Ogilvy New York
IBM, Lotus Notes
Idea Networked Banner
This banner was part of a broader campaign for IBM. It informed the company's managers that Lotus Notes 8.5 included a set of collaboration and social networking tools - making it more than just an e-mail application.
To demonstrate the concept, the networked banner allowed people to solve simple challenges together, in real-time. Along with others, users could create unique shapes with the letters I, D, E and A - without leaving the ad. The insight? 'Ideas get better with collaboration'.
The banner received nearly four million impressions, with more than 150,000 people interacting with it, and 5,652 clicking through. Clearly, a big IDEA.