Design & Branding


Tim Greenhalgh
Jury Chairman
Tim Greenhalgh
Chief Creative Officer
FITCH
“Ooh and aah!”


...are noises you like to hear when sitting on a judging panel. It's easy to be critical, ungenerous and tight lipped, but at times your mouth can't resist a joyful and audible reaction when presented with work that has challenged convention and delivered beyond the brief - design is a wonderful tool and there is no better response than a gasp or a smile.

What you will see this year is the best of digital, identity, interior and packaging design that has created distinctive solutions for our clients and memorable and engaging experiences for their various audiences.
I want to thank Peter Knapp (Landor), Greg Quinton (The Partners), Sue Daun (The Brand Union), Stephen Bell (Coley Porter Bell), John Comitis (VBAT), Howard Smiedt (Ogilvy Action), David Villiers (G2), Peter Chodel (Addison), Adrian Burton (Lambie-Nairn), and Alasdair Lennox (FITCH), who collectively know a thing or two about the subject of design and branding, and worked with me this year to distil the entries down to outstanding examples of well crafted and innovative thinking.

Finally, well done to Landor, this year's Crème de la Crème winner. Bardot, their visually delicious project, elicited a collective ‘ooh and aah!' from everyone!

Feast your eyes...












Bardot (1/3)-Bardot (2/2)-Bardot (3/3)-Case Study - Bardot
Landor San Francisco
Advanced Ice-Cream Technologies

Broadcast / Animation

Text Santa (1/5)-Text Santa (2/5)-Text Santa (3/5)-Text Santa (4/5)-Text Santa (5/5)-Case Study - Text Santa
Lambie-Nairn London
ITV
Design Indaba Conference Speaker Intros (1/3)-Design Indaba Conference Speaker Intros (2/2)-Design Indaba Conference Speaker Intros (3/3)-Case Study - Design Indaba Conference Speaker Intros
The Jupiter Drawing Room Cape Town
Interactive Africa

Digital

Deloitte - Time Saver-Case Study - Deloitte - Time Saver
The Partners London
Deloitte
Ernst & Young Brand Guidelines Film-Case Study - Ernst & Young Brand Guidelines Film
Landor London
Ernst & Young
Queen Elizabeth Prize for Engineering-Case Study - Queen Elizabeth Prize for Engineering
Landor London
The Royal Academy Of Engineering
The Deloitte Game (1/2)-The Deloitte Game (2/2)-Case Study - The Deloitte Game
The Partners London
Deloitte
Annual Report
Addison London
WPP
Touch The Untouchable
Ogilvy Frankfurt
Moto Waganari
Warm Wishes-Case Study - Warm Wishes
The Partners London
The Partners

Exhibition & Live Events

The Laundry Gallery (1/2)-The Laundry Gallery (2/2)-Case Study - The Laundry Gallery
Scholz & Friends Berlin
Siemens Electrogeräte
Annalisa Stand Cibus
CB'a Milan
Lodato Gennaro
Spongebob (1/2)-Spongebob (2/2)-Case Study - Spongebob
FITCH Columbus
Nickelodeon
Vivid Memories
Ogilvy Düsseldorf
Raum D
The Year of the Dragon
The Partners London
Air Asia

Hospitality & Leisure

Nomad (1/2)-Nomad (2/2)-Case Study - Nomad
FITCH London
The Lexi Cinema
Hotels.com Global Identity (1/4)-Hotels.com Global Identity (2/4)-Hotels.com Global Identity (3/4)-Hotels.com Global Identity (4/4)-Case Study - Hotels.com Global Identity
Lambie-Nairn London
Hotels.com

