshare. How Apple and Google are competing heavily to convince publishers that their platforms, user experiences, and advertising models are the most commercially viable propositions. 07 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/apple-google-subscription-models.htm http://www.wpp.com/wpp/marketing/digital/managing-real-time-customers.htm?utm_medium=RSS By Mindshare. In the age of Facebook, brands must now embrace the new reality of Managing Real-time Customers. 04 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/managing-real-time-customers.htm http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany-2011.htm?utm_medium=RSS By TNS Business Intelligence. This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries. 03 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany-2011.htm http://www.wpp.com/wpp/marketing/digital/think-as-a-bride-do-as-a-wedding-planner.htm?utm_medium=RSS By RTCRM. How detail-oriented brides and wedding planners approach weddings provides lessons for strategists in any industry. 01 Mar 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/think-as-a-bride-do-as-a-wedding-planner.htm http://www.wpp.com/wpp/marketing/digital/the-virtuous-circle.htm?utm_medium=RSS By GroupM Search. If everything must have a clearly-defined beginning to reach a natural conclusion, then surely something had to come first. 25 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-virtuous-circle.htm http://www.wpp.com/wpp/marketing/marketresearch/retailing-in-emergent-markets.htm?utm_medium=RSS By The Coca-Cola Retailing Research Council. This report may change the way you think about retailing in emergent markets. 25 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/retailing-in-emergent-markets.htm http://www.wpp.com/wpp/marketing/digital/gossip-girl.htm?utm_medium=RSS By RTCRM. The popular TV series Gossip Girl has debuted a Facebook game that smartly engages with its users. The game is a great example of how companies can encourage users to engage with the brand, by knowing their audience and delivering exactly what that audience wants. 25 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/gossip-girl.htm http://www.wpp.com/wpp/marketing/digital/lessons-from-bieber-fever.htm?utm_medium=RSS By RTCRM. Bieber Fever has struck. With hits like "Baby" and "Never Let You Go" the 16-year-old heartthrob has captured the gaze of preadolescent girls. 24 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/lessons-from-bieber-fever.htm http://www.wpp.com/wpp/marketing/digital/fan-engaging-approaches-to-youtube-copyright-infringements.htm?utm_medium=RSS By RTCRM. RTCRM looks at alternative strategies to handling copyright infringement that may be better suited to meeting viewer/fan needs. 23 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/fan-engaging-approaches-to-youtube-copyright-infringements.htm http://www.wpp.com/wpp/marketing/digital/microsoft-and-nokia.htm?utm_medium=RSS By Mindshare. Microsoft and Nokia announced a strategic alliance that will see the two companies come together to create a global ecosystem in the mobile space. 21 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/microsoft-and-nokia.htm http://www.wpp.com/wpp/marketing/digital/super-bowl-xlv.htm?utm_medium=RSS By Mindshare. Analysis of digital advertising tactics during the 2011 Super Bowl. 16 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/super-bowl-xlv.htm http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-2010.htm?utm_medium=RSS By Kantar Retail. Kantar Retail say that short-term volatility is up but most retailers are not predicting either rapid recovery or deceleration. 16 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-2010.htm http://www.wpp.com/wpp/marketing/digital/the-rise-of-mobile-social-networking.htm?utm_medium=RSS By Joule. Combining mobile and social enables marketers to reach consumers in new ways and new contexts - and calls for a new approach. 15 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-rise-of-mobile-social-networking.htm http://www.wpp.com/wpp/marketing/digital/facebook-brand-page-revamp.htm?utm_medium=RSS By Paul Armstrong, Mindshare. Facebook recently announced some major enhancements to its brand fan pages. 15 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-brand-page-revamp.htm http://www.wpp.com/wpp/marketing/consumerinsights/review-preview.htm?utm_medium=RSS By MEC. In today's communications world, it's easy to feel you're on shifting sands. The 'next big thing' changes by the day and it becomes increasingly challenging for brand owners to identify the best way to engage their consumers. 11 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/review-preview.htm http://www.wpp.com/wpp/marketing/branding/how-to-dominate-the-world.htm?utm_medium=RSS By Simon Silvester, Y&R. The first serious challenge to the global marketing orthodoxy of the last twenty years. 10 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/how-to-dominate-the-world.htm http://www.wpp.com/wpp/marketing/books/consumer-india.htm?utm_medium=RSS By Dheeraj Sinha, Bates 141. In Consumer India, Dheeraj Sinha weaves the narrative of a changing India through examples of Bollywood, our cultural conditioning, today's role models, our behavior as consumers, and the role of brands and marketing amidst all this. 08 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/books/consumer-india.htm http://www.wpp.com/wpp/marketing/digital/rise-of-mobile-instant-messaging.htm?utm_medium=RSS By RTCRM. Smartphone adoption and mobile applications are altering both how and why consumers stay connected through their mobile devices. 08 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/rise-of-mobile-instant-messaging.htm http://www.wpp.com/wpp/marketing/digital/search-engine-wars-go-public.htm?utm_medium=RSS By GroupM Search. Search advertising has always had a little 007 to it. Originally covered by Danny Sullivan at Search Engine Land, Google provided detailed records showing an orchestrated sting operation to prove Bing was copying its results. 04 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/search-engine-wars-go-public.htm http://www.wpp.com/wpp/marketing/digital/facebook-sponsored-links.htm?utm_medium=RSS By Mindshare. Facebook has launched its first major ad format in some time with the release of Sponsored Stories. 03 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-sponsored-links.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-tib.htm?utm_medium=RSS By TNS infratest, A Study on the Value and Benefits of the German National Library of Science and Technology. 02 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-tib.htm http://www.wpp.com/wpp/marketing/branding/brand-architecture.htm?utm_medium=RSS By Martin Bishop, Landor. Despite its continuing popularity, M&A has a terrible track record. Reviews find that the chance of an acquisition increasing shareholder value is no better than a flip of the coin. A solid brand architecture plan can greatly improve these odds. 01 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-architecture.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-2011-tgi-product-book.htm?utm_medium=RSS By Global TGI. Welcome to this free publication of extracts from TGI's immense database of product usage information from around the world. 01 Feb 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-2011-tgi-product-book.htm http://www.wpp.com/wpp/marketing/consumerinsights/the-fun-of-shopping.htm?utm_medium=RSS By Grey Group Asia Pacific. Australians are lagging behind the rest of Asia Pacific when it comes to their enjoyment of shopping. Here's how to fix it. 31 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/the-fun-of-shopping.htm http://www.wpp.com/wpp/marketing/digital/the-year-of-specialized-social-networks.htm?utm_medium=RSS By RTCRM. Watch for growing popularity of smaller social networks organized around a specific topic or interest in 2011. 25 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-year-of-specialized-social-networks.htm http://www.wpp.com/wpp/marketing/digital/the-impact-of-apps.htm?utm_medium=RSS By RTCRM. With the advent of Chrome apps and the blurring of lines between browser-based, mobile and desktop software, what will the impact be on consumers' expectations of any Internet experience? 24 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-impact-of-apps.htm? http://www.wpp.com/wpp/marketing/publicrelations/data-visualisation.htm?utm_medium=RSS By Burson-Marsteller. Regardless of the medium, PR professionals are still essentially in the business of creating compelling ways in which to get their client's message across. 24 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/data-visualisation.htm? http://www.wpp.com/wpp/marketing/onscreen.htm?v=91?utm_medium=RSS By Reuters Insider. Ogilvy CEO Miles Young speaks with Reuters Insider about the US-China state visit, China's soft power and the Made in China label, and social media in China. 24 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/onscreen.htm?v=91 http://www.wpp.com/wpp/marketing/onscreen.htm?v=90?utm_medium=RSS By London Business School. WPP CEO Martin Sorrell shares personal insights into what motivates him. 24 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/onscreen.htm?v=90 http://www.wpp.com/wpp/marketing/digital/digital-etiquette-matters.htm?utm_medium=RSS By RTCRM. Although technology has made it possible to be connected 24/7, it has changed how people interact with one another and not always for the better; digital etiquette has moved to the back burner. 20 Jan 2011 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/digital-etiquette-matters.htm http://www.wpp.com/wpp/marketing/publicrelations/food-security.htm?utm_medium=RSS By Burson-Marsteller. Close to a billion people in the world are hungry and there is growing poverty, unemployment, and displacement in the rural sector. 20 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/food-security.htm http://www.wpp.com/wpp/marketing/publicrelations/the-power-of-one.htm?utm_medium=RSS By Burson-Marsteller. In recent years, we have seen a concurrent rise in lone communication due to social network, freemale, social-economics and life styles choices. 19 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/the-power-of-one.htm http://www.wpp.com/wpp/marketing/publicrelations/gamification.htm?utm_medium=RSS By Burson-Marsteller. Gamification is the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. 19 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/gamification.htm http://www.wpp.com/wpp/marketing/branding/landors-2011-trends-forecast.htm?utm_medium=RSS By Landor. In spite of a sobered financial consciousness, people are ready to be surprised and delighted again - not by the flashy or the fancy, but by authentic brand stories and personal connections. 19 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/landors-2011-trends-forecast.htm http://www.wpp.com/wpp/marketing/digital/google-goggles.htm?utm_medium=RSS By Mindshare. Google has released a faster and smarter version of their Goggles application this week. Goggles version 1.3 is now available for download on Android as well as iPhones. 18 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-goggles.htm http://www.wpp.com/wpp/marketing/consumerinsights/discover-bric.htm?utm_medium=RSS By TNS. It appears that the four BRIC markets are going to become even stronger players on the world stage... and they are beginning to flex their muscle. 10 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/discover-bric.htm http://www.wpp.com/wpp/marketing/branding/the-top-50-most-valuable-chinese-brands.htm?utm_medium=RSS By BrandZ. The potential of China as a market has attracted attention from brand managers in all industries around the world. 04 Jan 2011 16:00:00 GMT http://www.wpp.com/wpp/marketing/branding/the-top-50-most-valuable-chinese-brands.htm http://www.wpp.com/wpp/marketing/digital/black-friday-and-twitter.htm?utm_medium=RSS By Kara Reinsel, RTCRM. As more companies explore ways to exploit the revenue potential of Twitter, retailers?use of Twitter on Black Friday offers valuable examples of what can work. 22 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/black-friday-and-twitter.htm http://www.wpp.com/wpp/marketing/consumerinsights/eyes-eide-open-2.0.htm?utm_medium=RSS By Ogilvy & Mather and @Communispace. New research from Ogilvy & Mather and Communispace reveals extreme new consumer shopping behavior and spending priorities. 22 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/eyes-eide-open-2.0.htm http://www.wpp.com/wpp/marketing/digital/mobile-gift-cards.htm?utm_medium=RSS By Michelle Fares, RTCRM. Retailers are using digital technology to create mobile gift cards, and allowing the recipients to personalize their cards and keep track of them on their cell phones. 21 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-gift-cards.htm http://www.wpp.com/wpp/marketing/digital/the-smartphone-holiday-shoppers-crutch.htm?utm_medium=RSS By Greg Bulmash, RTCRM. Smartphone ownership is quickly becoming the norm for American consumers. The devices can efficiently accommodate thousands of personal needs, one of which is to assist in and augment the traditional shopping experience. 