Need for Speed?

A lot of drivers speed. And a lot of them get caught in the act, by traffic cameras. Y&R, Johannesburg, decided to capitalize on this for their client, Xbox.

By placing roadside banners opposite where traffic cameras took their pictures, they were able to deliver an appropriate message for Xbox 360.

Thus, when the speeding motorist received their fine - with photographic evidence - they could see Xbox's Need for speed? message in the background, reminding them of driving games like 'Need for Speed Carbon'.
- Need for Speed? (2)