Mediaedge:cia UK


Let's Grow

Let's Grow

The challenge for Mediaedge:cia UK was to inspire families with the Morrisons supermarket 'fresh' proposition. They devised the 'Let's Grow' campaign; a groundbreaking community initiative that encourages school kids to create their own vegetable gardens. Some 85% of UK primary schools participated, with an extra two million customers visiting a Morrisons store. A case of everyone happily getting their hands dirty.