21 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-smartphone-holiday-shoppers-crutch.htm http://www.wpp.com/wpp/marketing/digital/safe-travels.htm?utm_medium=RSS By Sara Weiner, RTCRM. Updating your status has become a routine method of letting your friends and family know the play-by-play moments in your daily life. Posting your travel whereabouts can you leave you vulnerable to theft - not to mention annoy people who had less enjoyable holidays. 17 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/safe-travels.htm http://www.wpp.com/wpp/marketing/digital/google-and-groupon.htm?utm_medium=RSS By Mindshare. The Internet has been buzzing over speculation that Google is about to buy Groupon, a web site that specializes in ?ocial-buying?and online coupons. 16 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-and-groupon.htm http://www.wpp.com/wpp/marketing/digital/meta-men.htm?utm_medium=RSS By Norm Johnston, Mindshare. Within a few short years we have gone from Mad Men to Revenge of the Nerds. Welcome to the age of Meta Men and Women. 15 Dec 2010 16:00:00 GMT http://www.wpp.com/wpp/marketing/digital/meta-men.htm http://www.wpp.com/wpp/marketing/advertising/10-Trends-for-2011.htm?utm_medium=RSS By JWT. JWT's 10 Trends for 2011 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. 13 Dec 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/10-Trends-for-2011.htm http://www.wpp.com/wpp/marketing/digital/paperless-post.htm?utm_medium=RSS By Sara Weiner, RTCRM. A leader in high-end digital stationery has set the groundwork for online communication, offering a modern alternative to traditional mail. 01 Dec 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/paperless-post.htm http://www.wpp.com/wpp/marketing/digital/google-video-extension-ads.htm?utm_medium=RSS By Mindshare. Google's Video Extensions proposes a new level of user engagement and branding opportunities for advertisers. 01 Dec 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-video-extension-ads.htm http://www.wpp.com/wpp/marketing/hottopics/china/many-faces-of-the-real-china.htm?utm_medium=RSS By Kunal Sinha with Mickey Chak, Ogilvy & Mather Shanghai and Beijing. The study uncovers the reality beneath seven false perceptions about China, one of which is the extraordinary diversity of Chinese people and culture. 01 Dec 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/many-faces-of-the-real-china.htm http://www.wpp.com/wpp/marketing/digital/creating-a-social-media-strategy.htm?utm_medium=RSS By Kara Reinsel, RTCRM. For many companies, non-profits and government agencies, engaging in social media has gone from a nice-to-have to a must-have. 25 Nov 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/creating-a-social-media-strategy.htm http://www.wpp.com/wpp/marketing/digital/connecting-the-physical-and-digital-worlds.htm?utm_medium=RSS By Mindshare. QR codes and the image recognition technology in general provide enormous opportunity for brands to engage with consumers. 23 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/connecting-the-physical-and-digital-worlds.htm http://www.wpp.com/wpp/marketing/digital/check-ins-deals-and-mobile-oh-my.htm?utm_medium=RSS By RTCRM. The battle has begun between Facebook and all the other check-in/deal websites and services. 18 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/check-ins-deals-and-mobile-oh-my.htm http://www.wpp.com/wpp/marketing/publicrelations/corporate-purpose-impact-2010.htm?utm_medium=RSS By Burson-Marsteller. Purpose is part of a company's DNA; it is the reason for that company's existence. 16 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/corporate-purpose-impact-2010.htm http://www.wpp.com/wpp/marketing/digital/bing-rewards-program.htm?utm_medium=RSS By Michelle Fares. The Bing Rewards Program illustrates the fact that companies must consider value and motivations when creating a loyalty program that requires a significant behavior change. 16 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/bing-rewards-program.htm http://www.wpp.com/wpp/marketing/digital/socialize-the-enterprise.htm?utm_medium=RSS By John Bell. Ogilvy & Mather. Why every company needs to have a comprehensive social media strategy. 16 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/socialize-the-enterprise.htm http://www.wpp.com/wpp/marketing/atticus/?utm_medium=RSS Open exclusively to professionals working in WPP companies worldwide, WPP's Atticus Awards honour original thinking in communications. The Atticus Awards seek out the think piece, the overview, the argument, the universal truth, the trend: on topical subjects of relevance to marketers everywhere. 15 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/atticus/ http://www.wpp.com/wpp/marketing/digital/the-trading-intelligence-quarterly-issue-2.htm?utm_medium=RSS By eCommera. Read the second edition of eCommera's The Trading Intelligence Quarterly to discover how UK ecommerce directors are measuring online profitability and get answers to the critical question - How can we make money online? 10 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-trading-intelligence-quarterly-issue-2.htm http://www.wpp.com/wpp/marketing/digital/twitters-in-stream-ads.htm?utm_medium=RSS By Mindshare: Last week Twitter took yet another step in its gradual path to monetization with the announcement of its new "in-stream" advertising units. 09 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitters-in-stream-ads.htm http://www.wpp.com/wpp/marketing/books/spend-shift.htm?utm_medium=RSS By John Gerzema and Michael D'Antonio, Y and R. In this book, consumer expert John Gerzema and Pulitzer Prize winning writer Michael D'Antonio point to a revolution in consumer values that will remake the consumer marketplace and revitalize the economy. 09 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/books/spend-shift.htm http://www.wpp.com/wpp/marketing/branding/elevating-the-guest-experience.htm?utm_medium=RSS By Lulu Raghavan, Landor Associates. Whether you're a housekeeping manager or a sous-chef, a head of sales or a concierge, seize the opportunity to make a difference to your brand. 05 Nov 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/elevating-the-guest-experience.htm http://www.wpp.com/wpp/marketing/branding/breakaway-brands-of-2010.htm?utm_medium=RSS By Hayes Roth, Landor. The latest findings from Landor's Breakaway Brands study. 28 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/breakaway-brands-of-2010.htm http://www.wpp.com/wpp/marketing/branding/one-playful-idea.htm?utm_medium=RSS By John Matthews, Landor. Magazine article by John Matthews on the potential for playful brands. 28 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/one-playful-idea.htm http://www.wpp.com/wpp/marketing/branding/a-model-for-trust.htm?utm_medium=RSS By John Seifert, Ogilvy. Connecting and engaging with consumers in a believable way is key to building a successful brand. 27 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/branding/a-model-for-trust.htm http://www.wpp.com/wpp/marketing/digital/microsoft-windows-phone-7.htm?utm_medium=RSS By Mindshare. Microsoft recently launched its marketing campaign for its new Windows Phone 7 Operating System (OS). The Phone 7 represents Microsoft's latest venture into mobile after some very public stumbles, e.g. the Kin. 26 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/microsoft-windows-phone-7.htm http://www.wpp.com/wpp/marketing/digital/dipping-your-toes-into-qr-code-waters.htm?utm_medium=RSS Brands and marketers must be strategic in their implementation and usage of this emerging technology, because if QR codes are misused in infancy they are at risk for becoming irrelevant. 25 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/dipping-your-toes-into-qr-code-waters.htm http://www.wpp.com/wpp/marketing/digital/implications-of-new-twitter-design.htm?utm_medium=RSS Twitter has redesigned its interface to provide a better user experience. While the user experience may be improved, the branding options for those who have customized their backgrounds have been limited. 21 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/implications-of-new-twitter-design.htm http://www.wpp.com/wpp/marketing/digital/ping-great-potential-great-hurdles.htm?utm_medium=RSS Ping, a new social network by Apple devoted to music and integrated into iTunes 10. The article discusses it's foundation and potential for effective social networking. 21 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/ping-great-potential-great-hurdles.htm http://www.wpp.com/wpp/marketing/consumerinsights/asian-shoppers-by-country-psychographics.htm?utm_medium=RSS By Steve Yi. Steve Yi discusses psycographic segmentation and the variety of 'labels' used to describe these groups. 19 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/asian-shoppers-by-country-psychographics.htm http://www.wpp.com/wpp/marketing/consumerinsights/engaging-the-smart-asian-shoppers.htm?utm_medium=RSS By Bindu Sethi. Grey and G2's retail study covering eight key markets in Asia. A mixture of interviews and shop-along trips were conducted to unveil the considerations of shoppers. 18 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/engaging-the-smart-asian-shoppers.htm http://www.wpp.com/wpp/marketing/publicrelations/death-2.0.htm?utm_medium=RSS By Burson-Marsteller. Given the amount of information we now share online, Burson-Marsteller provides some insight to our digital legacy. 12 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/death-2.0.htm http://www.wpp.com/wpp/marketing/marketresearch/gems-emerging-markets-newsletter.htm?utm_medium=RSS By TNS. Welcome to TNS' second issue of GEMs - our Rapid Growth & Emerging Markets newsletter. According to the HSBC report on the state of the global economy, rapid growth and emerging markets are the only cause for cheer amid a generally gloomy outlook. 12 Oct 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/gems-emerging-markets-newsletter.htm http://www.wpp.com/wpp/marketing/digital/best-practices-in-digital-production.htm?utm_medium=RSS By Deliver. Our goal in this white paper is to outline the best practices utilized by the leading digital marketers. These best practices utilize people, process, and technology to ensure consistent, high-quality digital marketing output while minimizing effort, cost, and time to market. 27 Sep 2010 17:00:00 GMT http://www.wpp.com/wpp/marketing/digital/best-practices-in-digital-production.htm http://itunes.apple.com/us/app/wpped-cream-2010/id393325090?mt=8?utm_medium=RSS Download the WPPED CREAM 2010 iPad app: a showcase of the creme de la creme of client work from WPP companies around the world and in all disciplines - advertising, design & branding, digital, consumer insight, media, direct, PR and 360 - as judged by the Group's top professionals. 27 Sep 2010 15:00:00 GMT http://itunes.apple.com/us/app/wpped-cream-2010/id393325090?mt=8 http://www.wpp.com/wpp/press/mobile.htm?utm_medium=RSS WPP Mobile (m.wpp.com) gives you access to a wide range of really useful WPP stuff, from the latest share price and recent press releases to the fully searchable directory of Group companies where you can find people and offices and, with one click, call or email them. 27 Sep 2010 15:00:00 GMT http://www.wpp.com/wpp/press/mobile.htm http://www.wpp.com/wppedcream/2010/index.html?utm_medium=RSS The 2010 WPPED Cream Awards recognise the very best work produced by WPP companies worldwide in all disciplines across eight categories. 24 Sep 2010 15:00:00 GMT http://www.wpp.com/wppedcream/2010/index.html http://www.wpp.com/wpp/marketing/digital/yahoo-and-microsoft-search-alliance.htm?utm_medium=RSS By GroupM Search. GroupM Search explores the implications of the Search Alliance and help advertisers prepare for and minimize the impact of unknown variables once the transition of Bing powering Yahoo's search results begins. 24 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/yahoo-and-microsoft-search-alliance.htm http://www.wpp.com/wpp/marketing/digital/using-social-media-to-redirect-the-conversation.htm?utm_medium=RSS By Michelle Fares, RTCRM. Whether they are responding to customer service inquiries online or posting lifestyle content for customers, companies are using social media sites to improve their overall image and add value to customers' lives. 23 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/using-social-media-to-redirect-the-conversation.htm http://www.wpp.com/wpp/marketing/digital/new-twitter-interface.htm?utm_medium=RSS By Mindshare. Twitter has upped the stakes in the ever-evolving online competitive landscape by redesigning its homepage. 23 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/new-twitter-interface.htm http://www.wpp.com/wpp/marketing/digital/building-a-following-for-your-nonprofit-facebook.htm?utm_medium=RSS By Sara Weiner. Facebook is one way for nonprofits that develop a consistent following and support system from the public. 