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Gillette, Mach 3

India Votes: To Shave Or Not?

India Votes: To Shave Or Not?

Never before has a low-interest category like razors generated such a high-intensity debate! Gillette Mach 3 asked Indian men to rethink their shaving habits, posing the question: 'India Votes: To Shave Or Not?'. Trial of the brand increased by a staggering 400%, with record sales and market share to boot.