Wilkinson Sword became a sponsor of the unusual 'Movember' event for the first time in 2008. (During the month of November, men are encouraged to grow a moustache, or 'mo', to raise funds and build awareness for the Prostate Cancer Charity.) So, the agency commandeered a barber's shop in London and transformed it into Mo's Moustache Emporium. Here, visitors received free shaves and styling - thanks to the new Quattro Titanium Precision razor.
Some 475 men underwent the Mo experience in person, with another 38,000 checking it out online.