My Bravia Space
The Bravia is not just another flat screen TV, and Sony wanted it to be perceived as the leader in a crowded market. With Mediaedge:cia Indonesia, the company took advantage of Indonesia's burgeoning interior décor craze and created a special Bravia microsite. Consumers were invited to design their own living space, including the TV, in order to win an exciting competition. Sales increased by some 10%.