22 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/building-a-following-for-your-nonprofit-facebook.htm http://www.wpp.com/wpp/marketing/digital/google-instant.htm?utm_medium=RSS By Mindshare. Google's quest to help consumers find things faster and serve them relevant information has stepped up a gear with the introduction of "Google Instant". 14 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/google-instant.htm http://www.wpp.com/wpp/marketing/advertising/emotion-in-advertising.htm?utm_medium=RSS By Nigel Hollis. Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important. 10 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/emotion-in-advertising.htm http://www.wpp.com/wpp/marketing/digital/apple-ping-itunes-gets-social.htm?utm_medium=RSS By Mindshare. The launch of Ping, Apple's addition to its new iTunes software, brings social networking functions to its well-established music and entertainment store. 10 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/apple-ping-itunes-gets-social.htm http://www.wpp.com/wpp/marketing/digital/facebook-places.htm?utm_medium=RSS What are location-based-services (LBS)? Broadly, they're mobile apps that let you share where you are and where you've been with your social web. 07 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/facebook-places.htm http://www.wpp.com/wpp/marketing/marketing/using-direct-marketing-to-build-brand-values.htm?utm_medium=RSS By Millward Brown. This Knowledge Point looks at the effects, both positive and negative, of large-scale direct marketing. 06 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/using-direct-marketing-to-build-brand-values.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/shopping-interaction.htm?utm_medium=RSS Marketers want people to get closer to their brands, but retailers have always owned the direct relationship with shoppers. Retailers diligently research shopper needs, motivations, and behaviors to find ways to improve the experiences of people visiting their stores, but they do this more for their own benefit than for any individual brand. 03 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/shopping-interaction.htm http://www.wpp.com/wpp/marketing/hottopics/china/orientation-china-guidebook.htm?utm_medium=RSS Kunal Sinha looks at how to succeed in a large, rapidily changing, growing and diverse Chinese market. 02 Sep 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/orientation-china-guidebook.htm http://www.wpp.com/wpp/marketing/hottopics/china/chinas-creative-genius-shenan-chuang.htm?utm_medium=RSS Chinese creativity and interview with Shenan Chuang, CEO of Ogilvy & Mather Greater China, about how she practices creative leadership 25 Aug 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/chinas-creative-genius-shenan-chuang.htm http://www.wpp.com/wpp/marketing/marketing/muslim-futurism-and-islamic-branding.htm?utm_medium=RSS Speech by Miles Young at the Inaugural Oxford Global Islamic Branding and Marketing Forum. 09 Aug 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/muslim-futurism-and-islamic-branding.htm http://www.wpp.com/wpp/marketing/consumerinsights/our-top-ten-thinkers-for-researchers.htm?utm_medium=RSS Who are the leading thinkers currently inspiring researchers? Here is Kantar's list. 09 Jul 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/our-top-ten-thinkers-for-researchers.htm http://www.wpp.com/wpp/marketing/consumerinsights/supermarket-of-the-future.htm?utm_medium=RSS Fitch forecasts how changing consumer needs will shape tomorrow's supermarkets. 09 Jul 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/supermarket-of-the-future.htm http://www.wpp.com/wpp/marketing/branding/big-brands-can-be-personal.htm?utm_medium=RSS Peter Knapp of Landor on how brands can re-discover the personal touch. 08 Jul 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/big-brands-can-be-personal.htm http://www.wpp.com/wpp/marketing/digital/maximising-brand-lift.htm?utm_medium=RSS VideoEgg study with comScore to determine the interplay of Ad Units, Engagement and Environment. 08 Jul 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/maximising-brand-lift.htm http://www.wpp.com/wpp/marketing/digital/twitter-ads.htm?utm_medium=RSS This Mindshare Point of View looks at the new Promoted Tweets product from Twitter. 08 Jul 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/twitter-ads.htm http://www.wpp.com/wpp/marketing/books/custom-surveys-within-your-budget.htm?utm_medium=RSS This book acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. 29 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/custom-surveys-within-your-budget.htm http://www.wpp.com/wpp/marketing/awards/cannes-lions-awards-2010.htm?utm_medium=RSS With a record haul of 177 Lions, the Cannes awards tally shows WPP edging closer to pole position, says worldwide creative head John O'Keeffe. 29 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/cannes-lions-awards-2010.htm http://www.wpp.com/wpp/marketing/consumerinsights/top-20-brands-2010.htm?utm_medium=RSS By Kantar Retail. A new report by Kantar Retail examining the world's leading retailers based on the valuation of their brands. 29 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/top-20-brands-2010.htm http://www.wpp.com/wpp/marketing/digital/the-trading-intelligence-quarterly.htm?utm_medium=RSS By eCommera. Ecommerce is of critical importance to retailers and brand owners, yet we see many organisations failing to take it seriously and grasping the opportunity it represents. We hope to offer you insights and advice that help provoke your thinking on how to make your ecommerce more successful. 22 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-trading-intelligence-quarterly.htm http://www.wpp.com/wpp/marketing/awards/cannes-lions-2010.htm?utm_medium=RSS The days of simply showing up at Cannes to watch some commercials and shoot the breeze are over. This year, a number of WPP companies are hosting and participating in many of the key events at the festival, helping to turn Cannes into a serious exploration of ideas as well as a creative and communications showcase. 21 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/cannes-lions-2010.htm http://www.wpp.com/wpp/marketing/branding/soverign-brands-survey-2010.htm?utm_medium=RSS By Hill & Knowlton, Penn Schoen Berland. Welcome to the inaugural Sovereign Brands Survey 2010, a global study into the attitudes of national elites towards sovereign wealth funds (SWFs) and their countries of origin. 15 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/soverign-brands-survey-2010.htm http://www.wpp.com/wpp/marketing/digital/loyalists-and-tourists.htm?utm_medium=RSS By GroupM. A recent GroupMphasis advocated newspapers should build pay-walls to protect their premium content, as giving it away generates no 'circulation' income and casualises the audience, which undermines advertising value. 09 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/loyalists-and-tourists.htm http://www.wpp.com/wpp/marketing/marketing/neuroscience-a-new-perspective.htm?utm_medium=RSS By Graham Page. The merits of neuroscience-based techniques continue to spark debate. New papers and articles persist in asserting that scientists' increased understanding of the brain will change marketing and the way we measure its results. 08 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/neuroscience-a-new-perspective.htm http://www.wpp.com/wpp/marketing/advertising/why-life-is-looking-up-in-brazil.htm?utm_medium=RSS By Andrew Downie. Y&R CEO Roberto Justus, a TV star, socialite and published author - as well as being boss of his country's biggest ad agency, tells Andrew Downie that the time has come at last for Brazil to fulfill its potential. 07 Jun 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/why-life-is-looking-up-in-brazil.htm http://www.wpp.com/wpp/marketing/marketresearch/international-delphi-study.html?utm_medium=RSS By TNS Infratest. The objective of the the study is to support and stimulate discussions about the significance and future development of information and communication technologies (ICT) and media. 24 May 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/international-delphi-study.html http://www.wpp.com/wpp/marketing/books/big-book-of-marketing.html?utm_medium=RSS Edited by Anthony G. Bennett. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. 24 May 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/big-book-of-marketing.html http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/from-greenwash-to-great.htm?utm_medium=RSS By OgilvyEarth. Greenwash, it seems, has reached epidemic proportions. 05 May 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/from-greenwash-to-great.htm http://www.wpp.com/wpp/marketing/branding/branding-pitfalls.html?utm_medium=RSS By Sara Tang. The failure rate of mergers and acquisitions globally is high. One of the chief reasons for failure often cited by companies who have undergone this change is that financial and legal matters take precedence over the brand and customer during the integration process. 04 May 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/branding-pitfalls.html http://blogs.hillandknowlton.com/ampersand/predicting-the-perfect-storm/?utm_medium=RSS How can you tell when a situation will turn into a full blown crisis? This blog has the answer. 28 Apr 2010 12:00:00 GMT http://blogs.hillandknowlton.com/ampersand/predicting-the-perfect-storm/ http://www.wpp.com/wpp/marketing/branding/brandz-2010.html?utm_medium=RSS By Millward Brown Optimor. Tech triumphs in annual BrandZ Top 100 Most Valuable Global Brands. 27 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brandz-2010.html http://www.wpp.com/wpp/marketing/books/go-logo.html?utm_medium=RSS By Mac Cato. Go Logo! provides both creatives and brand custodians a diagnostic anaylsis of, and a guideline to, the 12 prerequisties for establishing a brand's emotional benchmarks. 22 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/go-logo.html http://www.wpp.com/wpp/marketing/hottopics/china/changing-chinese-mothers.htm?utm_medium=RSS By Ogilvy & Mather. Ogilvy study reveals the diversity of modern Chinese mothers. 13 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/changing-chinese-mothers.htm http://www.wpp.com/wpp/marketing/hottopics/china/2010-change-snapshot.htm?utm_medium=RSS By Bates 141. According to the report, in the streets of Asia, the key operating word for 2010 is ?ullishness?- Asian countries have come out of the global recession faster and stronger than anyone would have expected. 13 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/2010-change-snapshot.htm http://www.wpp.com/wpp/marketing/design/eight-principles-of-design.htm?utm_medium=RSS By Mike Staniford, Nichola Dearn. Published by Landor Sydney as a booklet, this piece outlines some design fundamentals. 08 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/eight-principles-of-design.htm http://www.wpp.com/wpp/marketing/design/crowd-control.htm?utm_medium=RSS By Ben Chandler, Nick Foley. How marketers can empower consumers to influence the identity of their brands. 08 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/crowd-control.htm http://www.wpp.com/wpp/marketing/design/citizenship-branding.htm?utm_medium=RSS By Scott Osman. Why aligning your brand with social and environmental practices creates a virtuous circle. 08 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/citizenship-branding.htm http://www.wpp.com/wpp/marketing/design/colour-strategy.htm?utm_medium=RSS By Jack Bredenfoerder. Landor's design director offers his tips on the color trends for 2010. 08 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/colour-strategy.htm http://www.wpp.com/wpp/marketing/digital/digital-tribes.htm?utm_medium=RSS By GroupM. The first-ever segmentation of China's ?igital consumers', grouping netizens into seven online tribes. 07 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/digital-tribes.htm http://www.wpp.com/wpp/marketing/consumerinsights/strategies-for-a-new-consumer-age.htm?utm_medium=RSS By MEC. MEC asked experts from inside and outside WPP to comment on how the financial crisis and other global forces will shape future consumer behaviour. 07 Apr 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/strategies-for-a-new-consumer-age.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/the-new-consumer-behavior-paradigm.html?utm_medium=RSS By Kantar Retail and PricewaterhouseCoopers, LLP. As a result of the shifts in shopping behavior emerging from this recession, shoppers will take a more thoughtful approach to buying, leaning toward more pragmatic and practical purchases vs. rampant deal-seeking behaviors. 