Highly Commended


Mediaedge:cia USA

Macy's, American Rag

Ragged Road

Ragged Road

Macy's private brand, American Rag, was looking to appeal to a teen audience. The solution was an original, authentic documentary series called Ragged Road. It took five young adults on a road trip, meeting US musicians and industry executives. The music theme was an instant fit with the target market, and the series generated over two million video views.