Identity & Branding

P&G Olympics (1/2)-P&G Olympics (2/2)
Landor Cincinnati
Procter & Gamble
DC Reveal (1/2)-DC Reveal (2/2)-Case Study - DC Reveal
Landor San Francisco
DC Entertainment
Corporate Identity
Coley Porter Bell London
Coutts Private Bank
Decoding Signal From Noise-Case Study - Decoding Signal From Noise
Landor San Francisco
ITG
Malaysia Airlines Brand (1/2)-Malaysia Airlines Brand (2/2)
Landor Singapore
Malaysia Airlines
Neanderlab CD (1/8)-Neanderlab CD (2/8)-Neanderlab CD (3/8)-Neanderlab CD (4/8)-Neanderlab CD (5/8)-Neanderlab CD (6/8)-Neanderlab CD (7/8)-Neanderlab CD (8/8)
KW43 Düsseldorf
Neanderlab
Art Gallery (1/2)-Art Gallery (2/2)-Case Study - Art Gallery
Landor Dubai
Alriwaq
Queen Elizabeth Prize For Engineering-Case Study - Queen Elizabeth Prize for Engineering
Landor London
The Royal Academy Of Engineering
Soho's Secret Tea Room
The Partners London
Soho's Secret Tea Room
Face Britain
The Partners London
The Prince's Foundation For Children & The Arts
More Than Just Classics (1/4)-More Than Just Classics (2/4)-More Than Just Classics (3/4)-More Than Just Classics (4/4)
Y&R Kuala Lumpur
Penguin Books Malaysia
Navigations Through Scent-Case Study - Navigations Through Scent
FITCH London
Molton Brown
Worthington's-Case Study - Worthington's Bottle
Landor London
Molson Coors
Grandparents (1/2)-Grandparents (2/2)
Ogilvy Buenos Aires
Retro Boutique
Game Signatures
George Patterson Y&R Melbourne
Australian Football League
Christmas Greetings-Case Study - Christmas Greetings
Landor London
Landor Associates
Orange Award-Case Study - Orange Award
The Brand Union Hamburg
Osram
V&A Masters Of The Trade Route (1/2)-V&A Masters Of The Trade Route (2/2)
The Jupiter Drawing Room Cape Town
Lexshell 44 General Trading - V&A Waterfront
Manifesto Pencil Box (1/2)-Manifesto Pencil Box (2/2)
The Jupiter Drawing Room Cape Town
Interactive Africa
Annual Report 2011
Addison London
M&C Saatchi
Sewn Guidelines (1/3)-Sewn Guidelines (2/3)-Sewn Guidelines (3/3)-Case Study - Sewn Guidelines
The Partners London
Fine Cell Works
WPP Annual Report 2011
Addison London
WPP
Delivered Magazine (1/2)-Delivered Magazine (2/2)
G2 Joshua London
Team Vodafone

Integrated

Welcome To The Green Dot-Case Study - Welcome To The Green Dot
The Partners London
Deloitte
Text Santa (1/4)-Text Santa (2/4)-Text Santa (3/4)-Text Santa (4/4)
Lambie-Nairn London
ITV
P&G Olympics (1/2)-P&G Olympics (2/2)
Landor Cincinnati
Procter & Gamble

Packaging

Beefeater Inside London
Coley Porter Bell London
Chivas Brothers
3M Earplugs Volume Down
Scholz & Friends Berlin
3M Deutschland
Elyx
The Brand Union Stockholm
The Absolut Company - Pernod Ricard
Worthington's-Case Study - Worthington's
Landor London
Molson Coors
Special Edition Bottle-Case Study - Special Edition Bottle
Landor Geneva
Procter & Gamble - Fairy
Pregnant
Y&R Bangkok
Thai Healthcare Promotion
Morrisons M Savers
Coley Porter Bell London
Morrisons
Morrisons Added Value
Coley Porter Bell London
Morrisons
Beer&Ink
Landor Sydney
Landor Associates

Retail

M&S Transformational Story
Landor London
Marks & Spencer
Enterprise Experience Zone
FITCH Mumbai
Vodafone
Playground For The Curious (1/2)-Playground For The Curious (2/2)
FITCH London
Ann Summers
M&S Shwopping
Landor London
Marks & Spencer
M&S Savile Row
Landor London
Marks & Spencer
Navigations Through Scent (1/3)-Navigations Through Scent (2/3)-Navigations Through Scent (3/3)-Case Study - Navigations Through Scent
FITCH London
Molton Brown
Proof in Pocket (Killer Denims)-Case Study - Proof in Pocket (Killer Denims)
Grey Mumbai
Kewel Kiran Clothing Ltd
See The Danger of Drink Driving (1/2)-See The Danger of Drink Driving (2/2)-Case Study - See The Danger of Drink Driving
Ogilvy Düsseldorf
Landesverkehrswacht Nrw (Road Safety Institute)
Inside Out Windows (1/3)-Inside Out Windows (2/3)-Inside Out Windows (3/3)-Case Study - Inside Out Windows
FITCH London
Inside Out Window
Moussy Pop Up Store (1/2)-Moussy Pop Up Store (2/2)
The Brand Union New York
Baroque Japan Ltd
Coutts Window Display (1/2)-Coutts Window Display (2/2)
Coley Porter Bell London
Coutts Private Bank
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