23 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/the-new-consumer-behavior-paradigm.html http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany.html?utm_medium=RSS By TNS Business Intelligence. This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries. 16 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany.html http://www.wpp.com/wpp/marketing/hottopics/downturn/the-recession-handbook.html?utm_medium=RSS By JWT. In our fourth AnxietyIndex Quarterly, we highlight key brand lessons from the Great Recession (accompanied by examples), which we believe will hold up in recessions to come. 12 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/the-recession-handbook.html http://www.wpp.com/wpp/marketing/branding/customer-satisfaction.htm?utm_medium=RSS By Millward Brown. While customer satisfaction is a critical component of brand equity, companies often underdeliver on service. To improve the service element can be costly; often it requires the substantial reorganization of a business. 11 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/customer-satisfaction.htm http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm?utm_medium=RSS JWT's "10 Trends for 2010" looks at the trends for the coming year. 22 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm http://www.wpp.com/wpp/marketing/design/blue-is-the-new-green.htm?utm_medium=RSS Landor Design Director Jack Bredenfoerder answers questions about changing trends in color. 22 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/design/blue-is-the-new-green.htm http://www.wpp.com/wpp/marketing/digital/five-simple-steps-to-twitter-success.htm?utm_medium=RSS Article by Hill & Knowlton's Niall Cook on how companies can put Twitter to use. 18 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/digital/five-simple-steps-to-twitter-success.htm http://www.wpp.com/wpp/marketing/design/nice-package.htm?utm_medium=RSS Landor's Design Director Ben Chandler on what makes a great piece of packaging 17 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/design/nice-package.html http://www.wpp.com/wpp/marketing/relationshipmarketing/clearing-the-segmentation-hurdles.htm?utm_medium=RSS Effective, cost-efficient segmentation is the holy grail of email marketing. By Gretchen Scheiman. 17 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/clearing-the-segmentation-hurdles.html http://www.wpp.com/wpp/marketing/hottopics/china/generation-china.htm?utm_medium=RSS With China on the road to economic recovery the world's third largest economy looks poised for growth and increased brand investment. However segmentation is always an issue with marketers entering and seeking to grow share on the continent. The size of the territory and its population makes it crude and simplistic to target everyone. 17 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/generation-china.htm http://www.wpp.com/wpp/marketing/advertising/the-advertisers-india.htm?utm_medium=RSS As the focus of global business shifts firmly to the BRIC economies, marketers and advertisers face an increasing need to understand the marketing environments in those countries. What brands do their consumers desire? What advertising resonates within their borders? 16 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/the-advertisers-india.htm http://www.wpp.com/wpp/marketing/digital/mobile-mania.htm?utm_medium=RSS Always on. Always with you. Always connected. The world is changing as the cellphone becomes the computer. 15 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-mania.htm http://www.wpp.com/wpp/marketing/advertising/anxietyindex-quarterly.htm?utm_medium=RSS During periods of heightened consumer anxiety, brands need real-time data that can help them navigate a rapidly changing landscape. 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/anxietyindex-quarterly.htm http://www.wpp.com/wpp/marketing/consumerinsights/luring-asian-shoppers.htm?utm_medium=RSS This report gives insights into how shoppers relate to brands and what is influencing their behaviour in-store. 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/luring-asian-shoppers.htm http://www.wpp.com/wpp/marketing/digital/foursquare.htm?utm_medium=RSS Foursquare, a location based social networking service, it makes use of a number of the technological and cultural shifts of the last few years. 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/foursquare.htm http://www.wpp.com/wpp/marketing/digital/estimating-internet-traffic.htm?utm_medium=RSS A study on behalf of NIXI to measure Internet traffic on its existing nodes and plan for future exchanges. 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/estimating-internet-traffic.htm http://www.wpp.com/wpp/marketing/onscreen.htm?utm_medium=RSS Views, opinions and verdicts: watch WPP's professionals - past and present - on industry issues and hot topics. 02 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/onscreen.htm http://www.wpp.com/wpp/marketing/books/the-future-of-marketing.html The Future of Marketing is a collection of commentaries from 50 CEOs of some of the world's most successful businesses - who were asked to answer one simple question: What role do you see marketing playing in the future success of your company? 21 Jan 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-future-of-marketing.html http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0749457023 Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. 13 Jan 2010 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0749457023 http://www.wpp.com/wpp/marketing/branding/brand-building-in-africa-in-2010.htm For marketers, 2010 is the optimal time to approach the new Africa. However, this is easier said than done, especially without readily available information on the opportunities and hurdles that may be encountered. The early railway pioneers who struck out into Kenya's uncharted territory often ended up inside a lion, and as a global marketer you put your brand at risk of a similar fate if you enter this immensely complex and fragmented region without a guide. 06 Jan 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-building-in-africa-in-2010.htm http://www.wpp.com/wpp/marketing/branding/landors-2010-trends-forecast.htm Even if 2010 ushers the flush times back in, our back-to-basics values are likely to stick around. So what trends can we expect next year? And what do these mean for brands? Our experts make some predictions. 16 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/landors-2010-trends-forecast.htm http://www.wpp.com/wpp/marketing/advertising/how-do-I-maximize-my-print-budget.htm Magazine advertising can work more cost effectively than TV, and using magazines in the media mix can lead to a media-multiplier effect. 09 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/how-do-I-maximize-my-print-budget.htm http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-the-way-forward.htm As 2010 approaches, one word springs to mind as more important than any other: ?orward.?The work in 2010 will be to ride the fragments of economic recovery in the scaled markets of the US, Europe, and Asia while capitalizing on resurgent growth in places like China. As this edition of Breakthrough Insights addresses, finding this growth will require new approaches - not repeats or optimizations of our old strategies. 08 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-the-way-forward.htm http://www.wpp.com/wpp/marketing/marketing/think-french.htm?utm_medium=RSS By Simon Silvester. French marketing is very different to American marketing - but it is often more effective. In the cut-throat world of the 21st Century, every marketer needs to understand it. 04 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/think-french.htm http://www.wpp.com/wpp/marketing/media/the-2009-tgi-book-product.htm?utm_medium=RSS Free publication of extracts from TGI's immense database of product usage information from around the world. 11 Nov 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-2009-tgi-book-product.htm http://www.wpp.com/wpp/marketing/advertising/online-display.htm?utm_medium=RSS As it has matured, we have learned that online advertising can improve awareness and brand perceptions. For a medium where frequency levels can be capped, it is worth noting that the first exposure is the most effective, so aiming for reach among your target is a useful objective to set. Improvements on most key brand measures tend to stabilize after around four exposures. 11 Nov 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/online-display.htm http://wpp.com/wpp/marketing/branding/the-keys-to-brand-success.htm?utm_medium=RSS The relationships between brands and consumers are the end result of all the experiences that consumers have with brands through direct contact, marketing communication, news, or publicity. 21 Oct 2009 12:00:00 GMT http://wpp.com/wpp/marketing/branding/the-keys-to-brand-success.htm http://www.wpp.com/wpp/marketing/consumerinsights/work-in-progress-ihealth.htm?utm_medium=RSS Health 3.0 represents the convergence of content, community and commerce - it's a fully interactive experience, with consumers and doctors collecting and trading information, and brands and businesses clamoring on board. 14 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/work-in-progress-ihealth.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/what-hope-fueled-markets-can-teach-brands.htm?utm_medium=RSS JWT provides real-time data to help brands navigate a rapidly changing landscape by providing tools to help brands succeed 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/what-hope-fueled-markets-can-teach-brands.htm http://www.wpp.com/wpp/marketing/marketing/the-small-movement.htm?utm_medium=RSS Everything is getting smaller, from homes to cars to technology to packaged goods. This trend is being fueled by a recession that's forcing people to live with less but is also an outgrowth of the environmental movement. 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/the-small-movement.htm http://www.wpp.com/wpp/marketing/media/planning-by-numbers.htm?utm_medium=RSS Millward Brown discusses what constitutes the optimal media plan 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/planning-by-numbers.htm http://www.wpp.com/wpp/marketing/digital/women-in-their-digital-domain.htm?utm_medium=RSS Women in their digital domain: digital paths to seeking, sharing and shopping 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/women-in-their-digital-domain.htm http://www.wpp.com/wpp/marketing/publicrelations/into-africa.htm?utm_medium=RSS Through looking purely at the immense difficulties that Africa has experienced and continues to face, the well-grounded and true sense of optimism that exists in many African nations has gone largely unnoticed. Notwithstanding the immense challenges that lie ahead, now is the start of a defining decade for Africa. 16 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/into-africa.htm http://www.wpp.com/wpp/marketing/marketing/math-marketing.htm?utm_medium=RSS This paper provides a practical view of the Math Marketing landscape today. 15 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/math-marketing.htm http://www.wpp.com/wpp/marketing/branding/generous-brands.htm?utm_medium=RSS Generosity means offering consumers gestures which show your brand's heartbeat 15 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/generous-brands.htm http://www.wpp.com/wpp/marketing/branding/the-nostalgia-megatrend.htm?utm_medium=RSS Many major brands are tapping into consumers' desire for nostalgia in uncertain times, but vintage style needs to fit properly, says Marie Ridgley, Added Value. 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/the-nostalgia-megatrend.htm http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/cr-thinking-from-landor.htm?utm_medium=RSS A selection of latest thinking from Landor on CR issues, including the 2009 ImagePower survey. 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/cr-thinking-from-landor.htm http://www.wpp.com/wpp/marketing/digital/work-in-progress-now-web.htm?utm_medium=RSS This Work in Progress explains what the Now Web looks like and examines its implications for mass culture, entertainment and media. 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/work-in-progress-now-web.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/preparing-for-the-upturn.htm?utm_medium=RSS Recent studies conducted by TNS have clearly shown us that consumers are adjusting their behaviour to cope with either their real changing circumstances, like salary cuts or losing their job, and/or their degree of concern about how the global financial crisis (GFC) will potentially impact them. We have uncovered ten basic coping strategies which impact on behaviour. 06 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/preparing-for-the-upturn.htm http://www.wpp.com/wpp/marketing/marketing/should-my-advertising-stimulate-an-emotional-response.htm?utm_medium=RSS The generation of emotion is crucial for successful marketing. Many brands benefit from an association with positive emotions. However, the most successful brands tend to have a balanced set of associations and rational strengths should not be ignored. 06 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/should-my-advertising-stimulate-an-emotional-response.htm http://www.wpp.com/wpp/marketing/books/the-next-evolution-of-marketing.htm?utm_medium=RSS This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. 