This is a terrible bike. This bike has Multiple Sclerosis.
Multiple Sclerosis is the most common chronic disease of the central nervous system among young Australians.
And for the first time, its debilitating symptoms have been built into a bike.
MS Australia and Grey Melbourne teamed neurologists, sports scientists, physiotherapists, bike mechanics, and people living with MS to carefully alter a bicycle until, they agreed, it exhibited MS-like symptoms.
Among other modifications, wheel rims were buckled, cogs stripped and the heavily-weighted frame unbalanced.
Five-time Olympic cyclist Shane Kelly rode the bike in a charity event in Melbourne. He couldn’t finish the distance. “The bike got the better of me,” he said. “There was no way of knowing what was going to happen next. I was done.”
As a media channel the MSBike showed millions of Australians what it’s like to live with MS.
More bikes are currently in production as MS Australia and other international health organizations use its design to raise funds for medical research.
Standout results include coverage in 63 countries, more than $1 million raised for treatment, the equivalent of $7 million in earned media, and bike requests from pharmaceutical companies around the world.