Bennett Coleman & Co./The Times of India
In India, more than 75 million children don't attend school. And, every single day, another 130,000 are added to that list. The Times of India wanted to change these statistics for the better - by introducing the country's 'least educated' to its 'best and brightest'. The campaign was called 'Teach India', and asked professionals to donate just two hours of teaching time a week. Doctors, policeman, housewives, students and celebrities volunteered, creating a movement supported by more than 100 NGOs, as well as the United Nations. In fact, Teach India is the biggest educational programme in the world ever undertaken by a single brand.