29 Sep 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-next-evolution-of-marketing.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/the-sky-did-not-fall.htm?utm_medium=RSS Consumers are spending again. But they're buying less. The report is the second in a series developed by The Store - WPP to help retailers and suppliers navigate through these rough times. 15 Sep 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/the-sky-did-not-fall.htm http://www.wpp.com/wpp/marketing/marketing/what-is-a-real-recession-response.htm?utm_medium=RSS As brands struggle to come to terms with a recession like no other, Roz Calder rejects the generic knee-jerk reaction on price and product and calls for a return to the essence of marketing: understanding and meeting consumers' real emotive needs. 20 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/what-is-a-real-recession-response.htm http://www.wpp.com/wpp/marketing/hottopics/china/ten-implications-for-marketing-strategy-in-these-times.htm?utm_medium=RSS This article looks at what the current environment means for fine tuning marketing strategies in China. 18 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/ten-implications-for-marketing-strategy-in-these-times.htm http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/a-question-of-balance.htm?utm_medium=RSS This article looks towards Eastern philosophy for a more holistic approach to the issues surrounding Work Life Balance, and how that balance can be struck in a harmonious fashion. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/a-question-of-balance.htm http://business.timesonline.co.uk/tol/business/career_and_jobs/article6564840.ece?utm_medium=RSS Business leaders recognise the value that creativity contributes towards brands as iconic as Apple, Google or Virgin, yet they are reluctant to act upon this conviction, argues Jim Prior of The Partners in this article for the London Times. 03 Aug 2009 12:00:00 GMT http://business.timesonline.co.uk/tol/business/career_and_jobs/article6564840.ece http://www.wpp.com/wpp/marketing/consumerinsights/global-glance.htm?utm_medium=RSS Executive summary of TRU's global study of teens profiling global teens; offering key lifestage and cohort insights; and contrasting teens in developed and emerging markets. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/global-glance.htm http://www.wpp.com/wpp/marketing/marketing/join-em-fight-em.htm?utm_medium=RSS Low-cost, 'value-plus' brands could be the toughest competiton your brand has to face. Here are three strategies for taking them on. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/join-em-fight-em.htm http://www.wpp.com/wpp/marketing/marketing/why-the-rural-market-is-different.htm?utm_medium=RSS First in a series of articles on rural markets by Ratan Malli, strategic planning director, Northeast Asia, JWT. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/why-the-rural-market-is-different.htm http://www.wpp.com/wpp/marketing/media/measuring-high-performance-sponsorship-programs.htm?utm_medium=RSS Evaluation enhances the performance of every sponsorship. It establishes the legitimacy of sponsorship to internal constituencies and provides the justification needed to preserve sponsorships in an uncertain economic climate. This brief outlines the 10 factors critical to successful evaluation. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/measuring-high-performance-sponsorship-programs.htm http://www.wpp.com/wpp/marketing/digital/privacy-in-the-digital-age.htm?utm_medium=RSS The issue of digital privacy is rapidly rising up the agenda as online transactions create a vast amount of data on consumers which can be exploited by marketers. A study of the key issues. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/privacy-in-the-digital-age.htm http://www.wpp.com/wpp/marketing/digital/work-in-progress-enterprise-20.htm?utm_medium=RSS Enterprise 2.0 is all about putting Web 2.0 tools to work inside organizations. It's key to building the flat, fast and flexible businesses of the future. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/work-in-progress-enterprise-20.htm http://www.wpp.com/wpp/marketing/advertising/we-can-be-rock-stars.htm?utm_medium=RSS The future of the ad agency could be in nurturing ideas, says William Charnock after visiting the TED - Technology, Entertainment Design - conference. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/we-can-be-rock-stars.htm http://www.wpp.com/wpp/marketing/branding/what-doesnt-kill-you.htm?utm_medium=RSS Effective brand management is the vital thread which gives your organisation immunity against threats from competitors, activist consumers and the media. 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/what-doesnt-kill-you.htm http://www.wpp.com/wpp/marketing/digital/whats-next-for-mobile.htm?utm_medium=RSS While the world remains engulfed in an economic "Perfect Storm", the full potential of mobile marketing will not be achieved until a "Perfect Calm" occurs, in which the vision that mobile operators and marketers have for the mobile phone lines up with the reality of what the device means to consumers. 21 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/whats-next-for-mobile.htm http://www.wpp.com/wpp/marketing/branding/day-of-the-clones.htm?utm_medium=RSS In his latest work, Simon Silvester writes that the human brain is drawn to differentiation like a moth to a lightbulb. It is the most important factor in marketing. But also the least measured. 14 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/day-of-the-clones.htm http://www.wpp.com/wpp/marketing/marketresearch/understanding-television-viewing-among-multi-cultural-consumers.htm?utm_medium=RSS In this paper TNS Media Research outlines an effective method of analyzing set-top box data in order to identify behavioral patterns that align with multicultural diversity. 10 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/understanding-television-viewing-among-multi-cultural-consumers.htm http://www.wpp.com/wpp/marketing/awards/wpp-tops-website-poll.htm?utm_medium=RSS Investor Relations magazine has once again rated WPP's online annual report No.1 in its yearly study, beating major corporations such as Procter & Gamble, Thomson Reuters, Berkshire Hathaway and China Mobile. 10 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/wpp-tops-website-poll.htm http://www.wpp.com/wpp/marketing/marketresearch/commercial-tuneaway.htm?utm_medium=RSS In this paper TNS Media Research explore the relationship between message frequency and commercial tuneaway, present key findings on this relationship, and relate those findings to ideas on a more complex model for understanding commercial audience. 03 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/commercial-tuneaway.htm http://www.wpp.com/wpp/marketing/hottopics/india/entertaining-inspiration.htm?utm_medium=RSS Typical of so many other Indian consumer groups, the Indian student too today is asking for a magical combination. They expect the ideal faculty to be knowledgeable, entertaining, friendly and inspirational. The latest Brand Chakras study by JWT India reveals what Indian students seek from colleges. 03 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/entertaining-inspiration.htm http://www.wpp.com/wpp/marketing/digital/moneyball-marketing.htm?utm_medium=RSS In data rich, resource constrained environments, the intelligent application of analytics can significantly improve your chances of winning. 30 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/moneyball-marketing.htm http://www.wpp.com/wpp/marketing/digital/measuring-the-social-mix.htm?utm_medium=RSS Word of mouth is perhaps the world's oldest form of advertising and has proven almost impossible to target and measure...until now. 23 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/measuring-the-social-mix.htm http://www.wpp.com/wpp/marketing/hottopics/china/changing-nature-of-youth.htm?utm_medium=RSS Investigation on the changing social cultures in China and how these events and consequences are being experienced by youth in China. 20 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/changing-nature-of-youth.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/marketing-during-recession.htm?utm_medium=RSS When sales are down and budgets are cut, it would seem that the most important thing for a business to do is to focus on survival, not plan for growth. But recovery will come, and marketers who are not ready to seize that opportunity will lose out to those who are. 20 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/marketing-during-recession.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/innovation-in-a-recession.htm?utm_medium=RSS Research International have analysed their huge database of over 40,000 innovations to identify key success criteria for driving successful innovation in a recession. 17 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/innovation-in-a-recession.htm http://www.wpp.com/wpp/marketing/branding/building-youth-brands-in-a-youthful-country.htm?utm_medium=RSS Dheeraj Sinha looks at the youth of India and what it takes to build meaningful youth brands. 05 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/building-youth-brands-in-a-youthful-country.htm http://www.wpp.com/wpp/marketing/marketing/game-change.htm?utm_medium=RSS Brands face unparalleled change in consumer and media behavior. Brand-owners are increasingly turning to explore the relatively untapped potential of partnerships. 04 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/game-change.htm http://www.wpp.com/wpp/marketing/marketing/patterns-in-the-surf.htm?utm_medium=RSS Peter Callius, Anders Lithner and Stefan Svanfeldt surveyed people's internet patterns in relation to other media. 28 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/patterns-in-the-surf.htm http://www.wpp.com/wpp/marketing/branding/brandz.htm?utm_medium=RSS The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment. 19 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brandz.htm http://www.wpp.com/wpp/marketing/design/active-design.htm?utm_medium=RSS Retail design, both packaging and environments, must do more than capture a brand - it must engage consumers and play a part in closing the sale. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/active-design.htm http://www.wpp.com/wpp/marketing/digital/mobile-marketing.htm?utm_medium=RSS A sponsored guide to advertising and marketing on mobile devices sponsored by Mindshare Asia-Pacific 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-marketing.htm http://www.wpp.com/wpp/marketing/media/the-interruptibles.htm?utm_medium=RSS Interruption marketing is any type of advertising that is not invited by the consumer; MEC research shows it still has a role to play. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-interruptibles.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/back-to-the-future?utm_medium=RSS A presentation to the DMA Global Symposium which looks at the issues and the prospects facing Direct Marketing in the age of digital and convergence. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/back-to-the-future.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/shopper-marketing.htm?utm_medium=RSS A ten-point plan for leveraging Shopper Marketing in difficult economic times to deliver better returns on marketing investment. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/shopper-marketing.htm http://www.wpp.com/wpp/marketing/branding/awareness-growing-fast-on-both-sides-of-atlantic.htm?utm_medium=RSS An in-depth survey of green attitudes conducted in the UK and the US by three WPP companies - Landor, Penn, Schoen & Berland and Cohn & Wolfe - finds environmental attitudes transformed in both countries. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/awareness-growing-fast-on-both-sides-of-atlantic.htm http://www.wpp.com/wpp/marketing/branding/brand-it-like-beckham.htm?utm_medium=RSS Some brands are becoming major cultural phenomena, and if yours isn't, it will struggle to survive. Simon Silvester looks at what makes for iconic status. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-it-like-beckham.htm http://www.wpp.com/wpp/marketing/branding/islamic-branding.htm?utm_medium=RSS A market of 1.6 billion people that has scarcely been tapped, Muslim consumers offer enormous potential to Western marketers - but only if their values are fully understood, says Miles Young. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/islamic-branding.htm http://www.wpp.com/wpp/marketing/branding/unfulfilled-promises.htm?utm_medium=RSS Simon Silvester examines the struggle of many service brands to differentiate themselves, and concludes that the key factor is failing to deliver on their promise to consumers. 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/unfulfilled-promises.htm http://www.wpp.com/wpp/marketing/branding/slowdown-puts-climate-in-shade.htm?utm_medium=RSS Research in the US and UK shows that the credit crunch has knocked the green issue from the top of the agenda; while a survey in New Zealand finds consumers wary of companies' eco-claims 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/slowdown-puts-climate-in-shade.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/five-rules-for-retailing-in-a-recession.htm?utm_medium=RSS Drawing on a study of more than 50 major U.S.-based retailers and over 20 years of global consulting experience, consultants Favaro, Romberger, and Meer set out five operating rules to help retail executives determine where to direct recession-squeezed resources for the biggest return. 08 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/five-rules-for-retailing-in-a-recession.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0137126859?utm_medium=RSS How today's shoppers really think, behave, and buy: Breakthrough insights for creating high-profit retail experiences. 05 May 2009 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0137126859 http://www.wpp.com/wpp/marketing/design/designed-to-impress.htm?utm_medium=RSS WPP's worldwide creative director John O'Keeffe presents a selection of eye-catching recent work from Group companies. 28 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/designed-to-impress.htm http://www.wpp.com/wpp/marketing/marketing/what-the-recession-means-for-the-chief-marketing-officer.htm?utm_medium=RSS The downturn may have enhanced the status of top marketers and will certainly lead to an increased emphasis on accountability, says John Quelch. 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/what-the-recession-means-for-the-chief-marketing-officer.htm http://www.wpp.com/wpp/marketing/digital/why-its-good-to-tweet.htm?utm_medium=RSS Twitter has been the social networking phenomenon of the last six months, but does it have a serious use for marketers? Rohit Bhargava offers 10 reasons which Twitter might actually matter. 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/why-its-good-to-tweet.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/a-middle-class-crisis.htm?utm_medium=RSS China has not been spared from the rapidly-expanding financial turmoil, as some initially expected. Yee Mei Chan reports on a study by Millward Brown and Lightspeed Research which considers the effects on Chinese consumers' shopping habits and how brand owners can respond. 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/a-middle-class-crisis.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/learning-to-love-the-r-word.htm?utm_medium=RSS The need to prove that marketing delivers ROI has become all the more vital in the downturn, argues Nigel Foote. Econometric modeling can provide the solution. 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/learning-to-love-the-r-word.htm http://www.wpp.com/wpp/marketing/branding/our-changing-view-of-style.htm?utm_medium=RSS By Susan Nelson of Landor. "Stylish" is a label that many brands would covet; yet what the public considers stylish is a constantly moving target. Landor has been monitoring the consumer league table of stylish brands for 15 years, and its latest data reveals a list that is less sporty and utilitarian than a decade and a half ago. The new bywords for style are international, prestigious - and sexy. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/our-changing-view-of-style.htm http://www.wpp.com/wpp/marketing/digital/the-digital-face-of-beauty.htm?utm_medium=RSS Most people still want to try a product in-store before they buy, but the web has enormous power to make and destroy reputations, and to create engagement before that vital transaction, says this report from MEC. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-digital-face-of-beauty.htm http://www.wpp.com/wpp/marketing/books/qualitology.htm?utm_medium=RSS Consumers are becoming increasingly influential as publishers and content providers; what this study by Millward Brown's Pepe Martinez shows is the enormous potential of new technology platforms to create research data. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/qualitology.htm http://www.wpp.com/wpp/marketing/design/who-dares-wins.htm?utm_medium=RSS Just because there's a recession, that's no excuse for brands to lie low and take an endless duvet day, says Landor's Peter Knapp. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/who-dares-wins.htm http://www.wpp.com/wpp/marketing/advertising/advertising-avoidance.htm?utm_medium=RSS Study by Peter Callius of Research International charting the extent to which individuals actively try to avoid advertising in some media, while they do not mind advertising in others. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/advertising-avoidance.htm http://www.wpp.com/wpp/marketing/design/how-not-to-name.htm?utm_medium=RSS According to Anthony Shore of Landor Associates, the path to a trademarkable brand name is steep and treacherous. Curvy, too. Fortunately, help is here. The six tips offer suggestions for what you shouldn't - and most importantly - what you should do to get on the most direct path to a winning name. 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/how-not-to-name.htm http://www.wpp.com/wpp/marketing/hottopics/china/embracing-change-realizing-dreams.htm?utm_medium=RSS Embracing Change, Realizing Dreams, by Ogilvy & Mather China's Kunal Sinha, is as much a study into the psyche of a large group of people who have witnessed tumult and lived through a dream, as much as an appeal to our youth-obsessed, technology-possessed colleagues and clients: ignore China's active seniors at your own peril. 06 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/embracing-change-realizing-dreams.htm http://www.wpp.com/wpp/marketing/advertising/targeting-online-ads.htm?utm_medium=RSS By Millward Brown. Among the significant and distinct attributes of online advertising is its ability to deliver relevant messages to specific targets. However, the range of available online targeting options is vast and becoming increasingly complex. How should advertisers choose among these alternatives to optimize their online ad effectiveness? 30 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/targeting-online-ads.htm http://www.wpp.com/wpp/marketing/hottopics/china/future-direction-of-china.htm?utm_medium=RSS China's lawmakers are facing the very ambitious task of achieving 8% GDP growth in 2009. This report from Hill & Knowlton looks at China's future direction following the NPC & CPPCC conference that took place recently. 27 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/future-direction-of-china.htm http://www.wpp.com/wpp/marketing/awards/wire-tops-lacp-inspire-awards.htm?utm_medium=RSS WPP's global newspaper The WIRE has been voted No.1 in the League of American Communication Professionals' Inspire Awards for internal communications. 27 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/wire-tops-lacp-inspire-awards.htm http://www.wpp.com/wpp/press/interviews/wpp-pips-omnicom.htm?utm_medium=RSS WPP plc has swept past Madison Avenue, New York-headquartered Omnicom Group to become leader in the global advertising arena. 23 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/press/interviews/wpp-pips-omnicom.htm http://www.wpp.com/wpp/marketing/marketing/understanding-the-islamic-consumer.htm?utm_medium=RSS Findings from a 10-country study shed some light on the vast market of 1.4 billion Muslims worldwide - a segment that has received scant attention until now. 16 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/understanding-the-islamic-consumer.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/retailing-in-the-recession.htm?utm_medium=RSS Brought to you by The Store, WPP's unique retail practice, this report is the first in a series of Playbooks to help retailers and brand marketers succeed in today's unprecedented global financial and economic crisis. 10 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/retailing-in-the-recession.htm http://www.wpp.com/wpp/marketing/marketing/essays-assorted-writings-by-jeremy-bullmore.htm?utm_medium=RSS As a non-executive director of WPP, and latterly as a member of the company's Advisory Board, Jeremy Bullmore has contributed an annual essay to WPP's Annual Report for more than a decade. Bullmore's unerring ability to get to the nub of the question is delivered with the wit and illumination that have inspired his audience around the marketing world. 04 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/essays-assorted-writings-by-jeremy-bullmore.htm http://www.wpp.com/wpp/marketing/consumerinsights/pink-pages.htm?utm_medium=RSS Vietnam is one of the most exciting consumer markets in Asia, with a largely rural population of 85 million undergoing rapid change and poised to see strong migration to cities. TNS's lavishly illustrated reference book provides a feast of facts and figures on the country, and will benefit the nation's children into the bargain. 03 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/pink-pages.htm http://www.wpp.com/wpp/marketing/books/perfect-pitch.htm?utm_medium=RSS A professional “pitching coach” for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. 19 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/perfect-pitch.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/by-inspiration-only.htm?utm_medium=RSS Recession should not lead our clients to expect sub-prime thinking, says WPP's worldwide creative head John O'Keeffe. Creative ideas, he argues, are the key difference between marketing success and failure. 18 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/by-inspiration-only.htm http://www.wpp.com/wpp/marketing/books/a-smile-in-the-mind.htm?utm_medium=RSS Authors Beryl McAlhone & David Stuart present the best examples of graphic wit over the past 30 years - the jobs that people remember, the projects that make designers famous. 18 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/a-smile-in-the-mind.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/ogilvy-on-recession.htm?utm_medium=RSS A specially commissioned website by Ogilvy designed to offer strategies and tactics across marketing disciplines that illustrate how you can support and build your brands during uncertain economic times. 17 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/ogilvy-on-recession.htm http://www.wpp.com/wpp/marketing/branding/whose-brand-is-it-anyway.htm?utm_medium=RSS Millward Brown's latest report looks at how you can pick your brands and you can pick your friends. But if you're a marketer, can you pick your brand's friends? And should you even try? 17 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/whose-brand-is-it-anyway.htm http://www.wpp.com/wpp/marketing/publicrelations/obama-administration-china.htm?utm_medium=RSS Scott Kronick and Jamie Moeller of Ogilvy PR examine how the change in the US government will affect the US-China relationship. 11 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/obama-administration-china.htm http://www.wpp.com/wpp/marketing/books/beans-and-pearls.htm?utm_medium=RSS Beans and Pearls: Seminal lecture delivered by Martin Sorrell to D&AD in 1996 placing creativity - in its widest sense - at the core of WPP's offer to clients. 09 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/beans-and-pearls.htm http://www.wpp.com/wpp/marketing/consumerinsights/landors-2009-trends-forecast.htm?utm_medium=RSS In this, Landor Associate's 2009 trends forecast, healthy eating, real estate in Dubai, mergers & acquisitions and Post-Olympic China are among topics getting the crystal ball treatment. 05 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/landors-2009-trends-forecast.htm http://www.wpp.com/wpp/marketing/reportsstudies/ten-trends-for-2009.htm?utm_medium=RSS JWT, one of the world's largest advertising agencies, has released its fourth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/ten-trends-for-2009.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/aaargh.htm?utm_medium=RSS Simon Silvester of Young & Rubicam analyzes the likely consumer impact of the recession, and how it will affect different consumer mentalities. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/aaargh.htm http://www.wpp.com/wpp/marketing/reportsstudies/tyny-worldwide-winter-2008.htm?utm_medium=RSS Global advertising spending in measured media is expected to drop 0.2 percent to $458 billion in 2009 compared to the previous year when spending was up 2.6 percent, according to GroupM's Winter 2008 report, This Year, Next Year. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/tyny-worldwide-winter-2008.htm http://www.wpp.com/wpp/marketing/hottopics/china/the-china-source-book.htm?utm_medium=RSS TNS brings to you a collection of insights into China's consumers in the year of the 2008 Beijing Olympic Games. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/the-china-source-book.htm http://www.wpp.com/wpp/marketing/hottopics/india/from-reel-to-real-life.htm?utm_medium=RSS The Indian film star is no longer only a hero of the silver screen; he is a beacon of inspiration to his fans. Their on-screen portrayals are being given lesser importance and their off-screen lives and personality have gained prominence, says the recent JWT India Study: From Reel to Real Life. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/from-reel-to-real-life.htm http://www.wpp.com/wpp/marketing/hottopics/india/a-tale-of-four-cities.htm?utm_medium=RSS A JWT India Study set out to understand how citizens relate to their cities and therefore how brands can connect with people in different cities and the roles they can play. 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/a-tale-of-four-cities.htm http://www.wpp.com/wpp/marketing/digital/obamas-digital-campaign.htm?utm_medium=RSS Reflections by Camilla Cooke, digital strategist at Wunderman, on what she considers is possibly the best case study for digital direct marketing ever witnessed 22 Dec 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/obamas-digital-campaign.htm http://www.wpp.com/wpp/marketing/advertising/direct-to-consumer-advertising-works.htm?utm_medium=RSS Millward Brown ask whether direct-to-consumer (DTC) drug advertising in the United States - the subject of much controversy since restrictions on the practice were eased in 1998 - are worth the investment. 28 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/direct-to-consumer-advertising-works.htm http://www.wpp.com/wpp/marketing/hottopics/china/chinese-nationalism.htm?utm_medium=RSS Ogilvy Group China & Millward Brown ACSR China have recently published a study on ‘Nationalism’ which underlines the importance of the internet in spreading opinions and creating mass movements resulting in the nationalistic fervour among Chinese people. For brands, this is a challenge that they must respond to. 12 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/chinese-nationalism.htm http://www.wpp.com/wpp/marketing/marketing/for-the-greater-good.htm?utm_medium=RSS Originally published in The American, this article by John Quelch and Katherine E. Jocz of Harvard Business School looks at how the benefits of modern marketing and advertising are rarely appreciated. 06 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/for-the-greater-good.htm http://www.wpp.com/wpp/marketing/books/mobile-marketing-essentials.htm?utm_medium=RSS Brought to you by Matthieu Vermeulen & Paul Amsellem, Marketing Essentials is a book for marketing managers, brand managers and their agencies, designed to help develop campaigns and manage client & agency engagements. 03 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/mobile-marketing-essentials.htm http://www.wpp.com/wpp/marketing/marketing/getting-serious-about-360.htm?utm_medium=RSS Report by Sue Elms of Millward Brown looking at the promise of 360 communications, and how the pace of change is making it difficult to deliver in practice. 24 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/getting-serious-about-360.htm http://www.wpp.com/wpp/marketing/wppedcream/?utm_medium=RSS This year's WPPED Cream Awards recognised the very best work produced by WPP companies in all disciplines across eight categories. 10 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/wppedcream/ http://www.wpp.com/wpp/marketing/books/action-planning.htm?utm_medium=RSS Book by The Foresight Group for anyone who needs clarification on what action planning is and how to maximize its effectiveness. 06 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/action-planning.htm http://www.wpp.com/wpp/marketing/reportsstudies/avoiding-the-three-deadly-sins?utm_medium=RSS Article by Tom Kinnaird & Hal Movius positing that to contribute greater value, CPOs need to develop and promote a more sophisticated approach to negotiation that considers all parties' interests. 23 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/avoiding-the-three-deadly-sins http://www.wpp.com/wpp/marketing/books/dictionary-of-change.htm?utm_medium=RSS By Bates 141. Dictionary compiled by Bates 141 identifying new words and phrases that entered into common parlance during 2008. 22 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/dictionary-of-change.htm http://www.wpp.com/wpp/marketing/books/the-global-brand.htm?utm_medium=RSS By Nigel Hollis. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. 11 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-global-brand.htm http://www.wpp.com/wpp/marketing/awards/?utm_medium=RSS The Group's top talent in original thinking gathered in London on 3 September 2008 to pick up their Atticus awards from WPP CEO, Martin Sorrell. 11 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/ http://www.wpp.com/wpp/marketing/books/search-engine-marketing.htm?utm_medium=RSS By Bill Hunt and Mike Moran. In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. 10 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/search-engine-marketing.htm http://www.wpp.com/wpp/marketing/books/strategic-database-marketing.htm By Arthur Middleton Hughes. Strategic Database Marketing details the latest web-focused strategies for unleashing the power in your company's customer database and turning it into a sales-building weapon. 04 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/strategic-database-marketing.htm http://www.wpp.com/wpp/marketing/digital/makefriends.htm?utm_medium=RSS By Millward Brown. Social networking sites such as Facebook and MySpace have empowered people on an unprecedented scale to build and maintain connections with others. These sites allow users to share personal news, interests, and videos, as well as to play games and get to know each other better. Can these virtual neighborhoods also be a space where marketers can build and maintain their brands? 22 Aug 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/makefriends.htm http://www.wpp.com/wpp/marketing/branding/whatsinstoreforstorebrands.htm?utm_medium=RSS By Millward Brown. Store brands, also known as private labels, are mainstream in many markets and becoming more so, particularly in developing markets. As such they constitute legitimate threats to established brands. As retailers update store brand packaging and roll out premium lines of private labels, shoppers seem increasingly willing to try these products. How can the makers of major consumer packaged goods brands defend their market share in the face of this phenomenon? 05 Aug 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/whatsinstoreforstorebrands.htm http://www.wpp.com/wpp/marketing/books/brandbubble.htm?utm_medium=RSS By John Gerzema and Ed LeBar. Your company's stock price depends on the value of your brand. So if consumers aren't valuing it as much as financial markets, the future of your company could be in for big trouble. You could be the victim of a "brand bubble." The Brand Bubble provides both analysis and solution. 25 Jul 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/brandbubble.htm http://www.wpp.com/wpp/marketing/books/branddigital.htm?utm_medium=RSS By Allen P. Adamson. In his latest book, Adamson explains that in the fast accelerating digital marketplace the basic principles of building a powerful brand have not changed (as some may think) but, rather, have been magnified. He clearly demonstrates that in an environment where everything is visible, audible, and sharable, brand professionals have an unprecedented opportunity to learn more about their customers than ever before, making it possible to deliver experiences that reinforce customer relationships, and brand equity, more successfully than ever before. 14 Jul 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/branddigital.htm http://www.wpp.com/wpp/marketing/reportsstudies/beyondtheshortterm.htm?utm_medium=RSS By Millward Brown. While the results of marketing investments are most readily measured in the short term, marketing's beneficial effects often extend well beyond the initial weeks or months following a particular campaign or activity. Therefore, marketers who have a clear idea of how their activities will work in both the short and the long term are able to balance their immediate and longterm objectives in their brand management decisions. 12 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/beyondtheshortterm.htm http://www.wpp.com/wpp/marketing/consumerinsights/changingnatureofface.htm?utm_medium=RSS By Bates 141. Bates 141 China in partnership with Sina.com, Nielsen Online & Hylink Advertising recently undertook a nationwide online survey to understand the age old value of 'face' in the new changing China. Even as China modernizes and embraces new values, 'face' is a value Chinese people still hold dear to their hearts - nearly 80% of the respondents feel 'face' is worth pursuing. 12 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/changingnatureofface.htm http://www.wpp.com/wpp/marketing/books/chinascreativeimperative.htm?utm_medium=RSS By Kunal Sinha. Based on interviews with a wide range of creators: designers, musicians, folk artists, painters, discussions with common people about the role that creativity played in their seemingly mundane lives, and extensive trawling of the popular culture scene in China, China's Creative Imperative provides rich evidence and a provocative point-of-view that businesses should find hard to ignore. 06 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/chinascreativeimperative.htm http://www.wpp.com/wpp/marketing/books/enterprise2.htm?utm_medium=RSS Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. By Niall Cook. 06 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/enterprise2.htm http://www.wpp.com/wpp/marketing/books/customer-churn-reduction.htm?utm_medium=RSS Industry expert Arthur Middleton Hughes explains what Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. 05 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/customer-churn-reduction.htm http://www.wpp.com/wpp/marketing/reportsstudies/yinyang.htm?utm_medium=RSS By JWT India. Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous says the latest Brand Chakras study. 03 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/yinyang.htm http://www.wpp.com/wpp/marketing/consumerinsights/threegenerationsonebigmarket.htm?utm_medium=RSS India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also the two most critical characteristics of India that every marketer must examine carefully and get a real understanding of in order to make it a success in this country. India is big but is India one whole piece of a homogeneous market? Report from Bates 141. 03 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/threegenerationsonebigmarket.htm http://www.wpp.com/wpp/marketing/consumerinsights/changebite.htm?utm_medium=RSS A change report pinpoints irreversible shiftsthat are taking place in society at large - media, politics, the environment, entertainment, marketing and branding, consumer behavior and attitudes. Bates 141 use changes as nuggets of inspiration for finding ChangePoints - radical new ways to engage with consumers. As such, this Change report should act as a stop sign that forces reappraisal of how you do things. 21 May 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/changebite.htm http://www.wpp.com/wpp/marketing/books/personality-not-included.htm?utm_medium=RSS In his new book, PERSONALITY NOT INCLUDED, marketing expert, award winning blogger and social media guru Rohit Bhargava explains how faceless companies do not work in today's environment. In a world where consumers have more access to information than ever, and more power to share their voice, a brand's identity is no longer controlled through marketing and advertising. In this new era, what you demonstrate to your customers matters most. This is the power of your personality. 16 Apr 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/personality-not-included.htm http://www.wpp.com/wpp/marketing/consumerinsights/chinasprosumers.htm?utm_medium=RSS The Internet and digital media have largely transformed the ways in which Chinese people live, entertain, consume and do business. If millions of people in the Middle Kingdom are buying and selling new and used goods through the internet, choosing stocks and holiday destinations, or sharing video in the hope of stardom, what are the forces of influence that propel them along their path to purchase? 31 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/chinasprosumers.htm http://www.wpp.com/wpp/marketing/reportsstudies/masteringmobilemarketing.htm?utm_medium=RSS Everyone's talking about mobile marketing as the next big thing. But despite the panoply of available options, the desired ROI is unlikely to be achieved without careful consideration and management. Success depends not just on knowing the range of mobile options, but on your ability to match these options to your brand's objectives. 24 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/masteringmobilemarketing.htm http://www.wpp.com/wpp/marketing/books/abrandwithpower.htm?utm_medium=RSS From dusty monopoly to Danish Energy giant, this book explores how DONG shook off its outdated image and completely transformed itself into an innovative and dynamic company with a strong brand. Drawing on the expertise of Millward Brown, Media Broker and Kunde & Co., DONG used a great sponsorship opportunity and a strong concept to bring the company through the difficult deregulation process, securing their position in a tough European energy market. 10 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/abrandwithpower.htm http://www.wpp.com/wpp/marketing/reportsstudies/bandsbrands.htm?utm_medium=RSS Bands and Brands is a major new investigation into the world of music and marketing. If you're interested in the business of bringing brands and artists together to create something mutually beneficial, it may be exactly what you've been waiting for. 07 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/bandsbrands.htm http://www.wpp.com/wpp/marketing/reportsstudies/marketingeffectiveness.htm?utm_medium=RSS Linking marketing to financial performance is not now - nor has it ever really been - solely about return on investment (ROI). 06 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/marketingeffectiveness.htm http://www.wpp.com/wpp/marketing/books/digimarketing.htm?utm_medium=RSS Developments in media and digital technology have spawned a new era in marketing.DigiMarketing: The Essential Guide to New Media & Digital Marketing provides readers with a comprehensive overview of the major digital channels being used, including explanations of the key trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and consumer created content. 05 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/digimarketing.htm http://www.wpp.com/wpp/marketing/books/greater-good.htm?utm_medium=RSS Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. 04 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/greater-good.htm http://www.wpp.com/wpp/marketing/consumerinsights/whatstheword.htm?utm_medium=RSS Spurred on by the realization that no advertising can match the impact of an unsolicited testimonial, marketers around the world are seeking ways to leverage the power of word of mouth ... 10 Jan 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/whatstheword.htm http://www.wpp.com/wpp/marketing/reportsstudies/puttingshopperbackintomarketing.htm?utm_medium=RSS Budgets are flowing into shopper marketing as never before. But marketers hoping to maximize the return on their investment must address two key point-of-purchase challenges ... 03 Dec 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/puttingshopperbackintomarketing.htm http://www.wpp.com/wpp/marketing/reportsstudies/usingbrandstodrivebusinessresults.htm?utm_medium=RSS FORTUNE magazine, Landor Associates and Stern Stewart's BrandEconomics recently published the third annual Top Ten Breakaway Brands list for 2007. Unlike other brand rankings, this study objectively measures return on sustained investment in brand in terms of both financial value and brand strength. 29 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/usingbrandstodrivebusinessresults.htm http://www.wpp.com/wpp/marketing/reportsstudies/greenfields.htm?utm_medium=RSS Greater prosperity for those who live in the countryside has long been one of China's major concerns. 27 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/greenfields.htm http://www.wpp.com/wpp/marketing/reportsstudies/advertiserforgetthepcpickupthephone.htm?utm_medium=RSS Will the mobile phone really come to dominate the PC, and if it does, what are the implications for advertising? 12 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/advertiserforgetthepcpickupthephone.htm http://www.wpp.com/wpp/marketing/reportsstudies/unitedindiversity.htm?utm_medium=RSS To what extent does narrative reporting in European annual reports show evidence of convergence around a common set of standards? 12 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/unitedindiversity.htm http://www.wpp.com/wpp/marketing/reportsstudies/newscycle.htm?utm_medium=RSS Traditional crisis management approaches developed prior to the advent of digital media - and the half-second news cycle that exists today - must be adapted to manage crises effectively. 09 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/newscycle.htm http://www.wpp.com/wpp/marketing/reportsstudies/motherindia.htm?utm_medium=RSS The Indian Mother-and-Child is now a team with a shared vision, with mothers actively believing they can shape their children's destiny for mutual benefit, says the latest JWT Brand Chakras (tm) study. 06 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/motherindia.htm http://www.wpp.com/wpp/marketing/books/actionablewebanalytics.htm?utm_medium=RSS By Jason Burby & Shane Atchison. Getting ROI from the Web Is Everyone's Job. Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the world's most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors. 30 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/actionablewebanalytics.htm http://www.wpp.com/wpp/marketing/books/microtrends.htm?utm_medium=RSS Bill Gates, Tony Blair and President Clinton are among those who have listened closely to Mark Penn's analysis. In Microtrends, you'll understand why so many influential leaders have sought Mark Penn's counsel. Mark Penn highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis. 23 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/microtrends.htm http://www.wpp.com/wpp/marketing/reportsstudies/greenvalues.htm?utm_medium=RSS Forward-thinking consumers and businesses are responding to scientific and economic arguments by starting to vote for lower carbon products and services with their wallets and purses. 22 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/greenvalues.htm http://www.wpp.com/wpp/marketing/wppedcream/?utm_medium=RSS Discover which WPP company won the 2007 Creme de la Creme at the inaugural WPPED Cream awards ceremony hosted in New York. 17 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/wppedcream http://www.wpp.com/wpp/marketing/reportsstudies/customerequitymanagement.htm?utm_medium=RSS In the last two decades, managerial trends have tended to focus on either cost management or revenue growth. Customer equity management balances the two, creating market-based growth while carefully evaluating the profitability and ROI of marketing investment. 16 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/customerequitymanagement.htm http://www.wpp.com/wpp/marketing/reportsstudies/outofhomebutnotoutofplace.htm?utm_medium=RSS Marketers are returning to the great outdoors. Frustrated by the declining ability of television to deliver mass reach that is cost-effective, advertisers are putting renewed emphasis on reaching people when they're away from home. 03 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/outofhomebutnotoutofplace.htm http://www.wpp.com/wpp/marketing/reportsstudies/whatmakesaniconicbrand.htm?utm_medium=RSS Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture. What distinguishes these iconic brands from the rest of the pack, and what can marketers learn from them? 10 Sep 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/whatmakesaniconicbrand.htm http://www.wpp.com/wpp/marketing/reportsstudies/blurringandpolarization.htm?utm_medium=RSS This issue of Work In Progress examines the dynamics of blurring and polarization, and looks at a few specific areas where these yin-yang factors are at work. 05 Sep 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/blurringandpolarization.htm http://www.wpp.com/wpp/marketing/books/generation-ageless.htm?utm_medium=RSS An ?uthoritative and eye-opening?look at the past, present, and future of Baby Boomers. 05 Sep 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/generation-ageless.htm http://www.wpp.com/wpp/marketing/reportsstudies/celebzsucceedingwithcelebrities.htm?utm_medium=RSS MindShare India has launched CelebZ, a powerful tool that allows marketers to zero in on the celebrities who have the strongest appeal within their specific target segment and the best fit with their brands. 22 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/celebzsucceedingwithcelebrities.htm http://www.wpp.com/wpp/marketing/reportsstudies/publicrelationsischanging.htm?utm_medium=RSS How do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"? 06 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/publicrelationsischanging.htm http://www.wpp.com/wpp/marketing/reportsstudies/hasitclickedyet.htm?utm_medium=RSS To many online marketers, search seems like the ultimate direct response medium, allowing them to reach people who are actively shopping for a product or service. But is there more to search than just converting an active shopper into a purchaser? 06 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/hasitclickedyet.htm http://www.wpp.com/wpp/marketing/reportsstudies/brandbuildingalongthemedialongtail.htm?utm_medium=RSS As people use a wider range of media in their everyday lives, marketers likewise have new options to consider for communicating with them. But in a world keen on rushing us down a growing tail of communication channels, we need to revisit some key principles to ensure that we are wagging that tail and it is not wagging us. 03 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/brandbuildingalongthemedialongtail.htm http://www.wpp.com/wpp/marketing/reportsstudies/universitylife.htm?utm_medium=RSS This issue of Work In Progress examines university life today, from how students are learning, spending their free time and planning their lives to how the university structure itself is evolving. 25 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/universitylife.htm http://www.wpp.com/wpp/marketing/consumerinsights/thepowerandtheglory.htm?utm_medium=RSS A first-of-its-kind study of the global Indian through a uniquely Indian proprietary tool, Brand Chakras (TM), by JWT India, reveals the centrality of "work is worship" and identifies hot Chakra Payoffs that brands across categories can use. 25 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/thepowerandtheglory.htm http://www.wpp.com/wpp/marketing/reportsstudies/brandsinthebalance.htm?utm_medium=RSS For consumers, being green is not a fad, but a seismic, long-term shift in self-definition and behavior. Landor Associates' ImagePower Green Brands Survey examines changing consumer perceptions of environmentally conscious brands. 16 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/brandsinthebalance.htm http://www.wpp.com/wpp/marketing/reportsstudies/whatpriceastrongbrand.htm?utm_medium=RSS As the world of brands becomes ever more cluttered and competitive, the marketer's task of building and maintaining strong brands becomes increasingly difficult.What proof do we have that strong brands really provide a financial benefit to brand owners and shareholders? 03 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/whatpriceastrongbrand.htm http://www.wpp.com/wpp/marketing/reportsstudies/wholefoods.htm?utm_medium=RSS Serious foodie? Whole Foods have created a new store in London, designed to feed just about any craving, any mood and any occasion. Read the Store's in-depth analysis of Whole Foods' attempt to conquer the UK high street 16 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/wholefoods.htm http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm?utm_medium=RSS Coca-Cola Retailing Research Council Europe, June 2007 15 Jun 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm http://www.wpp.com/wpp/marketing/reportsstudies/yourguidetoprofits.htm?utm_medium=RSS Meritus, June 2007 15 Jun 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/yourguidetoprofits.htm http://www.wpp.com/wpp/marketing/consumerinsights/consumersintherealchina.htm?utm_medium=RSS Ogilvy Discovery & Mindshare Insights, May 2007 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/consumersintherealchina.htm http://www.wpp.com/wpp/marketing/consumerinsights/engagingconsumersbrains.htm?utm_medium=RSS Millward Brown, May 2007 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/engagingconsumersbrains.htm http://www.wpp.com/wpp/marketing/reportsstudies/findingthewaytoasuccessfulbrandexperience.htm?utm_medium=RSS Enterprise IG, May 2007 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/findingthewaytoasuccessfulbrandexperience.htm http://www.wpp.com/wpp/marketing/reportsstudies/interactionallchange.htm?utm_medium=RSS GroupM, Apr 2007 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/interactionallchange.htm http://www.wpp.com/wpp/marketing/reportsstudies/topassortopassiton.htm?utm_medium=RSS Millward Brown, Apr 2007 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/topassortopassiton.htm http://www.wpp.com/wpp/marketing/reportsstudies/growth.htm?utm_medium=RSS Penn, Schoen and Berland Associates, Apr 2007 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/growth.htm http://www.wpp.com/wpp/marketing/consumerinsights/thenewantisocial.htm?utm_medium=RSS A JWT Trendletter, Mar 2007 01 Mar 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/thenewantisocial.htm http://www.wpp.com/wpp/marketing/reportsstudies/crisismanagement.htm?utm_medium=RSS Millward Brown, Mar 2007 01 Mar 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/crisismanagement.htm http://www.wpp.com/wpp/marketing/reportsstudies/mum.htm?utm_medium=RSS The Gepetto Group, Sep 2006 01 Sep 2006 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/mum.htm